2. Our Brand Journey.....
Nepean is currently undergoing rebranding and
reorganisation to better reflect our strengths as a
large Australian engineering and manufacturing
enterprise able to participate fully in the mining
infrastructure growth taking place in Australia.

3. Why are we rebranding?
To take advantage of unprecedented growth & opportunity in
Mining, Infrastructure and Transport
To fully leverage the capability and knowledge to generate superior
returns
To offer our people the opportunity to be part of a larger and more
successful business
Most customers are not aware of our total potential offering
Our customers are global and not just local, especially in Mining
Employees, technology partners, banks, investors, suppliers did not
see Nepean as having an attractive plan or strategy

4. Why are we rebranding?
Nepean is in a privileged position with a well established footprint as a
significant Australian manufacturer and supplier to this sector.
The forecast growth in the Australian production of metals and minerals is
19% between FY10 & FY14, supporting a project pipeline of $320billion of
which $105 billion is already committed.
However, it’s not all mining! Capital expenditure on Australia’s civil
infrastructure has rapidly expanded over the last decade as a result of
strengthening commodities demand, a growing population and the
rebuilding of the nation’s capital stock. Annual capital expenditure on
Australian infrastructure has grown from $28bn in 2000 to $81bn in 2010
expected to increase to $132bn by 2014.

5. What’s involved ?
• It’s not just about the logo it’s about our actions, behaviours,
values and how we work together
• It will help shape our future
• Ultimately it will lead to creating greater value for all the
stakeholders
• It defines who we are and how we do business
• It will affect the way we do business
• Our transition starts today and you have a key role to play

6. Re-organisation & Rebranding
Nepean is now re-organised
into four divisions:
• Engineering & Innovation
• Mining
• Building & Infrastructure
• Transport

8. Divisions & Businesses
NEPEAN Mining NEPEAN Engineering & Innovation
• Conveyors • Machining
• Longwall • Fabrication
• Power & Electronics • Sheet Metal
• Gas Management • Tool Making
• Site Services • Design & Project Management
NEPEAN Transport NEPEAN Building & Infrastructure
• VIS Service Automation • Steel Structures
• Bliss-Fox , GSE • Galintel® Galvanised Steel Lintels
• Portable Light Towers • Weldlok® Grating, Handrail, Drainage
• Agrowplow® Soil Care • Mastermesh® Perforated & Expanded
• Hot Dip Galvanising

9. You will see our new brand everywhere
Recognition means opportunity
We must now protect, promote and look after our brand

10. To Win We Must Have;
Stronger Customer Focus
Superior Project Management
Better Business Integration (Systems, Behaviour, Frameworks)
Passionate People
Innovation “New Products & Services”
Automation “Technology Advantage”
Engineering Excellence
Strong Margins Funding Ongoing Reinvestment
Global Partnerships
Globally Competitive Manufacturing and Sourcing

11. What Will This Mean
Customers
Our customers achieve success by delivering quality products and services to meet
market needs. Nepean feeds business success by creating the most innovative and best
quality engineering solutions for customers.
Employees
Nepean employees are the key driver for our business success. Our people are
respected and nurtured as part of the Nepean community to create the best possible
work environment.
Communities
Local and national communities connected to Nepean are supported through the
ongoing commitment of management and staff to grow community outcomes.
Current and potential partners
Nepean is a relationship-based business. We create opportunities for our partners
through forward thinking, innovative products and services, and strategic connections.

12. Suppliers
Our suppliers benefit from our success. They have the opportunity to be a valued
part of the most innovative engineering supply chain in Australia.
Engineers & Specifiers
Nepean is a centre of design excellence and creativity for engineers and specifiers,
providing an opportunity to develop best of breed skills and knowledge.
Investors
Nepean stakeholders grow when we are successful. We are mutual contributors to
each others future potential.
Media
Our success is a valuable story for the media, helping to position the role of
innovation and engineering in driving business success in Australia. Our individual
stories are personable, creative engaging for the public. We are open and
transparent with our communications.

13. We belong to the corporate brand

14. What Will This Mean
• Our name changes from Nepean Group to Nepean
• We no longer use the word GROUP
• Our brand changes
• Our uniforms will change
• We will live by common aligned values and culture
• Our role starts today

15. How will we measure our success?
• Our customers choose us over our competitors
• Our people prefer to work with Nepean than competitors
• We achieve our financial growth & return objectives
• Customers experience superior outcomes and are successful as a result of
the NEPEAN relationship
• Our people and our customers see Nepean as an intrinsically safe place to
work
• We see evidence that our people are working together in accordance with
our values
• We are an innovation leader, and an exciting business to partner with

16. Creating a culture of success!
• We are proud of our heritage and history and we speak confidently as
one aligned team with one culture, “One message many voices”
• Innovation and engineering sit at the heart of our reason for being
with technical credibility, driven by individual ownership, performance
and accountability driving superior outcomes from our stream
specialist businesses
• We are innovators of new products and services, striving to deliver
lasting solutions of the highest quality, committed to continuous
learning and development
• Our people are loyal and proud, recognising and valuing our internal
and external relationships

17. Creating a culture of success!
•Our people are respectful of the needs and aspirations of our clients,
stakeholders, business partners and each other
• Each individual staff team member is dedicated to achieving the best
outcome for clients
• Our staff are open to each other’s suggestions and ideas, where people feel
free to challenge the status quo with clients
• We develop the talents and potential of our people
• We celebrate and reward the achievements of each individual team
member, the business overall and all those with whom we work

18. We Value!
People
• We value, respect and build trust with our employees, customers, suppliers and
stakeholders, by doing what we say we will do
• We empower, reward, appreciate and harness the diverse talents of our employees
which results in loyal, highly committed and passionate people
• Through strong and engaging leadership, we get superior results
• Honesty and integrity drive our behaviour
• Zero harm is our priority
• We place great value on personal and technical credibility
Customer
• In pursuit of business success for our customers, we are always flexible and
innovative in our approach, driven by global best practice. We listen where others tell
• Safe solutions for our customers are our priority
• Through trust we create lasting customer relationships

19. We Value!
Performance
• As stream specialists we deliver superior outcomes that create value for all stakeholders
• Exceptional execution is our core capability. We are consistent, agile, and have a “can do” approach
• Our relentless pursuit of excellence sets us apart
• We lead by example and hold ourselves accountable. We are dedicated, professional and passionate
• We reward and celebrate success
Engineering & Innovation
• We foster new ideas and innovative solutions
• We have a thirst for knowledge and for finding better ways of doing things, resulting in more insightful
thinking and smart ways of working together
• We are stream specialists, respected because we are technical experts
Sustainability
• We shape sustainable outcomes that align to the needs and aspirations of our people, customers,
partners, community and the natural environment
• We are committed to the overall lifecycle of the products and services we create that sit at the heart of
our business
• We are continually and actively engaged in creating sustainable and safe solutions for our clients and
ourselves

20. What we need you to remember
What’s different about Nepean?
Innovation
Specialisation
Dedication
How will we measure our success?
Our customers choose us over our competitors
Our people prefer to work with Nepean than competitors
We are a true innovation leader
We achieve our financial growth & return objectives
We Value?
People, Customers, Performance, Engineering & Innovation, Sustainability

21. What’s Your Role?
• It’s not just about the logo it’s about our actions, behaviours,
values and how we work together
• Participate with pride and help shape our future
• Be part of creating greater value for employees and customers
• Live our brand and take part in the journey and improve who
we are and the way we do business
• Our transition starts today and you have a key role to play
• Change all external branded documents

22. Thankyou for your involvement
Coming Soon – DVD about Nepean