Mobidia’s Mobile Metrics Shows a Migration of LTE Subscribers to Larger Volume-Limited Data Plans and More Usage of both LTE and Wi-Fi.

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New Research Provides Insight into LTE Usage by Smartphone
Users; Mobile Operators Continue to Benefit
Mobidia’s Mobile Metrics Shows a Migration of LTE Subscribers to Larger Volume-Limited
Data Plans and More Usage of both LTE and Wi-Fi
Vancouver, British Columbia – June 20, 2013 – (PR NEWSWIRE) — Mobidia
Technology, Inc., the leading provider of mobile analytics, in collaboration with Informa, a
leading analyst firm, today released new research, and the latest update, to their
white paper series, “Understanding Today’s Smartphone Users,” which offers new
insights into LTE usage from an extended analysis of the leading LTE markets of the U.S.,
Canada, Germany, Korea, Japan, and the United Kingdom.
Using a data set spanning 8 months from August 2012 to April 2013, and covering markets
that have more than 90 percent of the current LTE subscribers, the analysis indicates a
positive impact for the more than 100 mobile operators that have deployed LTE. LTE
subscribers are shown to be using more data and buying larger volume-limited data plans.
The data also reveals the reliance of Wi-Fi networks by smartphone subscribers, especially
those using heavy data-consuming applications such as video. This could represent both a
threat and opportunity for the mobile operators.
The analysis highlights the following trends:
 In all markets, LTE subscribers are buying more larger data plans from the mobile
operators. In Canada, for example, more than 21 percent of LTE subscribers are on 5-
10GB plans where only 14 percent of 3G subscribers are purchasing those plans.
 LTE subscribers are using less Wi-Fi than 3G subscribers. In April 2013, Wi-Fi
represented 67 percent of all data usage of LTE subscribers versus 72 percent of the
3G subscribers. Nevertheless, growth of Wi-Fi usage by all subscribers during this time
outpaced both 3G and LTE data usage growth.

2.  Wi-Fi continues to be a critical network for smartphone users. In aggregate across
these six markets, Wi-Fi data consumption represented more than 70 percent of total
data used on a smartphone and is growing faster than cellular usage.
 Apps that subscribers value while mobile, such as Google Maps, or that subscribers
want all the time and everywhere, such as Facebook, were used more by 4G
subscribers. However, data-hungry apps, such as music services, actually saw a drop
of usage over the cellular networks and an increase on Wi-Fi networks, indicating an
increase of the reliance on Wi-Fi and the growing sophistication of users.
Global, LTE and Wi-Fi as % of Total Data Use for LTE Android Users, Selected
Operators, April 2013
Source: Mobidia
“We are excited to make this set of LTE usage data and white paper available to the
industry,” said Chris Hill, vice president of marketing at Mobidia. “Our data sets are the most
comprehensive global view of LTE usage trends, generated by actual users, available today.
While our latest white paper provides a compelling set of insights, it represents only a
fraction of the data that is available for planning, benchmarking, and strategic decision
making.”
With a global set of data provided by millions of smartphone users, Mobidia is able to
provide the mobile industry ecosystem with detailed and unique insights into real subscriber
behavior surrounding data and application-specific usage on all the networks to which
smartphones and tablets connect, including mobile cellular (and LTE), roaming and Wi-Fi.

3. The data also includes both aggregate data amounts consumed by, and time spent in,
specific applications and services.
For more information about Mobidia’s mobile data, please visit Mobidia’s website, where you
will find detailed white papers available for download, or visit Mobidia’s Blog for updates on
data and analysis of mobile usage.
# # #
Note to Editor:
Mobidia analyzed data collected August 2012 through April 2013 from hundreds of
thousands of Android users in Canada, Germany, Korea, Japan, United Kingdom and the
U.S. to analyze LTE usage trends. This data was collected on a strictly anonymous and
optional basis from a sample of millions of users who have downloaded Mobidia’s
smartphone application, My Data Manager.
About Mobidia Technology, Inc.
Mobidia develops and delivers intelligent, client-based solutions for enhancing wireless data
with leading mobile operators around the world. Mobidia’s popular My Data Manager
application has been downloaded by millions of subscribers around the world looking to
better manage their mobile data usage and data plans. Mobidia’s white-labeled version of
the application is being used by mobile operators around the world for customizing and
branding to increase subscriber satisfaction and decrease care costs; to increase the
efficiency of upselling and cross-selling promotions; and to develop a unique view of usage
trends across cellular, roaming, and Wi-Fi networks. A cloud-based architecture allows for
integration with back end billing and analytics systems.
Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S.,
Europe and Asia. For more information, visit www.mobidia.com or call 604-304-8640.