The Job Market is Changing - Got Social Networking?
Community and audiences dennison
1. For Dennison University Presented by Sandy Blanquera CEO & Founder of Social Boomerang http://socialboomerang.com Community and AudiencesUnderstanding the Difference
3. Audience vs. CommunityWhich way are the chairs facing? Audience: Someone listening, captive for the moment. Community: Group of people you want to be connected to and engage with.
4. Audience Shorter term, gather to listen, no binding system required May convert to community Build awareness and value Create interest – advertising and events Repeat visits convert to community Thought leadership, ideas and great content important
5. Community Longer life-span Requires a system to bind Look to each other to sustain the relationship and interactions. Collaborative Like-minded, similar interests, passions May engage around products or brand, but not there to be sold For success must have leaders, need consistent & grateful leaders for growth Engagement and empowerment are key to building Look for value and reward – if absent engagement decreases Social networking provides binding system that creates transparency of activity, relationships and sharing of content
15. Online Brand Development is a Journey Understand the importance of the brand. Intentional design and development of the brand Start a network Grow the network Speak publicly Advertising – i.e. realtor Elevator pitch Social Networking Blogging
16. Journey of a personal brand You College, work, professional and social groups Networking: Ongoing, never stop! Start attending events, networking, speaking, integrate on and offline. Building audiences: Be part of public facing situations Get involved; actively build community - join a committee, found a group, lead Become part of a Community: Use online to solidify Leverage relationships to meet goals Reaping rewards: Support, mentoring, sales
24. Mom to four teenaged girlsSocial Boomerang iNtEgRaTesmedia, marketing and web to bring you returns on your communications. We do…Social Media. Blogging. Web. Interactive Media. Branding. Marketing. Coaching.
Notes de l'éditeur
People connect to people online, not brands. It is different than traditional media where people connect to brands.Implications for you are that you need your personal brand to be dimensional giving people lots of interesting reasons to connect. People may be drawn to you not just because of interior design, but because of something else you do like volunteering at the soup kitchen.Here you can see how different my business brand and personal brand are. You can also see the dimension in my personal brand around being a mom, community activist and leader, working with colleges and much more. There are several dimensions whereby people might interact with my brand outside of social media that might lead to doing business together. I’ve made many strong alliances that have led to business relationships by joining women business groups for one example.