1. SAMPLE OF DIGITAL
READY NOW
MARKETING MATERIAL
Digital Ready Now

2. Transforming
Teaching and
Learning
Through
Technology
Your Logo
Here
Your District Here Office of Public Information
Your District Name
One-to-One

3. Your School Name Here Office of Public Information
Your School
Logo Here
Our tech-savvy graduates are prepared to create their own future!Our tech-savvy graduates are prepared to create their own future!
Your district name and city here
Your website name here

4. The World
is Watching
Your District Name Here Office of Public Information
Your District
Logo Here

5. • ELL 4 Hour Model
• S.B. 1070 anti-immigration
• 49th out of 50th in State Funding
• Dropout Factory image
• Low literacy rates
• No sense of urgency
Challenges and Barriers
YOUR DISTRICT HERE Office of Public Information
Your district Logo Here

6. Demographics
Your Name Here Office of Public Information
Schools 22
Elementary (K-5) 13
Middle (6-8) 5
High (9-12) 3
Pre K 1
Homeless 5.8%
Graduation Rate 70%
Certi ed Sta 1,128
School Administrators 37
Central Administrators 29
Support Sta 1,044
YourDistrict
LogoHere
District Enrollment 17,763
Hispanic 87.7%
Anglo 5.6%
Native American 4.1%
African American 2.1%
Asian/Pacific Islander 0.5%
English Language Learners
Grades K-5 42.1%
Grades 6-8 23.4%
Grades 9-12 16.2%
K-12 31.6%
Eligible for Free or Reduced Meals
14,434 students 86%

7. A netbook computer will be provided
for every incoming freshman student
who achieves the 4 A’s by the end of
the rst semester:
Achievement – 2.5 GPA
Attitude – positive, good citizenship
and no disciplinary issues
Attendance – 95%
Activities – participation in at least
one extracurricular activity
Winnerofthe2011ASBAGoldenBellAward
YOUR DISTRICT HERE Office of Public Information
ProjectGraduation:
TheDigitalAdvantageLegacyProgram

8. ProjectGraduation:
TheDigitalAdvantage
•a focus on seniors and freshmen
•a site based graduation plan
•a comprehensive attendance component,
•credit recovery
•Freshman intervention
•advisory
•awards laptops to students who maintain the 4-A’s
•assists 8th grade students with the transition to high school.
The initiative has captured the imagination of business and
community leaders, who have joined forces for the common cause
of student success, family empowerment and community progress.
A multi-phased, research-based effort aimed at
significantly preventing high school dropouts and
increasing the graduation rate.
YOUR DISTRICT HERE Office of Public Information

9. Community
Leadership/partnership
COMMUNICATIONS

10. toTech-SavvyDistrict
Fromdropoutfactory
YOUR DISTRICT HERE Office of Public Information

11. GraduationNumbers
505
598
715
821
873
887
2006-07 2007-08 2008-09 2009-10 2010-11 2011-2012
1,369 students
=
Increased income
and purchasing
power
$107M
TheFinancialAdvantage
1,369 students
@7.1% State Sales
Tax
$762,040
@9.1% City Sales Tax
$976,699
moregraduates=
morepurchasing
power
moregraduates=
morerevenue

12. DistrictOpenEnrollment
200
667
1230
1267
2009-10
2010-11
2011-12
2012-13
2009-10
2010-11
2011-12
$840,000
$2.8M
$4.8M
Marketingeffortsandimprovedimage
StudentscomingtoSunnyside
CelebrateSuccess

13. SunnysideCollegeReadiness
2008
2009
2010
2011
Studentsarecollegeready
CelebrateSuccess
2008
2009
2010
2011
NumberofStudentsEnrolled
%ofGraduatesEnrolled
28%
32%
43%
38%
65
117
151
169
INCREASED INCREASED
YOUR DISTRICT HERE Office of Public Information
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14. IntheNews
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2011 Leader of the Year
Manuel L.Isquierdo,Superintendent
Sunnyside Unified School District
CENTER FOR DIGITAL EDUCATION’S TM
Yearbook
BONUS
ISSUE
Dr. Manuel Isquierdo
SUPERINTENDENT
SUNNYSIDE UNIFIED SCHOOL DISTRICT,ARIZ.
Dr.Isquierdo has taken a district once labeled as a dropout factory and
transformed it.TheSunnysideUni edSchool District is the second largest
school district inTucson,Ariz., with more than 17,500 students.Nearly 84
percent of the student population qualies for free and reduced-price
lunch, one-third is classied asEnglishLanguageLearners and just under 6
percent are homeless.
he district’s transformation with technology began
ojectGraduation:The Digital
ising resulted in
People say technology can
transform teaching and learn-
ing. InSunnyside, this is
happening. We are bridging
the digital divide, the eco-
nomic divide and the language
divide with our technology
initiatives.Sunnyside is at
t. And as Mal-

15. Innovation Leadership
Office of Public InformationYOUR DISTRICT HERE

16. • Streetbanners
• Monitors in school
lobbies
• Video/Cable Ads
• Radio Ads
LocalMarketingcampaign

17. Keep Sunnyside students
attending Sunnyside Schools.
Mission: Increase and maintain student enrollment through a strategic marketing campaign that highlights Sunnyside’s strengths
Choose Sunnyside Campaign 2013
Morethan1,200familiesfrom
otherdistrictschoseSunnyside.
Whatdotheyknow?
CHOOSE
SUNNYSIDE Office of Public Information
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18. Online learning for anyone
anywhere anytime.
Choose Sunnyside Campaign 2013
•We will become more
innovative
•We will become more
competitive.
•We are taking learning to
anyone, anywhere,
anytime.
YOUR DISTRICT HERE Office of Public Information
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19. Celebrating the Transformation
Sunnyside
One-to-One
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20. Expansion of One-to-One Computing
5th Grade Digital Explorers - 2010/11
• 13 elementary schools
• all 5th grade students
9th Grade Digital Honors - 2010/11
• Honors Math, Science, Language Arts
6th Grade Digital Innovators - 2011/12
• 5 middle schools
• all 6th grade students
Los Amigos Technology Academy
2012-13 One-to-One grades 4 through 9
SUNNYSIDE Office of Public Information
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