3. What is LinkedIn ?

4. LinkedIn IS A BUSINESS SOCIAL NETWORK

5. How Does LinkedIn Fit in your Business Model?

6. 100,000 foot view Offline Networking CRM, Outlook, etc Website/Blog New Client

7. What is Wells Fargo Doing? Social media as PR asset for financial services. As Ed Terpening says: blogs, Twitters and videos are usually the last stop for company information to be disseminated.. … after it has been thoroughly scrubbed and approved by compliance officers, lawyers or regulators. Wells Fargo is simply pushing out public information through added channels that have become available via the Internet and mobile devices.

8. Who is Ed Terpening? So I see by the 2 nd degree, he’s linked to one of my connections. Turns out, he’s connected through a friend of mine !

9. On March 26 Wells Fargo carefully and judiciously launched aTwitter account . By going a step further - engaging its audience - Wells Fargo is once again proving it is a social media pioneer in financial services.

12. LinkedIn IS Social Media

14. Why LinkedIn? Source:http://www.linkedin.com/static?key=advertising_premium

16. GUESS WHAT? Wells Fargo is ALREADY HERE

17. Others are Doing It *

18. Look Who Shows Up When I Search

20. Can you do THREE THINGS? Create a RICH public profile that displays your specific areas of expertise, and your unique skills. [This helps prospective clients searching for advisors with a specific background & expertise find you in search results] A RICH public profile means: add a PICTURE A RICH public profile means: HAVE A SUMMARY This is where your personality needs to show through

22. FIRST IMPRESSIONS ARE THE MOST IMPORTANT

26. Tip: Optimize Keywords Use company name in your snapshot Use Vanity URLs

27. Tip: Optimize Keywords Include keywords from your web site’s existing keyword collection for SEO Include your web site URL, products, services, skills, company name and value proposition Include a Call to Action

28. Newest Feature – Resume Upload For More Information

33. Can you do THREE THINGS? Create a RICH public profile that displays your specific areas of expertise, and your unique skills. [This helps prospective clients searching for advisors with a specific background & expertise find you in search results] A RICH public profile means: add a PICTURE, add keywords that help you be found A RICH public profile means: HAVE A SUMMARY This is where your personality and value proposition needs to show through

34. How LinkedIn Built A Business