This document contains an agenda for a presentation on recent developments in social media. The presentation will cover topics like group buying on sites like Groupon, Google's entrance into group buying with Google Offers, how Facebook is using deals and check-ins to engage customers, trends in mobile internet and social media usage in Indonesia and among teens, the impact of unrest in Egypt on the Chinese microblogging site Weibo, and the IPO of the Chinese social network Renren. The document provides contact information for an email list and archives of past presentations.

1. Starting Shortly… Past presentations: www.asiadigitalmap.com/training Password: socialat Internal Training Only – Not For Clients

2. Social Media In the News

3. Questions and Comments #Ogilvy @thomascrampton or

4. Speakers @ThomasCrampton APAC Director Ogilvy @JohnStauffer Regional Director, Hong Kong Ogilvy

5. Social Media Updates Email List 96 people 14 Markets To join email: thomas.crampton@ogilvy.com

6. AGENDA Group Buying Facebook Deals Google’s Social Search Weibo and Egypt …and other social media news

7. Group Buying A 100 million dollar industry Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year. Groupon banner ads are proliferating on the web Google will launch Google Offers, a group buying service that will compete directly with Groupon and Living Social.

8. Google’s Social Search One step forward in social shopping Google delivers relevant content based on the user’s social network through tweets and blogposts Source: IT Toolbox

9. Facebook Deals One step forward in social shopping See who’s checked in nearby And tell your friends where you are and who you’re with Generating a story in their News Feed

11. Generate buzz among friends online

12. Build loyaltyReward customers when they check-in on Facebook

13. Indonesia’s mobile phone market A surge in young Indonesian mobile users The Indonesian demographic with the highest penetration of mobile users is between the age of 15-19

14. Social Media and Teens A very different style of usage Teenagers do not yet possess the “weak ties” that fuel the growth of communities in a platform such as Twitter.

15. Weibo and Egypt Unrest in Arab world affects microblog The service may face constraints beyond censorship if the unrest carries on in the Arab world

16. SinaWeibo and China Unicom Launch of voice posting service Users are allowed to record a voice message one minute in length that is posted on the user’s microblog account

17. Xinhua News Agency and China Mobile Launch of panguso.com to compete against China’s mobile search engines China’s mobile Internet search market has yet to produce a clear dominant winner

18. Renren Goes Public Social Media is too risky The IPO proceeds will be used to promote and develop Renrentechology and products

19. Any Questions? Archive of all presentations: www.asiadigitalmap.com/training Password: socialat Sign up for the social media email list: thomas.crampton@ogilvy.com