1. ATR Consulting Limited
Stakeholder Mapping & Communication Policy
Tahir Rafiq
Dec 2009
Applying automotive best practice in the Banking Industry.....
Author : Tahir Rafiq
Project Start Date:
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2. Stakeholder Management Theory
The objective is to bring
Attitude Sleeping Giant Champion Stakeholders to supportive
positions
The stakeholders
management acts primarily
on Attitude.
Time bomb Saboteur
and may act on Interest.
Power
Interest
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3. Stakeholder Management Theory
The objective is to bring
Attitude Sleeping Giant Champion Stakeholders to supportive
positions
The stakeholders
Acquaintance Friend
management acts primarily
on Attitude.
Time bomb Saboteur
and may act on Interest.
Trip Wire Irritant
Power
Interest
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4. Stakeholder Management Theory
The objective is to bring
Attitude Sleeping Giant Champion Stakeholders to supportive
positions
The stakeholders
Acquaintance Friend
management acts primarily
on Attitude.
and may act on Interest.
Power
Interest
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5. Stakeholder Management Theory
The objective is to bring
Attitude Champion Stakeholders to supportive
positions
The stakeholders
Friend
management acts primarily
on Attitude.
and may act on Interest.
Power
Interest
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6. Stakeholder Identification
Use this template to assess each Stakeholder
Stakeholder Their role in Procurement Level of Interest Level of Power Current Desired behaviour
Activity H/M/L H/M/L Behaviour
What we need to know about stakeholders:
 What financial or emotional interest do they have in the project or its outcome?
 Is it positive or negative ?
 What motivates them most of all?
 What information do they want from you?
 What is the best way of communicating with them?
 What is their current opinion of your work? Is it based on accurate information?
 Who else might be influenced by their opinions and…
 Do these people become stakeholders in their own right?
 If they are not likely to be positive what would win them round?
 If you can’t win them round, how will you manage their opposition?
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7. Planning Communication
High power, less
interested people High power, interested
do enough to keep people
them satisfied , but not are those we must fully
so much that they engage and make the
become turned off. greatest effort to satisfy.
Keep Satisfied Fully Engage
Power
Minimal Effort Keep Informed
Low power, less
interested people
monitor them but avoid
boring them with
excessive
communication
Interest
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8. Planning Communication
What type of communication will How often?
What do you need from them?
be most effective?
Stakeholder Key objectives and Persuading Method of Frequency Procurement
Name Concerns Arguments communication Lead
What issues or situations
might get in the way What are the best ways to
overcome resistance / gain Who is the most appropriate
support? or best equipped individual
in the team to handle this
stakeholder?
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9. End of presentation
Tahir Rafiq
Feedback would be greatly received and appreciated
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