2. MARKETING
OBJECTIVE
What we want out of our campaign.
✓To make young people more aware of
text based games
✓To promote our game positively
✓To promote Twine using social media
Tuesday, 9 July 13
3. TARGET AUDIENCE
15-25
Casual Gamers - People who do not like
to spend a lot of money on games
Students who are aspiring photographers
and journalists
Enjoy watching films with a survival
horror genre
Someone who likes to try new things
Tuesday, 9 July 13
5. THE FOUR P’S
product : about the game
price : free
placement - twinehub and social
media
Tuesday, 9 July 13
6. PROMOTIONAL
IDEAS
We are going to sell
computer mouses that are
going to be covered in
blood splatter. We got
this idea from an image we
saw on google of a
Playstation controller
that was blood splattered
too. We will have our logo
in the bottom corner so
people know what we are
promoting.
- Facebook & Twitter Pages
- Merchandising
- Flyer and Leaflet
handouts
Tuesday, 9 July 13
7. DIRECT MARKETING
IDEAS
- Leaflet handouts done by zombies so it is a sort of zombie
attack. Zombies will give you a flyer and a hug.
- Hand out the flyers at the opening of World War Z so that it
is related to the genre.
- Use QR codes to direct our target audience straight to the
game
Tuesday, 9 July 13
8. INDIRECT
MARKETING IDEAS
- Public Relations Campaign sending free merchandise to
bloggers ask for an article.
- use Pinterest to add fun images of characters from the
game e.g have people dress up as zombies for a photo shoot
- Facebook, Twitter, Tumblr and YouTube ads.
Tuesday, 9 July 13
10. EDIBLE IDEAS & QR
CODES
Improvising
by using the
QR codes on
cocktail
sticks.
Horrible looking treats to
intrigue our target audience -
Gingerbread zombie men and a
brain cake
Tuesday, 9 July 13
12. LEGAL
CONSTRAINTS
Reading through the CAP Code we decided to limit
people to one cake per person as the code says do
not encourage excessive eating of food.
Proof of purchase is required e.g a receipt to all
customers
Clearly state that the game is free and that there
are no hidden costs unless buying merchandise
Tuesday, 9 July 13
13. Thank you for watching our
presentation and enjoyed our
cakes.
Tuesday, 9 July 13
