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Online Visibility and Blogging Overview for Designers
- 1. Online Visibility and Blogging Daniel Schutzmith
- 2. Who Am I?
- 9. What is Online Visibility? The way that a person or entity is perceived via the internet.
- 11. Cons of Online Visibility No Filter
- 12. Cons of Online Visibility Increased Exposure
- 13. Cons of Online Visibility Mistakes are Magnified
- 14. Cons of Online Visibility Constantly Evolving
- 15. Cons of Online Visibility Pandora’s Box
- 17. Pros of Online Visibility Supports Marketing Efforts
- 18. Pros of Online Visibility Increases Market Share
- 19. Pros of Online Visibility Attracts Talent
- 20. Pros of Online Visibility Connects with Customers
- 21. Pros of Online Visibility Builds Relationships
- 22. Pros of Online Visibility Overall, Generates New Business
- 24. Building a Personality 1. Define
- 25. Building a Personality 1. Define 2. Design
- 26. Building a Personality 1. Define 2. Design 3. Develop
- 27. Building a Personality 1. Define 2. Design 3. Develop 4. Deploy
- 28. Building a Personality Worksheet: Building a Personality
- 30. Implementing the Personality Blog
- 31. Implementing the Personality Blog
- 32. Implementing the Personality Social Network Profiles
- 33. Implementing the Personality Social Network Profiles
- 34. Implementing the Personality Social Network Profiles
- 35. Implementing the Personality Email
- 36. Email
- 37. Implementing the Personality Forums
- 38. Implementing the Personality Forums
- 39. Implementing the Personality E-zine
- 40. Implementing the Personality E-zine
- 41. Implementing the Personality Personal Sites
- 42. Implementing the Personality Personal Sites
- 43. Implementing the Personality Comments
- 44. Implementing the Personality Comments
- 45. Implementing the Personality Twitter
- 46. Implementing the Personality Twitter
- 48. Using an Evangelist Why Use One? • Provides a real, tangible personality to your customers. • Connects with customers on an a basic human level. • Organizes and reinforces the company personality
- 49. Using an Evangelist Things to Look for: • Extroverted Personality • Passion for your Company • Understands your Customers • Excellent Communicator • Calm Under Pressure • Willing to Adapt / Improvise
- 50. Using an Evangelist Where Do You Find One? • Star Employee • Fan of Your Company • Executive Team
- 51. Using an Evangelist Famous Evangelists: • Guy Kawasaki • Steve Jobs • Steve Balmer • Bono • Al Gore
- 52. Using an Evangelist The One Key Ingredient...
- 53. Using an Evangelist Passion!
- 55. Types of Blog Posts Instructional
- 56. Types of Blog Posts Interview
- 57. Types of Blog Posts List
- 58. Types of Blog Posts Review
- 59. Types of Blog Posts Case Study
- 60. Types of Blog Posts Links List
- 61. Types of Blog Posts Inspirational
- 62. Types of Blog Posts Prediction
- 63. Types of Blog Posts Problem & Solution
- 64. Types of Blog Posts Rant
- 65. Types of Blog Posts LINK: 20 Types of Blog Posts
- 66. Effective Blog Writing
- 67. Effective Blog Writing Provide Useful Content
- 68. Effective Blog Writing Remove the Bullshit
- 69. Effective Blog Writing No Sales Speak
- 70. Effective Blog Writing Stay Consistent
- 71. Effective Blog Writing Make it Easy to Link
- 73. Keeping Followers & Credibility Update Consistently
- 74. Keeping Followers & Credibility Quality Content
- 75. Keeping Followers & Credibility Remaining Humble
- 76. Keeping Followers & Credibility Be Truthful
- 77. Keeping Followers & Credibility Own Up & Admit Mistakes
- 78. Keeping Followers & Credibility Correct Mistakes
- 79. Keeping Followers & Credibility Don’t Censor
- 80. Keeping Followers & Credibility Listen
- 81. Keeping Followers & Credibility Implement and Compliment Feedback
- 84. Handling Criticism 1. Evaluate 2. Address
- 85. Handling Criticism 1. Evaluate 2. Address 3. Correct
- 86. Handling Criticism 1. Evaluate 2. Address 3. Correct 4. Follow Up
- 87. Handling Criticism EvAd CoFo
- 88. Handling Criticism What Not to Do:
- 89. Handling Criticism What Not to Do: • Hide
- 90. Handling Criticism What Not to Do: • Hide • Attack
- 91. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize
- 92. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize • Sue
- 93. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize • Sue • Slander
- 94. Handling Criticism Example: Coke Explosion
- 97. Tips for Overall Success Stick with It!
- 98. Tips for Overall Success It takes hard work
- 99. Tips for Overall Success Focus on the Message
- 100. Tips for Overall Success Encourage Participation
- 101. Tips for Overall Success Be Serious About Not Being Too Serious
- 102. Tips for Overall Success Have Fun