1. SOCIAL MEDIA AND
MOBILE APPS - MAY
2013
Thomas Coleman, AICP, LEED AP
Reaching New
Audiences with New
Tools

2. 2012-2016
Mobile Market Place
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Mobile – with the number of people
accessing the internet via a mobile
phone increasing by 60.3% to 818.4
million in the last 2 years.
Older users adoption – On Twitter the
55-64 year age bracket is the fastest
growing demographic with 79%
growth rate since 2012. The fastest
growing demographic on Facebook’s
and Google+’s networks are the 45 to
54 year age bracket at 46% and 56%
respectively.
What are 2 key factors driving the social web in 2013?
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-
2013/#Kg8FHxOw8bTeklQU.99

3. Smartphone Penetration
Mobile Market Place
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4. How People Really Use Mobile
Mobile Market Place
Source: Harvard Business Review, January 2013
Most common activity is
not shopping or
socializing but engaging
in what researchers call
"me time."
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5. Reaching Audiences Where They Are
Project-Level Social Media
Current Project Social Media Sites Developed by Parsons Brinckerhoff

6. What We Have Learned
On most projects, more than
60% followers are women
More views on social media
pages, compared to project
website
25% project information.
Engage, share, be nice,
respond even if in
disagreement
After 9 Projects, 20+ social media platforms
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7. Interactive communication
capability to enhance public
Involvement
Conceived by Tom Coleman
with Illinois Institute of
Technology/ GeneXus
Innovative application to
Georgia Transportation
Investment Act
Mobile App Initiative
Parsons Brinckerhoff
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8. Mobile APP Resource Team
Parsons Brinckerhoff
• We understand that a mobile app
will work when it is part of a well-
thought out project
communication/outreach strategy
• Client expectations are shifting –
expecting project teams to
engage with the public in new,
innovative, meaningful and
relevant ways.
In-house support with staff in
the Communications & Public
Involvement Group, Project
Visualization Group and
Project Controls Group
External support with
GeneXus USA staff
• We are already leaders in
providing effective social
media for projects, and
award–winning visualization
and websites for projects.
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9. Mobile Apps
Parsons Brinckerhoff
Completed Apps 2012-2013
Powered by
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10. Western Riverside Council of Government
More Apps on the Way
Our Next Innovation
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11. Demo Application
Base application features
• An opening splash screen branded to your
project
• Content pages that can be easily updated by
your project team using a web based
backend management site
• Interactive maps that allow users to upload
text, photos, or data and pin it to specific
locations
• Ability for users to blog, comment, and
complete surveys
• Ability to link to social media sites
• Language support in English and Spanish (8
other languages available as extra options)
• Availability for iPhone, Android, Blackberry
and Windows 8 devices
Parson Brinckerhoff
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12. Demo Application
Parsons Brinckerhoff
CNT Abogo data shows
housing and transportation
costs for major metro
areas in US
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13. Demo Application
Parsons Brinckerhoff
Backend management
site can be easily
tailored for projects.

14. ACEC Arizona Conference
Parsons Brinckerhoff sponsored the
official mobile application of the 62nd
Arizona Conference on Road & Streets
held in Tucson, March 27-29, 2013.
The event hosted by the American Council of
Engineering Companies of Arizona, is the
largest annual event for Arizona engineers and
contractors from the public and private sectors.
More than 1,300 attendees and 100 exhibitors
attended the conference.
Summary of Sponsorship
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15. Promotional Content Displayed by ACEC
Sponsorship Promoted ACEC Arizona and Parsons Brinckerhoff
Posters featuring the app were displayed throughout the venue,
including beverage stations, busy corridors, and the registration area.
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16. High Visibility On-premise and Online
Sponsorship promoted
throughout organization
• A postcard provided at the
PB Expo Booth featured our
mobile app innovation
• Partnered with Corporate
Communications in social
media postings—including
Facebook, LinkedIn, and
Twitter
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17. Partnership with Metropolitan Planning Council (MPC) to profile over 30
community projects in Chicago for APA 2013 National Conference –
Over 3,000 downloads
Chicago Planning Tour App
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18. APA 2013 National Conference
Parsons Brinckerhoff
Parsons Brinckerhoff is was a sponsor of the APA 2013 National Planning Conference
Over 5,000 attendees and us at the conference. The most frequently shared image on
social media was the Chicago Planning Tour mobile app
Understanding Trends from the APA Conference

19. Ted Nguyen, virtual
panelist, Orange
County Transportation
Authority
Parsons Brinckerhoff
APA 2013 National Conference
Frank Herbert, OpenPlans
Linda Vela, Parsons Brinckerhoff
Chrissy Mancini, Metropolitan Planning
Council
Tom Coleman,
Parsons Brinckerhoff
Social Media and Mobile Apps Presentation
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20. Partnership with Downtown Evanston and the International Downtown Association
in Evanston, IL for 2013 Midwest Urban District Forum. To be released May 17.
IDA MIDWEST UDF CONFERENCE
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21. Illiana Corridor Land Acquisition Application
Parsons Brinckerhoff
Application allows project
teams to manage land
acquisition process for a 56
mile long new toll way facility
between I-65 in Indiana and
I-55 in Illinois
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22. OpenPlans develops flexible web based mapping
platforms for crowdsourcing …. Being used in New
York, Chicago, Portland, Philidelphia, Boston, Louisvi
lle, Charlotte…. Can be integrated into PB Web and
Mobile Applications.
http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/
http://www.transformwoodward.org/
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New Partnerships
Expanding Opportunities

23. Web Clickable Map for Desktop and Mobile
Parsons Brinckerhoff
Application allows
public to provide public
comments on maps
http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/
http://www.transformwoodward.org/
Shareabouts
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24. Web Clickable Map for Desktop and Mobile
Parsons Brinckerhoff
• Utilizes Google
KMZ’s
• Backend
management site
http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/
http://www.evanstonmainstreettod.org/crowdsource/map
http://www.transformwoodward.org/http://www.transformwoodward.org/
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25. New Partnerships
Expanding Opportunities
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26. New Partnerships
Creative outreach to meet people
where they are:
• Bus shelters
• In-transit ads
• Community bulletin boards
• Classrooms
• Local radio
• Local newspaper
• Door to door flyers
• Restaurant/bar tabletops Bar coasters
• Coffee shops
Expanding Opportunities
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27. http://demo2.pbid.com/krpano/ iTunes – Bay Bridge
Explore
www.pbprojectviz.com
Advanced 3D Applications
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28. Augmented Reality (AR) App
Parsons Brinckerhoff
point device at
physical model
and see
annotation,
rendered model,
underground
elements
http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/
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29. Coursera TechCity
Parsons Brinckerhoff
Tom Coleman and
Darrel Cole Appearing
May 11, 2013 in
largest online planning
course with over
20,000 participants
http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/
https://www.coursera.org/course/techcity
http://www.transformwoodward.org/http://www.transformwoodward.org/
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30. • Applicable to any pursuit that
involves public outreach/public
involvement/public relations
• Applicable to project team
collaboration for projects
(planning, PE, construction
management and design build)
• Brings high end technology to
project pursuits and clients
• One element of Social Media PI
and PR Toolbox for projects
• Can be tailored to your pursuit or
project – Ask us Today!
Mobile Strategy
Parsons Brinckerhoff
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Tom Coleman
2013 What If
Award Winner