Appiscreen and Splicky DSP at a glance : global and international reach, data reach, 3rd party audience reach, video and GPS location reach, Top formats, Partners

1. GLOBAL REACH
*
US EUROPE
REST OF THE WORLD
Billion
1K
Billion
340
Billion
360
VIDEO & LOCATION(GPS)
60% 35%
OTHERS
3%
2%
%
VIDEO
COMPLETION RATES
25% 50% 75% 100%
83% 81% 78% 77%
15 sec. videos were completed by
77% of the users what is TWICE
the rate of videos with the length
of 30 sec.
Increasing the radius from 50m to
100m will give you 4x the reach.
TOP FORMATS
EUROPE: EE, Telefonica Europe, Vodafone D2, Orange S.A.
REST OF THE WORLD: Verrizon Wireless, AT&T Mobility, T-Mobile USA
US: America Movil, Turcell Iletisim Hizmetleri A.S., Vico S.A., Mobile Tele Systems, Telecom Italy Mobile
BY CTR (average)
Tablet Interstitial Native 300x250 728x90
5.7% 3.9% 1.1%
Interstitial
3.3% 0.2%
320x50
0.6%
PARTNERS
NEW!! In-App tracking
now available.
Optimize your campaigns towards
in-App actions and purchases.
TOP CARRIERS
RTB sources Data providers
Rich media provider
Tracking partners
BY REACH
320x480320x50 Native Ad 728x90 300x250
80% 34% 30%
Device ID for
Re-Targeting
3rd Party
audiences
Age & Gender
18+
DATA
VAST VIDEO ENABLED
58%
HAS GPS
30%
* Estimated global mobile programmatic reach by region