An introduction to Schematiq & what we can do for your business.

1. THE STRATEGIC WEB
P 1300 949 961
E info@schematiq.com.au
W schematiq.com.au
schematiq

2. 1
Introduction

3. Your online presence
is no longer just a
website.

4. Your social media
presence is more than
Facebook Twitter.

5. Your search engine
rank is more than
SEO SEM.

6. An effective online
presence requires an
all of web strategy.

7. It should:
• incorporate your website as the “hub”.
• engage your community /or customers
• incorporate a plan for social media
• plan for rapid change
• provide maximum value and return for
your business
• align with your overall business goals
objectives

8. Have you considered
the impact to your
business?

9. The web and Social
Media, are changing
the way we do
business.

10. Potential Impacts
(you may not have considered)
• Marketing Promotional/PR
• Technology/IT
• Organisational
• Operational
• Financial
• Legal
• Ethical
• Political
• Psychological

11. What do you do now?
(Example of how your presence may currently be managed)
Web Design – Agency, Freelancer
Website Management – IT, Marketing
Search Engines – SEO/SEM Company
Content Production – PR or in-house
Social Media – PR, Marketing or in-house
Policies Procedures – HR, Legal, Executive
Technology – IT Department or consultant/vendor
Intranet – IT or Agency
Strategic Planning – Executive or Consultant (or no strategy!)

12. What do you do now?
(Example of how your presence may currently be managed)
Web Design – Agency, Freelancer
Website Management – IT, Marketing
Q: How often do
Search Engines – SEO/SEM Company
all of these people
Content Production – PR or in-house
talk to each other?
Social Media – PR, Marketing or in-house
Policies Procedures – HR, Legal, Executive
Technology – IT Department or consultant/vendor
Intranet – IT or Agency
Strategic Planning – Executive or Consultant (or no strategy!)

13. FIRST
You need a plan.
the “What”
Before thinking about
– ask yourself… “Why?”

14. THEN
You need to
implement the plan.
We provide well managed, strategically aligned web
services consulting.

15. THEN
You need to continually
review adapt.

16. What is Social Media?
Where Technology
People meet to:
• have a discussion
• share information
• sell
• make friends network
• create content, self-expression
• entertain, or to be entertained

17. What is Social Media?
• blogs
– eg Blogger, Wordpress, Livejournal
• microblogging
– eg Twitter, Tumblr
• social networking
– eg Facebook, MySpace, LinkedIn, Google +
• video
– eg YouTube, Vimeo
• location-based “check-in” services
– eg Foursquare, Miso, Facebook Places

18. The Big 6 in Social Media
Twitter
Over 500 million active registered users
•
• Australia accounts for 3% of worldwide Twitter Traffic
• equates to top rating television show ie AFL Grand Final.
• Conversation-based. Heavy emphasis on interaction.
Facebook
• 10 million Australians are on Facebook, 50% log on
every day.
• Rapidly changing, highest engagement.
• Ability to target specific demographic groups with
Advertising

19. The Big 6 in Social Media
LinkedIn
2.2 million Australian LinkedIn users
•
• business networking focus, with a “virtual CV”
• Connect in a professional setting outside of “social” media
• Company profiles discussion groups
Google+ YouTube
• Prioritised by Google Search
• Important to not look at any Google tool in isolation.
• Every Google tool (eg Places, YouTube, G+ Paid Advertising) are
integrated into search.

20. The Big 6 in Social Media
Pinterest
Fastest growing social network in 2012
•
• “Visual” sharing platform – photos, videos
• 70% women, average household income $100k pa+
• Highest referral source for online retailers
Instagram
• Photo sharing app that syndicates to other
networks, plus in-house interactions
• Over 40 million users, recently acquired by
Facebook for $1bn

21. Notable Mentions
• MySpace - music entertainment
• Foursquare - location-based ‘check-ins’
• Miso - check-in reviews of movies TV shows
• Spotify - streaming music, potential ‘iTunes killer’
• Reddit - sharing of blogs articles
• Digg - sharing of blogs articles

22. There are thousands of
social networks.
If there is a niche, there is a community
for it.

23. For the best results, you
have to choose the
right platforms, to
reach the right people.

24. Every network requires
a different approach to
be successful.

25. Success on one
platform does not
guarantee success on
others.

26. So, which platform(s)?
• You should prioritise.
• You should be willing to adapt.
• You should understand each platform
their differences.

27. Schematiq will work with you
to determine the best
approach, across your entire
online presence, for the
unique needs of your business.

28. 2
The Schematiq
Approach

29. WE NEED TO HAVE
CLEAR GOALS
Schematiq always starts with “Why?”

30. We focus on your business.
• Answer 6 key questions first – starting with:
“Why?”
• Provide recommendations, aligned with your
business goals objectives
• Implement the agreed solutions
• Support Review
We keep you focused maximise value for
your investment.

31. How do we achieve this?
• Effective Project Management
• In-depth knowledge insight
• Inclusive collaborative process that
considers every aspect of your business
• Innovative creative thinking
• An experienced creative team who “get it”
• Always focused on Quality Value.

32. Schematiq will guide you
through that process.

33. 1 - WHY?
• Why do you want to do this?
• Why should your organisation consider an
approach or platform?
• Why should you not?

34. 2 - WHO?
• Who benefits?
• Who makes decisions?
• Who are the stakeholders?
• Who will be using the new technology
and what are their issues / barriers /
incentives?

35. 3 - WHERE?
• Where are we currently?
• Where do we want to be?
• Where are our competitors?
• Where are our customers?
• Where can we get maximum value?

36. 4 - HOW?
• How can we best achieve the “why”? Is
a new technology the right answer?
• How do we fund it?
• How do we structure the organisation?
• How do we manage the transition?

37. 5 - WHEN?
• When will it be implemented?
• When will we consider new technologies?
• When will we review?
• When will we know it is successful?

38. 6 - WHAT?
• What solutions, platforms tools will we
implement?
• What resources do we need?
• What systems, policies procedures need to
be put in place?
• What else needs to be done?
NB: Technology may not be the best answer!

39. Schematiq’s Services
• Web Design Development
• Social Media (including day to day management)
• Internal Collaboration Communications tools eg “a Corporate Facebook”
• Mobile technologies
• High quality content creation
• Solutions Consulting
• Project Management
• Search Engine Optimisation Marketing
• User Experience Consulting
• Policy Procedures
• Training
• Change Management
• Research Development

40. Schematiq are about delivering
outcomes.
• Emphasis on value for your business.
• Always in alignment with your business goals.
• Think beyond the technology.
• Transparency in process pricing
• Industry Best Practice Ethics.
• Coordinated, structured strategic approach to
every project, regardless of size budget.

41. BACKED BY INNOVATION
QUALITY RESEARCH
Schematiq helps you understand your business, using
the latest research, innovative tools psychological
profiling.

42. Cutting edge tools
Schematiq has Strategic Partnerships with leading
innovators, researchers academics in:
• Futures foresighting technologies
• Methodology business systems design
• Engagement listening platforms
• Strategy toolkits strategic planning software
• Innovative content delivery
• Social Psychology research

43. WE HELP YOU TO UNDERSTAND
YOUR AUDIENCE
We perform a market competitor analysis as part of
the process and identify areas of opportunity for you.

44. PERSONA
DEVELOPMENT
Based on Psychological Profiling principles, we give your
customers a face so you know how where to talk to
them.

45. WHAT IS
SUCCESS?
If we do not know where we want to be, how do we
know when we get there?
We will help you to define your Future State what
success looks like.

46. WHAT ARE THE
CONSTRAINTS
LIMITATIONS?
We consider other factors beyond the technology
tools to help inform our recommendations.

47. IS YOUR
ORGANISATION
READY?
Schematiq will help you structure support your
organisation in line with the proposed solution.

48. REPORTING
REVIEW
What are your reporting requirements? How will it be
measured? What tools do you need?
How will we know when we need to change our approach?

49. A CLEAR COMPREHENSIVE
ROADMAP
We provide you with a clear, informed and actionable Strategy
and Action Plan. We will help you to prioritise the solutions
for maximum return on your investment.

50. We then go where we are
needed.
The Schematiq team can:
• Provide digital/web agency solutions
• Coordinate projects liaise with existing
providers
• Implement one-off campaigns small
projects
• Fill resource gaps in existing projects

51. 3
How can we
Help?

52. Web Design Development
• Content Management Systems
• Web Design Development
• Information Architecture
• E-Commerce
• Accessibility User Experience
• Hosting Domain Registration

53. Social Media Consulting
• Strategy formulation
• Listening Engagement Tools
• Content Production (eg blogs, videos)
• Viral Campaigns Guerilla Marketing
• Lead Generation Social CRM
• Training Workshops

54. Managed Social Media
• Day to Day Management of Social
Media accounts
• Content curation sharing
• Original content creation
• Front-line conversation escalation
• Lead generation

55. Mobile Applications
• Mobile friendly websites
• iPhone/Android Application
Development
• App Store Process management
• Hardware rollout, sales setup

56. Internal Collaboration
Communication
• Enterprise Social Networks
• ‘Cloud’ based business applications eg
Google Apps, Sharepoint, SAP
• Intranet Development
• BYO Technology consulting eg iPad Mobile

57. Content Creation
• ‘Viral’ Content Strategy
• Blog Posts Articles
• Video Production eg YouTube Screencasts
• Professional Photography
• Sourcing high profile content contributors
eg celebrities, comedy writers, actors

58. Solutions Consulting
• Business Needs Analysis
• Online Solutions Architecture
• Tool selection
• Vendor Relationship Management
• Planning, Scoping Costing

59. Project Management
• Project Scope Specifications
• Leadership Management of Project
Teams
• Implementation
• Resource Planning Management
• ‘Rescue’ of stalled or inefficient
projects

60. Search Engines
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Pay-Per-Click Advertising Campaigns
• Google Exposure across network
• Display Advertising

61. User Experience
• Interface Design
• Information Architecture
• Usability
• Accessibility standards compliance
• User behaviour psychology
• User Testing Surveys
• Research

62. Policy Development
• Policy Review Analysis
• Policy Development (eg Social Media)
• Procedures
• Crisis Response

63. Training
• eLearning
• Learning Management Systems
• Facilitation Workshops
• Speaking Engagements
Presentations
• Training materials, eg user manuals

64. Change Management
• Communication Planning
• Coaching Training
• Support Resistance Planning
• Feedback Analysis Review

65. 4
Who are we?

66. Martin Frinking
MANAGING DIRECTOR
• Highly accomplished, credentialed well regarded Senior
IT Manager Project Manager
• Over 15 years experience in managing large scale
complex implementations
• Rocket Scientist (we aren’t kidding!)
• Amazing ‘details’ person ‘left’ side of the Schematiq brain
• Loves Spreadsheets.
• Occasional boss
• Keeps Téa in line (or likes to think so)

67. Téa Smith
STRATEGY DIRECTOR
• Experienced accomplished web designer, developer
project manager
• Social Media strategist digital citizen extraordinaire
• Politics Public Policy graduate trainee Psychologist
• Human Behaviour, Neuroscience Social Psychology
geek
• Learning to love Spreadsheets (but prefers guitar)
• The ‘right’ side of the Schematiq brain (and the real
boss)
• Makes Martin laugh (politely)

68. 4
What next?

69. It starts with a discussion.
• If you are thinking about any aspect of your online
presence, get in touch.
• We will meet with you to discuss how you can make it
work for you.
• If you are interested, we will write you a detailed
proposal quote.
• There is no obligation to proceed.

70. P 1300 949 961
E info@schematiq.com.au
W schematiq.com.au
schematiq