1. Number of Contacts
Today: 17
This Week: 57
LinguaFlix
a video streaming platform for foreign language content
to maintain or grow speaking ability
Ed Rayner Liz Wilkes Lila Alemany Alex Ma
PE Investor Film Festival Mgr Film Producer Film Student
Consultant Event Producer Polyglot Language Tutor

2. Evolution of Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Filmmakers • Acquire and curate new • A more engaging, fun, • Automated services • * Language schools
video/language content relaxed, and culturally- delivery enhanced by Business Model Canvas
• Provide content pieces • * Casual language
rich way to learn a new online forms and
for streaming (short and • Acquire customers via leaners
language coaching guidance Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
feature length films) direct sales and • Postering and recruit-
and/or walkthrough • General education
• Provide subtitles and
marketing • A unique collection of
short- and feature-length
institutions Business Model Canvas ment events at fests
language translations • Maintain video platforms Independent Filmmakers • Acquire and curate new • An easier, more • Approach institutional • Language learners with • Industry periodical
independent films in a • Foreign film enthusiasts
and forums video/language content engaging, more fun, and customers through prior experience Key Partners advertising (Variety) Customer Segments
single location Production Companies Key Activities Value Propositions Customer Relationships • Postering and recruit-
• Independent film and educational features culturally-rich way to direct sales to language
Production Companies • Interaction with other enthusiasts Movie Studios learn a new language center coordinators
• Elementary / secondary • Film fest sponsorship Business Model Canvas ment events at fests
language learners and/or • Develop curriculum for educational institutions
Movie Studios • Provide content pieces viewing sequence • New learning method • Approach individual Independent film- • Acquire and curate • Easier, more engaging, • Free content to lang Experienced language • Industry periodical
film enthusiasts • Language schools makers, major studios, advertising (Variety) Customer Segments
• Secondary providers of for streaming (short and through online platform customers through (i) new video/language more fun, and more schools / teachers Key Partners
learners looking to Key Activities Value Propositions Customer Relationships
Key Resources Channels • Maintain video platforms
content pieces feature length films) and mobile app language school promo • Higher education film distributors, and content and culturally-rich way to maintain/grow ability • Film fest sponsorship
and forums other content suppliers educational features learn maintain or
sales, (ii) Internet direct institutions
• Also provide subtitles • Provide subtitles and • A unique collection of • Free, limited content
• Rights to distribute video • Direct sales to • Acquire customers via marketing, and (iii) film (news, music videos)
• Develop curriculum
improve a language Independent film- • Acquire and curate • Easier, more engaging, • Free content to lang Experienced language
and translations language translations short- and feature-length • Casual language leaners on YouTube
and language content educational institutions direct sales and mkting festival cross-promotion for viewing sequence Current language makers, major studios, new video/language more fun, and more schools / teachers learners looking to
independent films video
• Foreign film enthusiasts film distributors, and content and culturally-rich way to maintain/grow ability
• Video streaming • Online sign-up and sales content with subtitles • New learning method students
Film festivals • Maintain video other content suppliers educational features maintain or improve a
Additional video content Key Resources and interactive features Channels • Independent film through mobile app • New Yorker, NYT,
platform to individuals platforms and forums (news, music videos), language • Free, limited content
providers (music videos, in a single location enthusiasts and online platform foreign newspapers, • Develop curriculum on YouTube
• Language expert or • Promotional marketing AARP & travel pubs filmotheques and film
news broadcasts, etc.) Subtitle processors Elementary / secondary for viewing sequence Current language
coaching expertise at film festivals • Interaction with other • Independent film- archives
• Rights to distribute video • Cross-sales through educational institutions • New learning method students
language learners and makers, major studios • Unique collection of • Maintain video
and language content language schools for Key Resources Channels through mobile app • New Yorker, NYT,
social features and/or and production houses, curated video content platforms and forums
individuals and online platform foreign newspapers,
• Video streaming film enthusiasts and other content Official / sanctioned with subtitles and Film festivals
cultural organizations • Direct sales and Language schools AARP & travel pubs Independent film-
platform • Direct sales for suppliers interactivity
• Platform to get content (la maison francaise, partnerships makers, major studios,
educational institutions • Rights to distribute • Unique collection of
• Language expert or (from underappreciated instituto cervantes, • Interaction with other Key Resources Channels film production
Cost Structure Revenue Streams • Online marketing and video and language curated video content
coaching expertise to celebrated) in front of goethe institute, language learners and
• Direct sales to edu Independent film- Subtitle processors with subtitles and
companies, film
more eyeballs sign-up for individuals confucius institute, casa content social features distributors, and other
institutions makers, major studios, interactivity • Direct sales and content suppliers (news,
• Additional promotion at italiana, etc) • Video streaming • Cross-sales through film distributors, and
• Content acquisition • Subscriptions to online streaming service • Rights to distribute • Interaction with other
partnerships music videos),
film festivals platform • Platform to distribute language schools Official / sanctioned
other content suppliers
• Website build and maintenance • Film promotions and advertising (news, music videos)cultural organizations (la video and language language learners and • Film festivals and filmotheques and film
• Language expert or content (from under- • Online marketing and content archives
Maison francaise, social features film markets
• Customer acquisition • Consulting and program development Cost Structure Revenue Streams coaching expertise appreciated to sign-up for individuals
celebrated) in front of Instituto cervantes, • Video streaming
• Online self-service goethe institute, platform • Online self-service
• Subscriptions to online streaming service
additional eyeballs • Platform to distribute
registration / sign-up confucius institute, Casa registration / sign-up
• Content acquisition • Language expert or content (from under-
• Film promotions and advertising italiana, etc)
• Sales at film fests, coaching expertise appreciated to • Sales at film fests,
• Website build and maintenance Cost Structure Revenue Streams
• Consulting and program development cultural orgs/events celebrated) in front of cultural orgs/events
• Customer acquisition additional eyeballs
• Language school advertising • Content acquisition • Subscriptions to online streaming service
• Website build and maintenance • Film promotions and advertising Cost Structure Revenue Streams
• Customer acquisition • Consulting and program development
MONDAY: • Language school advertising • Content acquisition
• Website build and maintenance
• Customer acquisition
• Hybrid pricing strategy combining subscriptions to online
streaming service and pay per view
• Film promotions and advertising
TUESDAY: • Consulting and program development
• Language school advertising
Value Proposition: WEDNESDAY:
• Engaging, fun, cultural way to Value Proposition: THURSDAY:
learn a new language • Engaging, fun, cultural way to Value Proposition:
• Unique independent film library learn a new language • Engaging, fun, cultural way to Value Proposition:
• Social interactivity for language • New learning method through learn a new maintain/improve a • Engaging, fun, cultural way to
learners and film enthusiasts online platform and mobile app language maintain/improve a language
• Unique independent film • New learning method through • New learning method through
Customer Segments: interactive video content library online platform and mobile app online platform and mobile app
• Language schools • Social interactivity for language • Unique independent interactive • Unique independent interactive
• Higher education institutions learners and film enthusiasts video content library video content library
• Secondary school institutions • New distribution method • Social interactivity for language • Social interactivity for language
• Foreign film enthusiasts learners learners
• Independent film enthusiasts Customer Segments: • New distribution method • New distribution method
• All language learners • Language schools
• Higher education institutions Customer Segments: Customer Segments:
• Secondary school institutions • Language schools • Experienced language learners
• Foreign film enthusiasts • Secondary school institutions looking to maintain/grow ability
• Independent film enthusiasts • Experienced language learners • Filmmakers and major studios
• Casual language learners looking to maintain/grow ability boutique production company
• Experienced language learners • Filmmakers and major studios • Current language students
• Filmmakers and major studios • Current language students

3. Monday Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Filmmakers • Acquire and curate new • A more engaging, fun, • Automated services • * Language schools
video/language content relaxed, and culturally- delivery enhanced by
• Provide content pieces • * Casual language
rich way to learn a new online forms and
for streaming (short and • Acquire customers via leaners
language coaching guidance
feature length films) direct sales and
and/or walkthrough • General education
marketing • A unique collection of
• Provide subtitles and institutions
short- and feature-length
language translations • Maintain video platforms
independent films in a • Foreign film enthusiasts
and forums
single location
• Independent film
Production Companies • Interaction with other enthusiasts
language learners and/or
Movie Studios
film enthusiasts
• Secondary providers of Key Resources Channels
content pieces
• Also provide subtitles
• Rights to distribute video • Direct sales to
and translations
and language content educational institutions
• Video streaming • Online sign-up and sales
platform to individuals
• Language expert or • Promotional marketing
coaching expertise at film festivals
Cost Structure Revenue Streams
• Content acquisition • Subscriptions to online streaming service
• Website build and maintenance • Film promotions and advertising
• Customer acquisition • Consulting and program development

4. Potential Customer Feedback
“Most people who return Rosetta “I’ve learned languages in a structured class-
Stone never even open the box. You room environment and through immersion by
really need to use the program at a living in a country, and the most important thing
computer for 30 mins-1 hour a day is to have constant exposure. I now watch a
for it to be effective. Not everyone lot of Spanish TV with caption subtitles
has that much time.” because it’s one of the most enjoyable ways
Jason to keep up with my language skills.” Martin
Rosetta Stone
Columbia Professor
Sales Associate
from Guyana
“I would never go to a ““It’s really hard to find ““When I was
Spanish meetup in French content with improving English by
NYC– I’m too French subtitles. That’s watching Friends with
embarrassed by how what you need to improve English subtitles, it
bad my French has your language skills. This worked because I
gotten since when I would be the best! Without was interested in the
lived in Paris.” the time or opportunity for content, not just
Courtney a live teacher, this might Anthony learning the language.”
Columbia Office of be the next best thing. “ Language Hobbyist/
Maria
Student Affairs Executive Secretary
Retiree
from Peru
• A video content language tool is most relevant to maintain or improve pre-existing language skills
• Quality foreign language content with subtitles is hard to find
• Language learners already have access to a number of on- and off-line DIY tools (e.g., online
games, language guides, Rosetta Stone, podcasts); they are interested in a more entertaining, less
time-draining solution than those currently available

5. Customer Profiles
JILLIAN
MARK JOSEPH
Student Achiever Harried Mid-lifer Lifetime Learner
• Enrolled in a traditional classroom • Received an average of 5-10 years • Received an average of 5-10 years
ATTRIBUTES
language course of language training, could have of language training, could have
occurred 2-8 years ago occurred 2-20 years ago
• K-12 or university level student
KEY
• May have experience living abroad • Motivated, disciplined, and
• Potentially planning to or has
committed to maintaining language
studied abroad • Busy, hectic schedule
• Affluent with broad cultural interest
• Affluent, cultural, family person
• PAIN: Feels there are inadequate • PAIN: Feels guilt for neglecting • PAIN: Cannot find a simple
FREQUENCY
PAIN / GAIN
complementary resources to language education, particularly resource for video content in
enhance classroom studies given the time, energy, and original languages and subtitles
expense invested when younger
• GAIN: More enjoyable, hip, and • GAIN: Higher quality content with
relevant content • GAIN: Targeted, curated content one-stop accessibility
that is easily accessible
• HIGH FREQUENCY • HIGH FREQUENCY
• LOW FREQUENCY
“I learned English by watching “My wife bought Rosetta Stone and “One of the reasons why I don’t use
SOUND
BYTES
Gossip Girl with English subtitles. I paid a lot of money for it, but she TV to keep up with my French is
did it because I liked the series, and doesn’t use it because it’s not fun or because there is not that much
the learning just came with it.” interesting.” interesting content online.”
– Student, Female, South Korea – Lawyer, Male, US – Professor, Male, Guyana
4

6. Tuesday Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Independent Filmmakers • Acquire and curate new • An easier, more • Approach institutional • Language learners with
video/language content engaging, more fun, and customers through prior experience
Production Companies
and educational features culturally-rich way to direct sales to language
• Elementary / secondary
Movie Studios learn a new language center coordinators
• Develop curriculum for educational institutions
• Provide content pieces viewing sequence • New learning method • Approach individual
• Language schools
for streaming (short and through online platform customers through (i)
• Maintain video platforms
feature length films) and mobile app language school promo • Higher education
and forums
sales, (ii) Internet direct institutions
• Provide subtitles and • A unique collection of
• Acquire customers via marketing, and (iii) film
language translations short- and feature-length • Casual language leaners
direct sales and mkting festival cross-promotion
independent films video
• Foreign film enthusiasts
content with subtitles
Additional video content Key Resources and interactive features Channels • Independent film
providers (music videos, in a single location enthusiasts
news broadcasts, etc.)
• Interaction with other • Independent film-
• Rights to distribute video • Cross-sales through
language learners and makers, major studios
and language content language schools for
social features and/or and production houses,
individuals
• Video streaming film enthusiasts and other content
platform • Direct sales for suppliers
• Platform to get content
educational institutions
• Language expert or (from underappreciated
coaching expertise to celebrated) in front of • Online marketing and
more eyeballs sign-up for individuals
• Additional promotion at
film festivals
Cost Structure Revenue Streams
• Subscriptions to online streaming service
• Content acquisition
• Film promotions and advertising
• Website build and maintenance
• Consulting and program development
• Customer acquisition
• Language school advertising

7. Key Value Propositions
• Easier, more engaging, more fun, and more culturally-rich
PROVIDERS
way to maintain or improve a language
CONTENT • New learning method with mobile app and online platform
• Unique collection of curated video content with foreign
language subtitles and interactivity
MULTI-DIMENSIONAL
MARKET
CONSUMERS
CONTENT
• Platform to distribute content (from under-appreciated to
celebrated) in front of additional eyeballs
6

8. Market Size
Total Available Market
$6.85B • Secondary and college students
studying a foreign language1, PLUS
• Adults 25+ years old with some
language experience2
$5.48B Served Available Market
• Language learners who use or are
interested in video content3
Target Market
$2.91B • Spanish language speakers4
1 The Modern Language Association of America; American Council on the Teaching of Foreign Languages
2 Assumed to be adults 25+ (based on US population of 300M evenly distributed between 0 and 80 years old) with Bachelor’s Degree education
3 From LinguaFlix customer interviews, assumed to be 80%
4 The Modern Language Association of America

9. Competitive Landscape
Tech/online
Language-learning
Popular Video
Streaming
Traditional Methods of
Language Learning
8

10. • Postering and recruit-
Wednesday Business Model Canvasat fests
ment events
• Industry periodical
Key Partners Key Activities Value Propositions advertising (Variety) Customer Segments
Customer Relationships
• Film fest sponsorship
Independent film- • Acquire and curate • Easier, more engaging, • Free content to lang Experienced language
makers, major studios, new video/language more fun, and more schools / teachers learners looking to
film distributors, and content and culturally-rich way to maintain/grow ability
other content suppliers educational features learn maintain or
(news, music videos) improve a language • Free, limited content
• Develop curriculum on YouTube
for viewing sequence Current language
• New learning method students
Film festivals • Maintain video
through mobile app • New Yorker, NYT,
platforms and forums
and online platform foreign newspapers,
Subtitle processors AARP & travel pubs Elementary / secondary
educational institutions
• Unique collection of
Key Resources curated video content Channels
Official / sanctioned with subtitles and
cultural organizations • Direct sales and Language schools
interactivity partnerships
(la maison francaise,
instituto cervantes, • Rights to distribute • Interaction with other
goethe institute, video and language language learners and
• Direct sales to edu Independent film-
confucius institute, casa content social features
institutions makers, major studios,
italiana, etc) • Video streaming • Cross-sales through film distributors, and
platform • Platform to distribute language schools other content suppliers
(news, music videos)
• Language expert or content (from under- • Online marketing and
coaching expertise appreciated to sign-up for individuals
celebrated) in front of
additional eyeballs • Online self-service
registration / sign-up
• Sales at film fests,
Cost Structure Revenue Streams
cultural orgs/events
• Content acquisition • Subscriptions to online streaming service
• Website build and maintenance • Film promotions and advertising
• Customer acquisition • Consulting and program development
• Language school advertising

11. Content Provider Feedback
“Platforms such as Netflix and Amazon “At Type A film festivals (Cannes, Rome,
Prime have exclusive streaming rights, etc.), top foreign films will be picked
so films shown there cannot be shown on up by a big distribution company with
any other online platform” existing deals with streaming platforms”
Jillian Fischer Alexis Kwong
Strategy FOX and Lionsgate
Paramount
“I’d go after short films first. Given “Last year, 91 countries submitted
today’s shorter attention span and the entries to the foreign language category
profusion of Ipads and smartphones, of the Oscar Awards but only seven
this would be the perfect content for have American distribution deals”
Linguaflix, and you could get it for very
little money” Jennifer Anderson Ria Deutshman
Independent Film Professor
Consultant Columbia Arts School
• Content universe potentially available is narrower than we thought, but it is still sizeable
• Content focus needs to circumvent the radar of major distributors, including the
smaller independent film distribution houses
• Film festivals and national archives offer prime partnership opportunities

12. Content Provider Value Chain
Filmmakers / Other Rights Holders
self- promotion
submit sell
Film Festivals / Film Markets Film Distributors
sell
viral marketing
sell license / ppv publicity ppv
paid ads
Free Platforms demo / viral marketing
sell
demand ppv ppv
Mass Media
publicity / paid ads
ppv
demand
Customers
11

13. • Postering and recruit-
Thursday Business Model Canvas at fests
ment events
• Industry periodical
Key Partners Key Activities Value Propositions advertising (Variety) Customer Segments
Customer Relationships
• Film fest sponsorship
Independent film- • Acquire and curate • Easier, more engaging, • Free content to lang Experienced language
makers, boutique new video/language more fun, and more schools / teachers learners looking to
production companies, content and culturally-rich way to maintain/grow ability
film distributors, and educational features maintain or improve a
• Free, limited content
other content suppliers language
• Develop curriculum on YouTube
(filmotheques and film Current language
for viewing sequence
archives) • Cultural orgs students
• New learning method
• Maintain video
through mobile app
platforms and forums
Film festivals and online platform • New Yorker, NYT, Independent film-
foreign newspapers, makers, boutique
• Unique collection of AARP & travel pubs production companies,
Subtitle processors Key Resources Channels film distributors, and
curated video content
with subtitles and other content suppliers
interactivity (filmotheques and
Official / sanctioned
archives)
cultural organizations • Rights to distribute • Interaction with other • Direct sales and
(la maison francaise, video and language language learners and partnerships
instituto cervantes, content in US social features • Film festivals and film
goethe institute,
• Video streaming markets
confucius institute, casa
platform • Platform to distribute
italiana, etc)
• Language expert or content (from under-
appreciated to • Online self-service
coaching expertise registration / sign-up
celebrated) in front of
additional eyeballs
Cost Structure Revenue Streams
• Customer acquisition • Content acquisition • Hybrid pricing: basic • Free
• Content acquisition • Hybrid pricing strategy combining subscriptions to online
content streaming
streaming service and pay per view
• Customer acquisition subscription plus
• Film promotions content
premium and advertising
• Website build and maintenance
pay-per-view
• Consulting and program development
• Language school advertising

14. Key Customer Relationships
EDUTAINMENT TONIGHT
LANGUAGE SCHOOLS YOUTUBE
Free content offered to language schools and teachers Free limited content on YouTube draws in lifelong learners and
introduces lifelong learners and student achievers to the student achievers searching for foreign-language content to
LinguaFlix platform bolster their language learning practices
ERUDITE PUBLICATIONS FILM FESTIVALS
Advertisements in foreign newspapers and AARP publications Postering and recruitment events at film festivals give
reach lifelong learners, harried mid-lifers, and student achievers LinguaFlix the edge in recruiting top content providers
13

15. Revenue Model Spectrum
“Distribution companies are moving away from monthly subscription streaming
platforms (Netflix) to pay per view (iTunes) because they get a better deal”
Jennifer Anderson
Independent Film Consultant
Original: • Unlimited streaming • Rent new movies • Unlimited streaming • Rent new release
• Unlimited DVDs by $7.99/month $3.99 each $80 / year title $3.99.
mail and unlimited • Rent old movies • Rent movies from
streaming TV shows $2.99 each • Streaming movies the back catalog
and movies $9.99 from catalog $0 for $2.99.
/month prime members
• HD movies $3.99 for
• New movies $4.99 back catalog
Current: • Back catalog • New movies $4.99
• Unlimited Streaming movies$1.99-$2.99
$7.99 / month
• Unlimited DVDs
$7.99 / month
• Both $15.98 / month
($7.99 + $7.99).

16. Landing Page Wireframe
Your Curriculum Just for Kids Key Vocab Grammar Guide
Level 1
Level 2
Level 3
Music Videos
Short Films
Feature Films
Amores Perros
< Sex and Lucia
Volver
<
The Motorcycle Diaries
Level 3
Only LinguaFlix gives you three levels of spectacular, curated
Spanish-language entertainment from Spain, Central America,
Get it Started and South America. Our unique player technology is designed
Ft. Shakira
Level 2 to provide users with an easily accessible, fun new way to build
language skills while immersing themselves in the rich cultures
of Spanish-speaking countries.

17. Content Library Wireframe
Your Curriculum Just for Kids Key Vocab Grammar Guide
Level 2
Feature Films
Escape
2001 14 minutes
Latino refugees run from American
vigilantes. More info.
Starring: Lydia Aquina, Alfredo de
Short Films Quesada
Director: Andres Rosende
Get it Started
Ft. Shakira Watch
Level 2 Now

18. Video Player Wireframe
Yo soy loca con mi tigre
PLAYER
KEY VOCAB
S: tigre S: anunciar
E: tiger E: announce
<< Back Play Skip >> Slow S: loco S: gritar
E: crazy E: shout
S: revista S: kiki
English I'm crazy when it comes to my tiger E: magazine E: shag
S: bruto S: ventana
Spanish Yo soy loca con mi tigre E: stupid E: window

19. • Postering and recruit-
Current Business Model Canvas at fests
ment events
• Industry periodical
Key Partners Key Activities Value Propositions advertising (Variety) Customer Segments
Customer Relationships
• Film fest sponsorship
Independent film- • Acquire and curate • Easier, more engaging, • Free content to lang Experienced language
makers, boutique new video/language more fun, and more schools / teachers learners looking to
production companies, content and culturally-rich way to maintain/grow ability
film distributors, and educational features maintain or improve a
• Free, limited content
other content suppliers language
• Develop curriculum on YouTube
(filmotheques and film Current language
for viewing sequence
archives) • Cultural organizations students
• Maintain video • New learning method
platforms and forums through mobile app
Film festivals and online platform • Foreign newspapers, Independent film-
AARP publications makers, boutique
production companies,
Subtitle processors Key Resources • Unique collection of Channels film distributors, and
curated video content other content suppliers
with subtitles and (filmotheques and
Official / sanctioned
interactivity archives)
cultural organizations • Rights to distribute • Direct sales and
(la maison francaise, video and language partnerships
instituto cervantes, content in US • Platform to distribute • Film festivals and film
goethe institute,
• Video streaming content (from under- markets
confucius institute, casa
platform appreciated to
italiana, etc)
celebrated) in front of
• Language expert or additional eyeballs • Online self-service
coaching expertise registration / sign-up
Cost Structure Revenue Streams
• Customer acquisition • Content acquisition • Hybrid pricing: basic • Free
content streaming
subscription plus
• Website build and maintenance premium content
pay-per-view

20. Next Steps
CONTENT RESEARCH
• Interviews with distribution companies, production companies, and TV networks in
Spain and Mexico
• Seek to understand the sale of distribution rights in the US, primary deal arrangement
types, availability of libraries / archives / catalogues of film and TV content
• Talk to film festivals to explore partnership opportunities for marketing and sourcing
• Seek to understand license of film festival brands and award recipients
PRODUCT RESEARCH
• Do a survey to refine customer archetypes
• Assess technological needs of the platform and required features
REVENUE / COST RESEARCH
• Research pricing strategies for competitors and develop pricing strategy
• Assess costs of platform development, content licensing, and customer acquisition
19