Rider Mass Media Presentation Week 2

Each new epoch brought both change and progress

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Al Neuharth got into the biz when he was only 11. Later he was hired by Gannett…the rest history

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Consider these issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not all technology ,[object Object],[object Object],[object Object]

What makes a journal credible ?

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Not always a clear line between advertising and editorial content ,[object Object],[object Object]

Why? What made you want to read the book? Not everyone feels the same way you do…Just a bunch of slush

Oprah’s feature of The Secret and product placement in the Sex and the City movie help drive the sales of the book- over 3.75 million copies sold ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Rider Mass Media Presentation Week 2

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Rider Mass Media Presentation Week 2