Progettto elaborato dal gruppo Food durante l'esperienza lo stage a School Raising sui temi del service design e dell'autoimprenditorialità

1. THE ART OF EATING WELL
#colourfood

2. PERSONAS:
Name: Anna
Occupation: Housewife, mother
Needs: to know the origin of
the product and their healthy
properties
Aims: to guarantee welfare
to her children and
educate them to an
healthy food

3. How might we…
… help Anna TO keep a
healthy diet without
renouncing to her beloved
street food?

4. Our Idea
An event that promotes an healthy life style
through local products, exhibitions and
performances
Goals:
● raise awarenes about
local producer
● promote envirOnmental
sustainiblity
● join street food culture
and healthy food
● to entertain people

5. How does it work?
1. Discovery: 2. Information: 3. Decision:
4. Feeling: 5. Sharing: 6. Feedback:

6. Benchmark
LIBANDO:
Yearly-Gastronomic stand that promotes street
food and revalues all kind of Italian traditions
it offers reading and children plays
regaining strength to the town

7. we join street food
culture and healthy food
shopkeeper CONSUMERS
● entertainment
● bio and km 0 food
knowledge
● advertisement
● more customers
Why us?

8. BOOTHS
SHOPKEEPER
CONSUMERS
- FAMILIES
- YOUNG PEOPLE- ELDERS
- WORKERS
SHOPKEEPER
- CHOICE OF
PLACE IF YOU
CALL US AS
FIRST
CONSUMERS
- FREE BREAKFAST FOR
WHO COME BY BIKE
- WEEKLY OLINE
COMMUNICATION
- MEMBERSHIP CARD
- PLACE
- PHONE
- FACEBOOK
MEMBERSHIP
CARD
PAY
ENTERTAINEMENTBOOTHS RENT
CONSUMERS
- MORE CUSTOMERS
- ADVERTISING
PRODUCTS
- ENTERTAINMENT
- PLACE
- BIO AND KM 0
FOOD KNOWLEDGE
- ENTERTAINMENT
- ADVERTISEMENT
- INFORMATION
- ENTERTAINMENT
STRUCTURES
- STANDS
STRUCTURES
- PUBLIC SPACE
LICENCE
TOWN HALL
ENTERTAINMENT
AGENCY
- EXPERT CHEF
- BAND
- STRUCTURES
- PUBLIC SPACE
ENTERTAINMENT AND
ORGANISATION- ADVERTISMENTMATERIALS FOR
FLYERS AND CARD
SHOPKEEPER

9. Crowdfunding
goals
1000€ within 45 days minimum 40 backer

10. Street food: toward healthy nutrition
STRATEGY:
to make a video, advertise the products etc.
organise flashmob for the event
REWARDS:
5€ a photo of team who send you a kiss
10€ a biscuit pack of a local firm
20€ an handmade beer

11. Our team
Benedetta Fuiano, 20
years old, she
studies foreign
languages; she is a
scout master.
Francesca Giannetta, 19
years old, she studies
business and marketing;
she plays piano.
Michela Urbano, 19
years old, she
studies tourism;
she loves foreign
languages and
read.
Marina Capobianco,
19 years old, she is
studing for being
hairdresser; she
loves hair style.