7 simple steps to follow to the perfect content strategy

1. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
7 STEPS TO
A CONTENT
STRATEGY

2. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
STEP 1 – WHAT’S IT ABOUT?
What is it you are trying to achieve?
• Formalise business objectives
• Decide on message prioritisation
• Identifying key tasks
• Scope
• Stakeholders
• Success factors

3. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
STEP 2 - USERS
Identify your users and what they want.
• User profiles
• Analytics
• Content planning clues.

4. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
STEP 3 – CONTENT TODAY
What content do you have and how does it
perform?
• Qualitative content auditing.
• Quantitative content auditing

5. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
STEP 4 – IDEA GENERATION
What type of content do you need?
• Idea generation
• Identify trends
• Content concepts you want
• Content platforms to test/use etc

6. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
STEP 5 - FORMATS
You audience will consume content in different
ways.
• Do you want to use images?
• What personality should you use?
• Use audio?
• Use video?
• Use text?

7. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
STEP 6 - CALENDAR
You need to build an editorial calendar.
• Decide on major content offerings
• Decide on timings
• Plan to reuse content
• Develop planning and writing cycle

8. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
STEP 7 – KEEP IT GOING
Build a feedback loop and keep the content
flowing.
• Editorial support
• Customer/staff feedback
• Measure content success
• Monitor and Control

9. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
MORE ADVICE
More information is available on my blog:
http://tinyurl.com/ASCcontent

10. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
MORE ADVICE
More information is available on my blog:
http://tinyurl.com/ASCcontent