Since I joined RRE Ventures last fall, I’ve spent time researching mobile on-demand services (ODMS) that we are able to access with a push of a button. My friend Semil Shah defines ODMS as “apps that aggregate consumer demand on mobile devices, but fulfill that demand through offline services.” I’ll take it one step further: ODMS deliver a “closed loop” experience by collapsing the value chain including discovery, order, payment, fulfillment (offline but within owned network) and confirmation. In the pre-mobile era we had to search yellow pages (or google), find a provider, call or email that provider, wait to connect with someone, schedule a convenient time, hope the provider arrives on time, and then pay with a credit card or cash. Thankfully, a new array of mobile services removes all of that friction we were used to experiencing. Welcome to the uberification of our service economy.

1. Everything On Demand
Steve Schlafman, Principal

2. The US Service Based Economy
$1.2 trillion of GDP
Source: US Bureau of Labor Statistics (2010)
Made with love in NYC by @schlaf and RRE Ventures

3. The Largest Driver of Employment
115 million service
workers
Source: US Bureau of Labor Statistics (2010)
Made with love in NYC by @schlaf and RRE Ventures

4. Buying Milk Has Come Full Circle
Yesterday Today
Groceries in under an hour
Made with love in NYC by @schlaf and RRE Ventures

5. On-Demand Mobile Services
Applications that aggregate demand on mobile
devices but fulfill that demand through offline
services.
Made with love in NYC by @schlaf and RRE Ventures

6. Collapsing The Value Chain
Yesterday
Today
Made with love in NYC by @schlaf and RRE Ventures

7. The Perfect Storm
Smartphones High Unemployment Busy Homes LTE / 4G Everywhere
Made with love in NYC by @schlaf and RRE Ventures

8. Societal Benefits
Local Jobs More Time Income from Property Taxes
Made with love in NYC by @schlaf and RRE Ventures

9. Categories Impacted
Moving & Storage Transportation Home Services Office Space Health & Beauty
Food & Dining Care Services Delivery Events Travel
Made with love in NYC by @schlaf and RRE Ventures

10. The On Demand Landscape
Transportation Health & BeautyDining + Drinks
Delivery & Logistics
Food & BeverageHome Services
Travel / Hospitality
Events
Source: RRE Ventures (2014)

11. VC Funding Since 2009
70+ companies
$1.75 Billion
Source: RRE Ventures (2014), Mattermark, CB Insights, Crunchbase
*Excludes: Seamless, OpenTable, Eventbrite, Zipcar Made with love in NYC by @schlaf and RRE Ventures

12. RRE Companies
Veterinarians on demand
Made with love in NYC by @schlaf and RRE Ventures

13. RRE Companies
Food ordering apps for multi-unit
businesses
Made with love in NYC by @schlaf and RRE Ventures

14. Services We Admire
Peace and quiet on demand
Made with love in NYC by @schlaf and RRE Ventures

15. Services We Admire
Made with love in NYC by @schlaf and RRE Ventures
Car service and repair on demand

16. Services We Admire
Home services on demand
Made with love in NYC by @schlaf and RRE Ventures

17. Services We Admire
Package delivery on demand
Made with love in NYC by @schlaf and RRE Ventures

18. Services We Admire
Local, fresh meals on demand
Made with love in NYC by @schlaf and RRE Ventures

19. Services We Admire
Move services on demand
Made with love in NYC by @schlaf and RRE Ventures

20. Challenges
Regulation Low Barriers Moving Atoms Regional
Made with love in NYC by @schlaf and RRE Ventures

21. The Future
Business Services Health Services Real Estate Ecosystem Partners
Made with love in NYC by @schlaf and RRE Ventures

22. A Final Thought
“Uber is efficiency with elegance on top.
That’s why I buy an iPhone instead of an
average cell phone, why I go to a nice
restaurant and pay a little bit more. It’s for
the experience.”
-Travis Kalanick, Co-founder / CEO of Uber
Made with love in NYC by @schlaf and RRE Ventures

23. Thank You
Steve Schlafman, Principal