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Brent Leary, CRM Essentials LLC Social CRM: Not Your Father’s Customer Relationship Management
What Is Customer Relationship Management? ,[object Object]
Sales & Marketing Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Social” challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Social” challenges… to  The Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Expectations of the Social Customer ,[object Object],[object Object],[object Object],2008 Cone Business in Social Media Study
The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008 Technorati.com State of the Blogosphere
Source: Brian Solis The Social Customer - Tools
[object Object],Social CRM Basics … and  love   doing business with people they trust!”
[object Object],Social CRM Challenge ,[object Object],[object Object],[object Object]
Social CRM Example
Social CRM: Barack 2.0 – An Example
This… is the Social Customer
[object Object],[object Object],[object Object],Enter Social CRM Automating the  Conversation  Process
Social CRM: New Dimension to Traditional Focus Build quality business relationships  Analyze the effectiveness of relationship-building activities (blogging, twittering, email marketing, etc.), and  Create audacious content that grabs the attention of those you want to engage in conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automating Content Creation & Distribution
Automating Content Creation/Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis: The New Metric System WebAnalyticsDemystified.com 2008
Measuring Random Acts of  Web Socialism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feedburner
Tweetburner
The Audacity of CRM
 
Benefits of Social Media on Customer Relationship Management Avanade – June 2008
Pyramid of Customer Loyalty
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For More Show Info: www.BusinessTechnologyRadio.com

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