Social Media 101 - Understanding digital media and online marketing.

1. Social Media 101
D o y o u r c o m p a n y ’ s o n l i n e p r o f i l e s l e a d t o d i r e c t
b u s i n e s s ?
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2. It’s about User
Engagement!

3. Are you connected?

4. Get a Cluetrain!

5. “A picture is worth 1000
words”
• Picture content has
more interactions
• People tend to “like”
more images vs text
posts
• Easier to get people’s
attention
• People connect more
with visual content

6. Types of Social Media
• Social Networks
• Video Communities
• Pictures Communities
• Microbogging Platforms
• Social Bookmarking Sites
• Review and Travel Networks

7. Delicious
• Social bookmark
• Organize collections
and share links
• Search for links shared
by likeminded people

8. Facebook
• Largest Social Network
(Over 1 billion users)
• Pages vs Personal
Profiles
• Sharing, Tagging, Geo
Location, Comments
and Likes
• High User Engagement

9. Flickr
• Photography
community
• Comments, Sharing,
Licking, Albums,
Collections
• Detailed Photo
information
• Open API

10. Foursquare
• Location-base social
network
• “Check in”, search
locations and connect
with friends
• Worldwide
• 20+ million users

11. Google +
• Growing Social
Network
• Based on “Circles”
• Sharing, Interests,
Activities
• SEO Friendly

12. Instagrams
• Photography
Community
• Filters
• Connected with
facebook
• Mobile App

13. Linkedin
• Professional Profiles
• Find professionals
connections
• Referrals, Connections,
Online Resume,
Groups
• 200+ million users

14. Pinterest
• Photography oriented
network
• Pin (Sharing)
• Pins, Boards, Topics
• Share, Follow,
Comments

15. StumbleUpon
• Social Bookmarking
• Recommendation-base
searches
• Trends, Interests,
Activities, Lists
• SEO friendly

16. Tripadvisor
• Travel review
community
• Listings, Forums, Maps,
Pictures
• Largest online travel
resources
• SEO Friendly

17. Twitter
• 100+ Million users
• 140 characters - Micro
blogging
• Broadcasting
• Following, Lists,
Retweets

18. Youtube
• Video Community
• Viral marketing
• Comments, Sharing,
Liking, Posting
• SEO Friendly

19. Vimeo
• Video Content
• Upload, Share, Watch
• Add filters and
copyrighted music
• Sell your work

20. Facebook basics

21. Facebook
Search Feeds
New Search system
and news feeds

22. Facebook
“Tagging”
Let people know
about your great
moments

23. Facebook
“Share”
Sharing is Caring:
Increase visibility
and connect with
others.

24. So you still think that social
media does not impact
your business?
• Social Media, how it impact your business now! >
http://youtu.be/ukA2zKGQClk

25. How do you manage
these?

26. Hootsuite
• Social Media
Dashboard
• Connect all your
networks
• Post, Repost, Share,
Schedule, Connect
• Manage your
conversations

27. Stay Connected...

28. ? Questions ?

29. Robert Scales
simplicity expert
www.HolisticHybrid.com