HIgh Level view of Social Media in the Legal Indsutry

1. Susan Burton Lowry Vice President Strategic Services square one | consulting social media a primer-for attorneys

4. social media Should you consider it? 3 out of 4 Americans use social technology People want to hire other people, not businesses Attorneys who successfully leverage social media tools to communicate, collaborate and network have a distinct advantage over those who don’t Social Media affects your clients, their employees and their customers: Reputation management Visibility & Marketing Other areas such as customer service Security

5. social media Should you consider it? LISTENING & LEARNING NOT MARKETING

7. Social media tools and online communities are how and where your clients are talking , researching and reviewing. It's a conversation that you need to be aware of, understand, and, in some cases, participate in. social media definition

8. Consumers Producers social media definition

9. Slide courtesy of Brain Solis

10. Personal Branding Strategy

11. a little more detail …

12. 350 MM 100 MM 50 MM 7-20 MM 13 MM Blogs 84 MM Readers 6 MM members in 45,000 cities

15. Newer Developments

21. >150 MM Bookmarked URLS

22. the power of communities

23. How is the Legal Industry Using Social Media?

24. Adoption Curve

25. In–House Counsel Gather News and Information Greentarget Survey: Legal Industry Finally Warming To Social Media

26. In-House Counsel Gather News and Information Greentarget Survey: Legal Industry Finally Warming To Social Media 69 percent of counsel aged 30-39 expect that their new media consumption of business, industry, and legal news and information will increase over the next six months. The social networking and new media tools that in-house counsel most frequently use for professional reasons (Research, Networking) are: LinkedIn Blogs Wikipedia • The social networking and new media tools that in-house counsel most frequently use for personal reasons are Facebook, Wikipedia, and YouTube.

27. In-House Counsel Research Outside Counsel for potential hire

29. LinkedIn

34. Blogging

35. Visibility/Personal Branding

36. Visibility

37. Top “Blogs”

38. Top “Blogs”

40. Wikis

41. What is a Wiki? As a Research Tool: Wikis can be seen as constantly updated collections of useful information arranged in an encyclopedic or similarly organized way, with hyperlinks to related internal and external information. Most lawyers will get the most value from using wikis created by others most notably, Wikipedia. As a Collaborative tool: information or knowledge platform, Ability to gather and manage "unstructured" information easily and quickly Multiple authors and editors are able to work together Collection of information Collaborative documents

42. Surprise usage! Law firms using an ad-hoc file systems now using Wiki platforms Results: Ability to organize its materials far better (a huge success). Makes knowledge management and information in general aking it more useful and easier to locate and share information in true Enterprise 2.0 fashion Other Law Wikis: Wex (Cornell University Law School) http://topics.law.cornell.edu/wex WikiLaw/JurisPedia http://www.wikilaw.org Web 2.0 for Laywers Wiki http://weblaw20.wikispaces.com/

43. Attorney Information Online

50. Visibility/Personal Branding

51. Visibility/Personal Branding

52. Visibility/Personal Branding

53. Other information about you online

57. Join an Online Legal Community

58. Join Twitter Join Twitter but DON’T TWEET Follow trusted legal publications, your clients and your competition Good alternative to email alerts

60. General examples of use of Social Media by Organizations

61. Navigation of Social Media Landscape for your Clients

65. social media a primer