Presentation from Seattle Interactive Conference 2013, October 2013.
The social landscape is getting more diverse with more channels to build your presence, and more brands jumping in the game. For marketers, knowing which networks warrant investment is no small feat. This is data geek's perspective on how leading brands are using social media across 8 major social channels. Using hard data to highlight trends and benchmarks for each social network as well as the commonalities or differences relevant for marketers.
1. #sicDataGeek
A Data Geek's Guide to Marketing on Facebook,
Twitter, Instagram, Tumblr, LinkedIn, Google+,
YouTube, and Pinterest
Adam Schoenfeld
CEO, Simply Measured
@schoeny
sic:// 2013
As there are more channels…. More ways to use those channels … and becoming more important.
Initially Mighty Wings was being pushed on Facebook and Twitter through paid ads under the #MightyWings. The Mighty Wings campaign builds off of the TV ads starring Joe Flacco and Colin Kaepernick, quarterbacks from the Super Bowl XLVII game. The ad has 8 other short 30 second spots interviewing potential suspects for “Who stole the Mighty Wings?”The McDonald’s Twitter has changed to one of the suspects, The Groundskeeper, who interacts on Twitter with other linked Twitter accounts of other suspects from the TV spots. The two star quarterbacks have also been tweeting about the Mighty Wings. The campaign is extremely successful. The characters in the videos are talking to one another on different social media sites. The cheerleader on Facebook, Groundskeeper on Twitter, etc. The “Who Has the Mighty Wings?” campaign is similar to another famous food ad, “Where’s the beef?” which was used by Wendy’s in the 1980s.
NEW Starbucks program….. Tweet a Coffee. Can buy your friend a cup of coffee via Twitter once you register.Deeply integrating social media with their business. Making it easier to buy their product via social.
Same story.As an Amex cardholder you get benefits from engaging in Social. Redeem offers via Tweeting hashtags.Drives more usage of the card and ideally more people wanting to be Amex members.
Facebook hashtags instantly took hold with top brandsThis is something we see time and time again… leaders capitalize on the new features and opportunities.You can’t be first on Facebook anymore… but you can be first with the new features and find creative ways to leverage for your brand.
Lululemon … Instagram video…Same story… we saw leaders flock to IG Video and Vine. Now of course measuring this over-time is key to see if it drives results, but that’s the point of experimental… being nimble each to jump on the trends and then decide how to bring into that consistency.