Every year NSWIS hold a very schmick awards night to recognise the achievements of their athletes, coaches and programs throughout that year. Sports Comm look after all the media management for the night including pre and post event story pitching to major metro and local/regional media outlets. We also look after media attending on the night and work with the photographer and TV cameraman to package and distribute news releases during the night. This case study outlines the event media management procedures we followed to ensure our client's goals were met. The who, what, how and why is all here to show how Sports Communication Australia can look after the media management of your event.

1. Case Study
NSWIS AWARDS

2. WHO: New South Wales Institute of
Sport
WHAT: Event Media Management for
the annual NSWIS Awards
WHEN: November 2013

3. WHO HIRED US?
The NSWIS or the
New South Wales
Institute of Sport, the
state’s peak sporting
body. The NSWIS
provides world-class
facilities, services and
sport programs to
elite and emerging
athletes across NSW.

4. WHAT WAS THE BRIEF?
Every year NSWIS hold a top class awards night to
recognise the achievements of their athletes,
coaches and programs throughout that year.
In 2013, for the fourth year in a row, Sports Comm
was asked to look after all the media management
for the night to ensure the event, the NSWIS and the
athletes, coaches and programs received public
recognition.

5. WHAT WAS THE BRIEF?
Our role included pre and post event story
pitching to major metro and local/regional
media outlets. We were also asked to look
after media attending on the night and
work with photographers and a freelance
TV cameraman to package and distribute
news releases on the night.

6. HOW WE DID IT?
Before the awards night we worked with the NSWIS to
identify any outstanding human-interest stories from the
athletes that had been nominated for awards and
pitched these stories to major-metro news outlets.
We also established the geographic region for every
single nominee and put together a plan to pitch at least
one story to media organisations in every area that had
an award nominee.

8. HOW WE DID IT?
On the night we used a
staff of four, along with
two Getty
photographers also
hired by the NSWIS, to
conduct interviews for
print, TV and online /
social media platforms.

9. THE RESULT
The media management plan was executed as proposed with
success, including the preparation and distribution of 38 media
releases and alerts, distribution of photos and coordination and
liaison for media interviews before, during and immediately
after the awards.
Known media stories relating to the awards included athlete
interviews on Ch7’s The Clubhouse, post-event news packages
on national programs including Sky News, radio interviews on
Sydney stations Sky Sports Radio, 2GB and 2UE. There was also
a regional TV story in Newcastle.

10. THE RESULT
There were print and
online stories in The
Sunday Telegraph, The
Australian and Sydney
Morning Herald (twice
including a two-page
spread*) and in regional
and suburban
newspapers.
PRINT
Sydney Morning Herald*
The Australian
Manly Daily
Penrith Press
Mosman Daily
Maitland Mercury

11. THE RESULT
Sports Communication Australia also
supplied and operated a program to record
NSWIS branded video interviews with
athletes that were then aggregated to a
common page for viewing and sharing.
Within a week the videos had been viewed
over 1500 times. Click here

12. For more information about this Case
Study or to contact Sports
Communication Australia, email
dave@sportscomm.com.au or call +61
403 777 026.