1. @ M R S T E V E N H I L T O N # R I C S B U I L D I N G
S T E V E N H I L T O N C O N S U L T I N G
R I C S B U I L D I N G S U R V E Y I N G C O N F E R E N C E 2 0 1 6
P R A C T I C A L P R
2. C L I E N T S , P A S T A N D
P R E S E N T
# R I C S B U I L D I N G
3. S T R A T E G I C C O N T E X T ?
# R I C S B U I L D I N G
4. S T R A T E G I C C O N T E X T
# R I C S B U I L D I N G
PR needs to be part of your
marketing and BD strategy
Marketing and BD strategy should
align to your business plan
Business plan is designed to
achieve the firm’s objectives
6. M E D I A R E L A T I O N S
# R I C S B U I L D I N G
7. W H A T M A K E S A G O O D S T O R Y ?
# R I C S B U I L D I N G
8. F I V E T I P S F O R G E T T I N G
C O V E R A G E
# R I C S B U I L D I N G
Is your story REALLY newsworthy?
Are you pitching to the right outlet? Right person?
Do you know how to pitch?
Have you tried to build relationships?
Is your timing right?
9. G R E A T P R I S G R E A T !
# R I C S B U I L D I N G
10. – U N K N O W N
“If you don’t tell your story, someone else will.”
# R I C S B U I L D I N G
11. T E L L M E M O R E @ S T E V E N H I L T O N C O N S U L T I N G . C O . U
K
@ M R S T E V E N H I L T O N
# R I C S B U I L D I N G
