2. Oakley Community,
We maintain the same innovative approach to improving the communities in which we work and play
as we do in our business endeavors. We aim to channel our passion for sports and innovation
to help those in the greatest need. We do this on a local, national and global level through employee
volunteerism, product donation, our partnership with OneSight, and product collaborations with select
charitable organizations.
As we reflect on the last year of improving the communities in which we work and
play, we realize that we didn’t do it alone. We couldn’t have done any of it without
all of you—our employees, charitable partners, vendors and athletes out on the
front lines, passionately impacting the world around you for the better.
Thank you for your dedication and innovative approach to solving the
problems in the world around you. Thanks for using your passion and
expertise in the sport and optical industries to improve the lives of others.
We invite you to join us as we tell stories of the past year. Let this serve as our
“thank you” and an invitation to join us in our continuing adventure. Enjoy our 1st
Annual Charitable Impact Report!
- The Oakley Community Outreach Crew

4. Holiday Food & Toy Drives
Approximately 13% of children ages 1-17 are living in poverty in Orange County, CA*. This holiday
season, employees rallied together to help those in need within our community with a food
and toy collection drive. We collected 1,351 canned food items and 752 toys that were donated to
the Orangewood Children’s Foundation, Toys for Tots and Second Harvest Food Bank.
* [Economic Well-Being, The 14th Annual Report on the Conditions of Children in Orange County 2008]

5. Big Brothers Big Sisters of Orange County
We joined Panda Express, Jack-in-the-Box and Wahoo’s in sponsorship of the 2nd Annual Doorways
mentor recruitment event at Knott’s Berry Farm and participating restaurants. In the aim of recruiting new
mentors, Big Brothers Big Sisters paired 75 children on their waitlist with Orange County business leaders
for a day of fun. Thanks to our employee volunteers, the event was a great success! There are still more
than 200 children waiting for a mentor. For more information, visit: www.bigbrooc.org

6. TACA Picnic
Twenty Oakley employees spent a Sunday in June as volunteers for Talk About Curing Autism’s Annual
Picnic. They served food, registered families, supervised rides, assisted with the festivities and
clean-up when all 1,500 family members had finished the fun-filled day! TACA provides resources and
support to families affected by autism. For more information, visit: www.tacanow.org

7. Snowball Express
End-of-Summer Picnic
Face-painting, Sheriff’s Hummers, balloon artists, dunk tanks and helicopters—the essentials of every child’s dream
day. Thanks to Snowball Express, all of this came true on Saturday, August 22 for 50 kids at William-Mason
Regional Park in Orange County. Twenty Oakley employees joined volunteers from American Airlines, the OC Sheriffs’
department and other organizations to provide an amped up day packed with food, fun and surprises. To top it off,
all of the Snowball Express children walked away with an Oakley pack stuffed with school supplies! They were stoked!
Snowball Express is a non-profit organization that provides hope and new memories to the children of U.S. fallen military
heroes. We have supported Snowball Express since its inception in 2006, and have helped to provide memories to more
than 2,000 children. For more information, visit: www.snowballexpress.org

9. Collaborations for a Cause
Lance Armstrong
Foundation
We are proud of our partnership with the Lance
Armstrong Foundation. In support of their mission
to unite people in the fight against cancer, we are
donating U.S. $20 from each product purchase in
the LIVESTRONG collection.
“We started as a small foundation focused on helping
testicular cancer survivors. With Oakley’s support, over
the years LIVESTRONG has expanded our services and our
reach. We’ve gone from helping a few hundred people our
first year to helping millions, and expanded our focus from
testicular cancer to all forms of cancer. And we’ve grown
in scope, from fighting this disease in the United States to
taking the fight around the world. Thank you, Oakley, for
your help in the fight against cancer.”
-Lance Armstrong Foundation
6 pieces in the Oakley LIVESTRONG collection
20 U.S. dollars donated from each sale
3.5 million U.S. dollars donated to
LAF as of November 2009

10. Collaborations for a Cause
Young Survival Coalition
As a proud partner of the Young Survival Coalition
(YSC), we are helping to support their mission of action,
advocacy and awareness by donating U.S. $20 from
each product purchase in the YSC collection.
“Oakley’s ongoing support of YSC means that we can
expand our staff and services even in the midst of
economic hardship. It means that young women will
have the tools they need to advocate for themselves
and the circle of support created by other young
survivors to inspire their fight against breast cancer”
- Young Survival Coalition
4 pieces in the Oakley YSC collection
Dangerous (2009)
20 U.S. dollars donated from each sale
627 thousand U.S. dollars donated to YSC
as of November 2009

11. Collaborations for a Cause
Augie’s Quest Signature Bob Burnquist Signature Stephen Murray Signature
Series HIJINXTM Series Recycled GASCANTM Series HIJINXTM
Oakley proudly supports Augie’s Being “green” is nothing new to Oakley created the Stephen Murray
Quest, the Muscular Dystrophy Bob. In a world where it is socially Hijinx™ to salute the courage of its
Association’s research initiative, and politically essential to be namesake BMX Dirt Jumper and
dedicated to winning the war cognizant of the environment, Bob three-time U.S. Gold Medalist who
against ALS. With every sale of the continues his lifelong quest to suffered what has been described
special edition Augie’s Quest HIJINXTM preserve it. In an effort to educate as the worst crash ever seen in
sunglass, we contribute U.S. $20 to others about environmental BMX history. We are proud to honor
Augie’s Quest. responsibility, a portion of the Stephen’s fighting spirit by helping
proceeds from the sunglass go to support his ongoing recovery efforts
the Action Sports Environmental with donations from the sales of this
Coalition, an organization co- sunglass. Oakley provides $20
founded by Bob in 2001. from each sale, half of which goes
to spinal cord research charities of
Stephen’s choice.

12. Product Donations
This was a record year for donations—we made enough donations of our premium products
to stretch the length of a football field approximately 322 times. As a result, we were able to
support more than 500 non-profit organizations nationwide.
“The foundation is dependent on supportive individuals such as “On behalf of everyone at Disabled Sports USA and the Hartford
you and your company to continue to expand our services.” Ski Spectacular, I would like to extend great thanks to you and the
- Action Sports Medicine Foundation Oakley organization for another generous donation!”
- Disabled Sports USA
“Thank you for helping us make our fundraiser a success!”
“On behalf of the FTR I want to thank you for your contributions and
- Special Olympics Miami Dade County
support of our year end event. Your contribution made the event that
much more of a hit and we want to extend our gratitude to you.”
“Thank you so much for your generous donation. Sunglasses
- Florida Trail Riders
always do really well in our silent auction so these should help us
greatly in reaching our fundraising goals. Thanks again.” “We really appreciate your support! Thank you very much!”
- Patagonia Foundation - Common Ground Outdoor Adventures

13. Athletes Giving Back
JP Auclair Becky LaValle Bob and Mike Bryan
Professional Skier 2008 Triathlete of the Year #1 Tennis Doubles Team in the World
JP Auclair digs a well in Kenya Becky LaValle with her mom at the Bob and Mike Bryan with Andre Agassi
alongside Kenyan natives on behalf inaugural Jenny’s Light 5K Charity at their 1st Annual Bryan Brothers
of Alpine Initiatives. JP started Run. Becky started Jenny’s Light Foundation Event. The Bryan Brothers
Alpine Initiatives with other ski with her family to improve and save Foundation exists to help at risk
industry professionals in order to lives by increasing awareness of children survive and thrive in Ventura
create and nurture sustainable perinatal mood disorders. County, Calif. and around the world.
environments and communities.

14. Athletes Giving Back
Grete Eliasen Ryan Sheckler Gretchen Bleiler
Professional Skier Professional Skateboarder Professional Snowboarder
Grete Eliasen at the Tween Summit Ryan Sheckler at the Ryan Sheckler Gretchen Bleiler filming a public
in Washington, D.C. sponsored by the 2nd Annual X Games Celebrity Skins service announcement for the Century
Women’s Sports Foundation. Grete Classic benefiting the Sheckler Council to encourage teens to live
volunteers with the Women’s Sports Foundation. The Sheckler Foundation healthy, active lifestyles and avoid
Foundation to help young girls pursue was created to enrich the lives of underage drinking.
their dreams and overcome obstacles. children, families and communities.

16. Waterman’s Weekend
Each summer, the Surf Industry Manufacturers Association (SIMA) brings together hundreds
of professional surfers and industry VIPs to raise money to protect our oceans here at home and
around the world. This year with their golf tournament and gala, SIMA raised more than $400,000 to
directly support 18 non-profit environmental organizations. We joined other surf industry companies
in sponsoring both the golf tournament and gala. For more information, visit: www.sima.com

17. Beyond Limits SurfAid International
Climb and Premiere Earthquake Relief
In May, we hosted the premiere of Beyond Limits, the inspirational In September and October, two huge earthquakes (7.6 & 6.8) hit the
account of Bonner Paddock’s climb of Mt. Kilimanjaro to raise Padang region of Indonesia, wreaking havoc in their own right and
awareness for Cerebral Palsy. All proceeds from the film will fund causing a tsunami that further devastated the region. We had the
39 schools over the next five years, from L.A. to Tanzania. The privilege of funding shelter kits, hygiene kits and other emergency
first school will be in Oakley’s backyard, as the OM Foundation supplies through a partnership with SurfAid International. SurfAid
will team up with the United Cerebral Palsy of Orange County exists to improve the health, well-being and self-reliance of people
to build the county’s first Early Learning Center to serve children living in isolated regions connected to us through surfing. They were
with and without disabilities. Continually seeking to challenge the in the region when the quakes hit and continue to provide aid to
limits of possibility, we are proud to support the OM Foundation more than 198,200* households in need of emergency shelter. For
as it pursues the mission to change the lives of children with more information, visit: www.surfaidinternational.org
disabilities. For more information or to purchase the “Beyond
Limits” DVD, visit www.Beyond-Limits.com * According to the National Disaster Management Agency

18. OneSight Partnership
Around the world, more than 250 million people suffer from poor vision simply because they don’t
have access to or can’t afford care. OneSight, a Luxottica Group Foundation, is a family of charitable
vision care programs dedicated to improving vision for all those in need through outreach, research
and education. Since 1986, OneSight has provided free vision care and eyewear to more than seven
million people in need around the world and has granted millions towards research and education.
While we are committed to making the latest advancements in eyewear technology, we also
recognize that vision care and eyewear are a basic necessity. Therefore, we have selected OneSight
as our global outreach partner. As a subsidiary of Luxottica, we have committed to supporting the
foundation through funding, eyewear recycling programs and employee volunteerism.
2009 Oakley OneSight Support
In support of OneSight we hosted a Regional Eye Care Clinic, sponsored 30 Oakley
employees on Global and Regional OneSight Clinics, donated ophthalmic frames for
Clinic use and launched an eyewear recycling program at our headquarters. You can
help too. For more information, visit: www.onesight.org

19. Oakley OneSight Team Members
In 2009, Oakley employees joined OneSight Team Members and licensed doctors to hand-deliver free
eye care and eyewear to thousands in need through organized optical clinics around the world.
Ali Monahan Alison Sadlier Amy Ezell Amy Miller Ashley Vadala
OneSight Mexico Clinic OneSight Mexico Clinic OneSight Thailand Clinic OneSight Chicago Clinic OneSight Ecuador Clinic
Cindy Miers Diana Pantoja Donna Mingee Emilyn Pathmajeyan Evan Burgher
OneSight Mexico Clinic OneSight Chile Clinic OneSight El Salvador Clinic OneSight Camp Pendleton Clinic OneSight Camp Pendleton Clinic
Gardner Wade Gilbert Dallaire Gracia Plasencia Jeremy Havlik Jonathan Thompson
OneSight Cleveland Clinic OneSight El Salvador Clinic OneSight Detroit Clinic OneSight India Clinic OneSight Camp Pendleton Clinic

20. Oakley OneSight Team Members
“I had the opportunity to work with a team of extraordinary, selfless individuals from all over the world. The people that we
helped broke my heart, and inspired me tremendously. This was an incredible opportunity that truly opened my eyes.”
-Reuben Hernandez, Oakley Employee
Juliana Williams Larry Butler Linda Rodriguez Merlita Helms Meybel Peña
OneSight Guatemala Clinic OneSight Hawaii Clinic OneSight South Africa Clinic OneSight Brazil Clinic OneSight Camp Pendleton Clinic
Nicole DeCosta Olivia Pollock Pamela Wheeler Peggy Kruezer Reuben Hernandez
OneSight Nicaragua Clinic OneSight Camp Pendleton Clinic OneSight Houston Clinic OneSight Reservation Clinic OneSight Ecuador Clinic
Sue Rees Suzi Hunter Sylvianne Chauveau Tim Lucarelli Ana Carol Souza
OneSight Honduras Clinic OneSight Camp Pendleton Clinic OneSight Mexico Clinic OneSight Camp Pendleton Clinic OneSight South Africa Clinic

21. Oakley Sponsored OneSight Clinic
In February 2009, we partnered with OneSight for the first Eye Care Clinic for military families
stationed at Camp Pendleton Marine Base. During the one week clinic, more than 50 Oakley
employee volunteers joined Luxottica optical professionals and provided free prescription
glasses to 700 children and spouses of military personnel. Recipients at the clinic chose from
thousands of Oakley styles for their new glasses!

22. Oakley was created for athletes who see the limits of possibility as just another challenge. We
are constantly redefining the standards of convention to turn good to great. We maintain the
same innovative approach to improving the communities in which we work and play. In each
project we undertake, we aim to channel our passion for excellence and innovation to help those
who defy their own limits.
For more information on Oakley’s ongoing community impact, email:
communityrelations@oakley.com