2. THANK YOU TO ALL OF OUR SPONSORS
Silver Sponsors
Bronze Sponsors
SHARE the
HARE
STREAM
2

3. Conference & Expo Sponsors
* Official Mobile App Partner *
Media Partners
BLOGWORLD & NEW MEDIA EXPO • N.Y. 3

4. S HO W I N F OR M AT I ON
REGISTRATION HOURS
Tuesday, June 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:30am – 5:00pm
Wednesday, June 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:30am – 5:00pm
Thursday, June 7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:00am – 3:00pm
AGE REQUIREMENTS
You can bring your child to BlogWorld. However, all children must be accompanied by a registered parent/guardian at all times. A separate badge
will need to be purchased for children over the age of 12 Children 12 and younger can accompany their parent/guardian but will require a
temporary pass which can be picked up at the VIP desk (Children’s access will mirror the access of their registered parent/guardian). Strollers are
not allowed into the conference or on the expo floor. We ask that you remove noisy or disruptive children from sessions and the expo floor. Some of
our sessions contain mature subject matter and language that may not be suitable for children.
BADGES
Admittance into all official BlogWorld & New Media Expo events and functions is granted through the use of an official show badge. This badge
must be worn in a visible location at all times. Badges may not be given to other individuals or resold. Badges are the sole property of Show
Management and must be surrendered at anytime it is requested by a member of the show staff. Replacement badges are available at the full
on-site registration fees.
NEW MEDIA LOUNGE
Located in front of the Expo Hall main entrance, this lounge area is open to all show participants. Free wireless internet access is available, as well
as power strips to recharge your laptops, cell phones and electronic devices.
ELECTRICAL OUTLETS / CHARGING AREAS
For your convenience, electrical power strips are available in the New Media Lounge and session rooms courtesy of BlogWorld &
New Media Expo.
FOOD & BEVERAGE
Refreshment options are available for purchase by show participants at various locations inside the Javits center during the event.
KEYNOTES
The Tuesday, Wednesday and Thursday Keynotes are open to all Badge holders. These will be located inside the Keynote Theater
(Special Events Hall).
NO SUITCASING
Show rules strictly prohibit the solicitation of business by individuals or companies who are not official exhibitors of the show. Non-exhibiting
companies and providers may not distribute brochures or use any part of the show to conduct business. Individuals found violating this rule will be
asked to leave the show immediately without refund or compensation. Companies interested in exhibiting at future events should visit the Show
Management Office located in #1B03-04.
PRESS DESK
The BlogWorld Press Desk is located in the North Concourse Lobby. All members of the editorial press must register in the registration area at the
Media counter.
SHOW MANAGEMENT OFFICE
Located in #1B03-04. Show Management staff is available to assist with questions about the Show.
SPEAKER READY ROOM
Located 1B01-02. All show speakers must check in with the receptionist here upon their arrival to the show.
SOCIAL MEDIA BUSINESS SUMMIT BREAK AREA
Located adjacent to the New Media Lounge. All Social Media Business Summit (SMBS) Conference registrants will be granted access to the
SOCIAL MEDIA BUSINESS SUMMIT BREAK AREA. 3-Day Blogger/Podcaster/Web TV, Exhibits Only, and Virtual Ticket registrants and Exhibitors will
not be able to enter this area.
TRANSPORTATION TO AND FROM THE SHOW
New York offers a number of valuable transportation services to assist you in getting to and from the convention center. Participants may utilize
BEA/BW busses from specified hotels or catch a cab to easily get to their destinations.
WIRELESS INTERNET ACCESS
Free wireless is provided to you by Show Management and is available in all Session Rooms, Expo Hall, and the New Media Lounge. If you
experience problems signing on, stop by our Show Management Office (1B03-04) for assistance. NO STREAMING ALLOWED via wireless, a hard
line must be purchased for any streaming—NO EXCEPTIONS.
4

5. A GENDA AT A GLA NC E
TUESDAY, JUNE 5, 2012
TODAY’S CONFERENCE TRACKS: Content Creation Publishing SMBS Presents Content
Business Of Blogging Monetization SMBS Marketing
Community Podcasting WebTV
TIME EVENT ADDITIONAL INFO
7:30am – 5:00pm REGISTRATION
8:00am – 9:00am SMBS CONTINENTAL BREAKFAST Location @ SMBS BREAK AREA, SOCIAL MEDIA
BUSINESS SUMMIT or SPEAKER PASS admitted
9:00am – 10:00am SUPER SESSIONS SOCIAL MEDIA BUSINESS SUMMIT PASS or 3
DAY BLOGGER / PODCASTER / WEB TV PASS
ONLY admitted
10:15am – 4:45pm BLOGWORLD CONFERENCE SESSIONS SOCIAL MEDIA BUSINESS SUMMIT PASS or 3
DAY BLOGGER / PODCASTER / WEB TV PASSES
ONLY admitted
10:15am – 4:45pm SOCIAL MEDIA BUSINESS SUMMIT TRACKS SOCIAL MEDIA BUSINESS SUMMIT PASS ONLY
admitted
12:30pm – 2:30pm LUNCH BREAK
5:00pm – 6:00pm KEYNOTE ALL PASSES Welcome
7:00pm – 10:00pm OPENING NIGHT PARTY; Hosted by BlogWorld Location @ Amnesia, Hosted by Stickam -
ALL PASSES Welcome
WEDNESDAY, JUNE 6, 2012
TODAY’S CONFERENCE TRACKS: Content Creation Monetization SMBS
Business Of Blogging Mobile Podcasting WebTV
Community
TIME EVENT ADDITIONAL INFO
7:30am – 5:00pm REGISTRATION
8:00am – 9:00am SMBS CONTINENTAL BREAKFAST Location @ SMBS BREAK AREA, SOCIAL MEDIA
BUSINESS SUMMIT or SPEAKER PASS admitted
9:00am – 10:00am SUPER SESSIONS SOCIAL MEDIA BUSINESS SUMMIT PASS or 3
DAY BLOGGER / PODCASTER / WEB TV PASS
ONLY admitted
10:00am – 5:00pm EXHIBIT FLOOR OPEN ALL PASSES Welcome
10:15am – 4:45pm BLOGWORLD CONFERENCE SESSIONS SOCIAL MEDIA BUSINESS SUMMIT PASS or 3
DAY BLOGGER / PODCASTER / WEB TV PASS
ONLY admitted
10:15am – 4:45pm SOCIAL MEDIA BUSINESS SUMMIT TRACKS SOCIAL MEDIA BUSINESS SUMMIT PASS ONLY
admitted
12:30pm – 2:30pm LUNCH BREAK
5:00pm – 6:00pm KEYNOTE ALL PASSES Welcome
BLOGWORLD & NEW MEDIA EXPO • N.Y. 5

6. A G E N DA AT A GLANC E
THURSDAY, JUNE 7, 2012
TODAY’S CONFERENCE TRACKS: Monetization SMBS Workshops
Business Of Blogging Platforms & Apps Traffic & Distribution
Content Creation Podcasting WebTV
TIME EVENT ADDITIONAL INFO
8:00am – 3:00pm REGISTRATION
8:00am – 9:00am SMBS CONTINENTAL BREAKFAST Location @ SMBS BREAK AREA, SOCIAL MEDIA
BUSINESS SUMMIT or SPEAKER PASS admitted
9:00am – 10:00am SUPER SESSIONS SOCIAL MEDIA BUSINESS SUMMIT PASS or 3
DAY BLOGGER / PODCASTER / WEB TV PASS
ONLY admitted
10:00am – 3:30pm EXHIBIT FLOOR OPEN ALL PASSES Welcome
10:15am – 4:45pm BLOGWORLD CONFERENCE SESSIONS SOCIAL MEDIA BUSINESS SUMMIT PASS or 3
DAY BLOGGER / PODCASTER / WEB TV PASS
ONLY admitted
10:15am – 4:45pm SOCIAL MEDIA BUSINESS SUMMIT TRACKS SOCIAL MEDIA BUSINESS SUMMIT PASS ONLY
admitted
12:30pm – 2:30pm LUNCH NETWORKING RECEPTION ALL PASSES Welcome
5:00pm – 6:30pm CLOSING KEYNOTE ALL PASSES Welcome
7:00pm – 10:00pm CLOSING NIGHT PARTY; Hosted by BlogWorld Location @ Hudson Terrace — ALL PASSES
Welcome
6

7. M APS : J AV I TS O VERV I E W
LEVEL
2 ION
RO
AT
O
M
S
STR
2D
09
I
–
REG
2D
16
BLOGWORLD & NEW MEDIA
T
COA ECK
CH
S
RO
I
E
AX
URS
OM
/T
EXPO REGISTRATION
S
ES
2D
CO
01
US
–
CON
EB
2D
08
TL
UT
SH
1A SESSION ROOMS
1B EXHIBIT HALL
NEW MEDIA LOUNGE
1A01
1A02
1A03
1A04
1A05
1B01
1B02
SPEAKER READY
1B03
1B04
1B05
ROOMS
1C01
1C02
1C03
1C04
1C05
SHOW OFFICE
LEVEL
RT
1
U
CO
OD
1E17
FO
1E01
KEYNOTE SESSIONS /
1E02
1E03
1E04
SPECIAL EVENTS HALL
1E05
LEGEND
New Media Lounge
Session Rooms, Hall 1A
Speaker Ready Room
Exhibit Hall, Hall 1B
Show Office
Keynote Sessions, Special Events Hall
Registration
BLOGWORLD & NEW MEDIA EXPO • N.Y. 7

8. M APS: H ALLS 1A & 1 B
LEGEND
New Media Lounge
Session Rooms, Hall 1A
BLOGWORLD &
Speaker Ready Room
Exhibit Hall, Hall 1B
NEW MEDIA EXP
Show Office
Keynote Sessions, Special Events Hall
Registration
SESSION ROOMS
EXHIBIT HALL
NEW MEDIA LOUNGE
SPEAKER
SHOW OFFICE READY ROOM
8

9. M APS: S ESS I ON R OO M S 1 A
1A19
1A18
1A17 1A20
Keep
Cl ear
1A16
1A15
1A14 1A21
SESSION ROOMS
HALL 1A 1A12 1A22
1A10
1A08
1A07
1A23
1A06
1A24
BLOGWORLD & NEW MEDIA EXPO • N.Y. 9

10. M APS: EX H I B I T HALL/ NE W M ED I A L OUNGE 1B
BLOGWORLD &
NEW MEDIA EXPO
LEGEND
New Media Lounge
EXHIBIT HALL Session Rooms, Hall 1A
Speaker Ready Room
Exhibit Hall, Hall 1B
Show Office
Keynote Sessions, Special Events Hall
Registration
NEW MEDIA LOUNGE
SPEAKER
SHOW OFFICE READY ROOM
10

11. M APS: K EYNOTE SESS I O NS 1 D
SPECIAL EVENTS HALL/
HALL 1D
STAGE
(90' x 37' x 42")
72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
KEYNOTE
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
SESSIONS
72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE 72" TABLE
W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS W/10 CHAIRS
ENTRANCE
MEETING ROOM MEETING ROOM MEETING ROOM MEETING ROOM
1D03 1D04 1D05 1D06
30'x25' 30'x24' 30'x25' 30'x24'
BLOGWORLD & NEW MEDIA EXPO • N.Y. 11
LEGEND

12. E VEN I NG N E T W ORK I N G PA RTI E S
TUESDAY NIGHT
BlogWorld NY Opening Night Party and Mixer
Join Us Tuesday Night at BlogWorld NY!
WHEN:
Tuesday, June 5
from 7pm–10pm
WHERE:
Amnesia
609 West 29th Street New York, NY 10001
Admission: Any BlogWorld pass gets you
in to the party!
Sponsored By:
Hosted By:

13. E V E N I NG N E T W O R K I N G PA RTI E S
THURSDAY NIGHT
BlogWorld NY Closing Night Party and Mixer
Join Us Thursday Night at BlogWorld NY!
WHEN:
Thursday, June 7,
from 7pm-10pm
WHERE:
Hudson Terrace
621 W. 46th Street - between 11th & 12th Ave
New York, NY 10036
212.315.9400
HudsonTerraceNYC.com
Admission: Any BlogWorld pass gets you
in to the party!
Hosted By:

14. SCHEDULE AT A GLANCE
TUESDAY, JUNE 5 - DAY 1
SOCIAL MEDIA BUSINESS SUMMIT (SMBS) CONTINENTAL BREAKFAST: 8:00 AM - 9:00 AM
SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------- 9:00AM – 10:00AM SUPER SESSIONS -----------------------------
-------------------------------- -----------------------------
SUPER SESSION 1 SUPER SESSION 2
7 Deadly Sins Of Social — RM 1A12 Measuring Social Media Using Google Analytics — RM 1A15
Scott Stratten Linus Chou
CONTENT CREATION BUSINESS OF COMMUNITY MONETIZATION PUBLISHING TBD
BLOGGING
RM 1A06 RM 1A07 RM 1A08 RM 1A10 RM 1A12 RM 1A14
----------------------------------- 10:15AM – 11:15AM SESSIONS--------------------------------
---------------------------------- --------------------------------
Link Building: The Best Building An Authority Brand: How to humanize your brand How To Make Money With Your Disruptive Publishing & Book No Session
Marketing Strategy You’ve 10 Must-Do's For Serious through building community Blog Using Affiliate Marketing Marketing With Social Media
Never Heard Of Bloggers
Alison Groves Zac Johnson, Syed Balkhi, Jenna Langer Missy Ward Jonathan Fields
John Rhampton
----------------------------------- 11:30AM – 12:30PM SESSIONS --------------------------------
----------------------------------- --------------------------------
10 Steps to Build Your Building a Blogger Outreach Building Your Community Broke, Burnt-out, and Busted: Traditional Publishing Vs. Self No Session
Business Through Your Program Management Toolkit How to find your sweet spot in Publishing
Content blogging and business
David Murray Ann Hogan Lauren Vargas Adam Baker Jim Kukral, Scott Stratten
LUNCH BREAK: 12:30PM – 2:30PM
-------------------------------------2:30PM – 3:30PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
Reporting for Bloggers 12 Imperative Must-Dos for How To Build a Community of Affiliate Marketing the SMART No Session No Session
the Serious Blogger Fanatics Way - Stop Hoping and Start
Earning
David Copeland Jay Baer Dino Dogan Pat Flynn
SMBS SNACK BREAK: 3:30PM – 3:45PM - SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------------3:45PM – 4:45PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
Four Simple Steps for Editing Marketing to Digital Parents: Taking The World’s Stage: Blog Monetization Options: No Session No Session
Your Own Writing Rules of Engagement for Women Using Social Media What Are ALL The Ways To
Bloggers and Brands Make Money With A Blog?
Ali Luke Amy Lupold Bair, Adam Cohen Lynette Young David Risley
KEYNOTE: 5:00 PM - 6:00 PM: GARY HOOVER, DEANNA BROWN, PAUL KONTONIS, ROBERT SCOBLE
(SPECIAL EVENTS HALL)
BLOGWORLD OPENING NIGHT PARTY: @ AMNESIA 7:00 PM - 10:00 PM (SEE PAGE 12)
14

15. SCHEDULE AT A GLANCE
TUESDAY, JUNE 5 - DAY 1 (CONT’D)
SOCIAL MEDIA BUSINESS SUMMIT (SMBS) CONTINENTAL BREAKFAST: 8:00 AM - 9:00 AM
SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------- 9:00AM – 10:00AM SUPER SESSIONS -----------------------------
-------------------------------- -----------------------------
SUPER SESSION 3
The Social Habit 2012: How Americans Really Use Social Media — RM 1A21
Tom Webster
PODCASTING PODCASTING WEBTV WEBTV SMBS SMBS PRESENTS
CONTENT MARKETING
RM 1A15 RM 1A16 RM 1A17 RM 1A18 RM 1A21 RM 1A22
----------------------------------- 10:15AM – 11:15AM SESSIONS--------------------------------
---------------------------------- --------------------------------
The 411 On Recording & Video Podcasting - What You Finding Sponsors for My Web Should I Build an App for My The Art & Science of Influence Six Important Shifts In Social
Producing A Great Interview Need To Know Series Web Series? Media Strategy
Rob Walch, Mur Lafftery Perry Lawrence Randy Frank, Matt Kaplan, Details Coming Soon Stephanie Agresta Dave Fleet
Jamison Tilsner
----------------------------------- 11:30AM – 12:30PM SESSIONS --------------------------------
----------------------------------- --------------------------------
How To Effectively Podcast To Overcoming Your Biggest Creative Merchandising YouTube Awesome 2012 Selling Social to Skeptics Who Owns Your Social Media
A Global Audience Obstacle To Successful - No Camera, Content, Or Account
Podcasting…You! Audience? No Problem!
Karin Hogh , Mark Pentleton, Tracy J. Trost See Onsite Signage Paul Colligan Tamsen McMahon Pedram Tabibi, Paul Rubell,
Chris Marquardt, Anne-Sophie Dawn Davidson Drantch
Reinhardt
LUNCH BREAK: 12:30PM – 2:30PM
-------------------------------------2:30PM – 3:30PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
Tips and Techniques for From Book to Podcast & Back Writers’ Workshop Social Media for Web Series Facebook Ads Untapped Session Details Available
Building a Successful Fan Again On-site
Podcast
Darrell Darnell, Rob Evo Terra Annunziata Gianzero, Jorge Maria Diokno, D. Jus Riley, Joe Jason Keath Rick Wion
Cesternino, Zach Logan, Jay Rivera Warshaw, Colin Evans
Glatfelter, Jack Glatfelter
SMBS SNACK BREAK: 3:30PM – 3:45PM - SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------------3:45PM – 4:45PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
Smart as a W.I.P.: Success Stand up Comedy Invades Growing Your Web Series What’s My Web Series How To Humanize Your How to leverage Social Media
Secrets, Stupid Pitfalls, & Podcasting Audience Marketing Plan? Business to manage successful Event
Savvy Tactics of Women In Marketing programs
Podcasting
Katie Davis, Lisa B. Marshall, Adam Spiegelman, Al Jorge Rivera, Tina Cesa Ward, See Onsite Signage Maddie Grant Amita Paul, Kathleen Mudge
Mur Lafferty Madrigal, Rich Vos, Nikki Susan Miller
Glaser
KEYNOTE: 5:00 PM - 6:00 PM: GARY HOOVER, DEANNA BROWN, PAUL KONTONIS, ROBERT SCOBLE
(SPECIAL EVENTS HALL)
BLOGWORLD OPENING NIGHT PARTY: @ AMNESIA 7:00 PM - 10:00 PM (SEE PAGE 12)
BLOGWORLD & NEW MEDIA EXPO • N.Y. 15

16. SCHEDULE AT A GLANCE
WEDNESDAY, JUNE 6 - DAY 2
SOCIAL MEDIA BUSINESS SUMMIT (SMBS) CONTINENTAL BREAKFAST: 8:00 AM - 9:00 AM
SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------- 9:00AM – 10:00AM SUPER SESSIONS -----------------------------
-------------------------------- -----------------------------
SUPER SESSION 1 SUPER SESSION 2
What Happens When Your Fun Little Personal Brand Grows Up — RM 1A07 A World Gone Mobile — RM 1A12
Peter Shankman, Jelena Woehr Chuck Martin
CONTENT CREATION BUSINESS OF COMMUNITY MONETIZATION MOBILE BUSINESS OF
BLOGGING BLOGGING
RM 1A06 RM 1A07 RM 1A08 RM 1A10 RM 1A12 RM 1A14
----------------------------------- 10:15AM – 11:15AM SESSIONS--------------------------------
---------------------------------- --------------------------------
Future of Content Creation- Using Photography to Make The 7 Don'ts for Online How to Build a 7 Figure Online Crossing the Bridge - How to Grow a Local Blog
What's Next? Your Content More Engaging Community Managers Lifestyle Business (by doing NoBullshit Guide to Mobile Network
the opposite of what you think)
Andraz Tori, Shane Snow CC Chapman, Jane Quigley, Debba Haupert Lewis Howes Jason Falls Jake Dobkin (Gothamist)
Steve Coulson
----------------------------------- 11:30AM – 12:30PM SESSIONS --------------------------------
----------------------------------- --------------------------------
The Six Races to Run for Win-Win: Partnering with How to Attract Members to From Zero to 5 Million Page What’s Really Working in Session Details Available
Content Creation Success Agencies for Fun & Profit Your Online Community Views in 3 Months Using Mobile Marketing Today? On-site
Creative Lead Generation In
WordPress
Marty Coleman Marcy Massura, Adam Keats Scott Fox, Lynette Young, Rob Syed Balkhi Tom Martin, Tim Hayden, Jeff Microsoft Hotmail
Ludlow Hasen, Aaron Strout
LUNCH BREAK: 12:30PM – 2:30PM
-------------------------------------2:30PM – 3:30PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
50 Content Creation Ideas: How to Wring Results From From being hunted by tribes Session Details Available Actionable Steps to Making The State of Online
You'll Never Suffer from Your Blog Using "Social to building one - Lessons On-site Your Content Mobile Conversations on the Social
Bloggers Block Again! Triggers from the desert to build a tribe Web: Survey Results and
online Panel Discussion
Rich Brooks Derek Halpern John Falchetto Legit Sara Santiago William Mougayar, Fred
Wilson, Jeff Minch, Arnold
Waldstein
SMBS SNACK BREAK: 3:30PM – 3:45PM - SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------------3:45PM – 4:45PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
The Challenges of Copyright in Mastering LinkedIn Marketing #BWECHAT Live! Enhanced eBooks For Web Smartphones, Smarter Users Bloggers Riding the Line:
the Digital Age for Blogging Success Series - The Who, What, Where, and Maintaining Credibility with
When of the Mobile Consumer Your Audience while Working
with Brands
Christopher Kenneally Stephanie Sammons Alli Boyer, Deb Ng Tim Street Simon Salt Shani Higgins
KEYNOTE: 5:00 PM - 6:00 PM: CHRIS BROGAN, WITH SPECIAL OPENING BY TOM WEBSTER
(SPECIAL EVENTS HALL)
16

17. SCHEDULE AT A GLANCE
WEDNESDAY, JUNE 6 - DAY 2 (CONT’D)
SOCIAL MEDIA BUSINESS SUMMIT (SMBS) CONTINENTAL BREAKFAST: 8:00 AM - 9:00 AM
SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------- 9:00AM – 10:00AM SUPER SESSIONS -----------------------------
-------------------------------- -----------------------------
SUPER SESSION 3
Vow to Wow – Being Helpful To Customers Online — RM 1A21
Robert Scoble, Matt Wilbanks, Robert Collazo, Jeremy Wasner
PODCASTING PODCASTING WEBTV WEBTV SMBS SMBS
RM 1A15 RM 1A16 RM 1A17 RM 1A18 RM 1A21 RM 1A22
----------------------------------- 10:15AM – 11:15AM SESSIONS--------------------------------
---------------------------------- --------------------------------
How To Create A Podcast Podcasting Your Way To Your What Camera Should I Use? Live Streaming on New Social Media Can Save The What Businesses Can Learn
Network Dream Job Platforms TV Ad about Social Engagement from
Top Sports Organizations
Andrew Zarian, Kunal Arora, Leslie Samuel, Erik Fisher, Ray Kelly Mena Tim Street, Rob Barnett, Rahul David Griner Howard Greenstein, Kenny
Spencer Kobren Ortega Chopra, Philip Nelson, Brad Miller, Ken Winell
Wyman, Colin Evans
----------------------------------- 11:30AM – 12:30PM SESSIONS --------------------------------
----------------------------------- --------------------------------
More Traffic, More Authority, Podcasting For Creatives Engaging & Interacting with What's My Web Series Blogging to Help Business SEO Social Media ROI: Beyond fans
More Customers - Why Your Audience Distribution Plan? and followers: How To Prove
All Bloggers Should Be Real Return On Your Social
Podcasting Investment
Pat Flynn, Adam Baker, Derek Evo Terra, Mur Lafferty, Kate Maria Diokno, D. Jus Riley, Joe Jorge Rivera Danii Oliver Clay Herbert
Halpern, Katie Davis Baker Warshaw, Greg Whacks
LUNCH BREAK: 12:30PM – 2:30PM
-------------------------------------2:30PM – 3:30PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
The Future of Podcast Podcasting As A Career. How to Create a Kickass What Legal Agreements Do I Social Media Marketing To Creation, Curation and
Distribution & Content Learn How To From Full-Time Kickstarter Campaign Need for My Web Series? Multicultural “It” Girls Collection: Getting to know
Strategies Podcasters! Pinterest, Instagram and
Tumblr
Rob Greenlee, Kc Wayland, Andy Traub, Lou Mongello, See Onsite Signage Dork Alahydoian, Brandi Savitt Christina Brown Matthew Knell, Katy Kelley,
Noah Shanok, Rob Walch Ray Ortega Katie Morse, Katie Richman
SMBS SNACK BREAK: 3:30PM – 3:45PM - SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------------3:45PM – 4:45PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
The Multiple Ways To Make How To Build Your Audience / Creating Live “In Real Life” Strategic Partnerships for Web Small Town Rules: How Big The Evolution of the Corporate
Money With Your Podcast Marketing Your Podcast Events for Your Web Series Series Brands and Small Business Blog
Can Prosper in A Connected
Economy
Rob Walch, Chemda Khalilli, Cliff Ravenscraft See Onsite Signage Rob Barnett, Matt Kaplan, Barry Moltz, Becky McCray Marcy Cohen (Mastercard)
Ken Plume, Paul Coligan Jamison Tilsner
KEYNOTE: 5:00 PM - 6:00 PM: CHRIS BROGAN, WITH SPECIAL OPENING BY TOM WEBSTER
(SPECIAL EVENTS HALL)
BLOGWORLD & NEW MEDIA EXPO • N.Y. 17

18. SCHEDULE AT A GLANCE
THURSDAY, JUNE 7 - DAY 3
SOCIAL MEDIA BUSINESS SUMMIT (SMBS) CONTINENTAL BREAKFAST: 8:00 AM - 9:00 AM
SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------- 9:00AM – 10:00AM SUPER SESSIONS -----------------------------
-------------------------------- -----------------------------
SUPER SESSION 1 SUPER SESSION 2
Optimize and Socialize for Better Content Marketing — RM 1A08 Gaining the attention of top brands: What you need to know from the 2012 State of Social Media
Lee Odden Sponsorship Study — RM 1A12
Ted Murphy
CONTENT CREATION BUSINESS OF PLATFORMS & APPS MONETIZATION WORKSHOPS TRAFFIC &
BLOGGING DISTRIBUTION
RM 1A06 RM 1A07 RM 1A08 RM 1A10 RM 1A12 RM 1A14
----------------------------------- 10:15AM – 11:15AM SESSIONS--------------------------------
---------------------------------- --------------------------------
The Art of Blogging - Keeping Up With Your Blog One Site To Rule Them All: Making Money from Your Blog Critiques Workshop How to Create Content that
Mastering the List Post While Working Your Day Job Why Responsive Design Is Favorite Niche Market Blows Minds and Attracts
Critical To Your Blog Traffic
Nate Riggs Craig Jarrow Mitch Canter Scott Fox, Patt Flynn, Chris Garrett, Derek Halpern Corbett Barr
Constance Mettler, Lou
Mongello
----------------------------------- 11:30AM – 12:30PM SESSIONS --------------------------------
----------------------------------- --------------------------------
10 Critical Business Blogging What makes Big Brands How to Avoid the Most Defuse The Time Bomb: How Facebook Marketing: How Laughing All The Way To The
and Content Mistakes That Spend Money on Your Blog Common Mistakes In Setting To Generate Income From Your to Create More Engagement Bank: How To Drive Viral Traffic
Are Killing Profits and Brand Up Your WordPress Blog Blog When Time Is Running and Monetize your Facebook With Humor
Growth Worldwide Out Efforts
Marcus Sheridan Greg Cargill Bob Dunn Russ Henneberry Amy Porterfield Jordan Cooper, David Bizianes
LUNCH NETWORKING RECEPTION 12:30 PM - 2:30 PM (EXPO FLOOR)
-------------------------------------2:30PM – 3:30PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
10 Professional Writing How to turn Your Blog into a 15 Blog Optimization Secrets Break all the rules: How to turn Pinterest for Fun and Profit Building your Blog’s Audience
Secrets to Create Killer PR Marketing Machine of the Top Media Companies your passion into a multi- and Becoming an Expert with
Content million dollar business Major Press
Erik Deckers LaShanda Henry Frederick Townes Ross Borden Kelby Carr Jaime Tardy
-------------------------------------3:45PM – 4:45PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
How Your Blog Can Change Blogging for The Media: The recipes to build your 8 Proven Membership Models: Social Media Badger Theory: Powering Content Discovery:
The World Catapult Yourself by Becoming influence How To Go From Sporadic How to Find Success Through How to distribute your content
a Blogger for Major News Sales To Recurring Revenue Fearlessness at scale
Organizations
Pace Smith, Kyeli Smith Jabez LeBret Fred Montagnon, Jason Falls Stu McClaren Curtis Silver Yaron Galai
CLOSING KEYNOTE: 5:00-6:30: MARK MALKOFF, JENNIFER LAWSON, CHAD VADER, DAVID THORNE,
JORDAN COOPER (SPECIAL EVENTS HALL). NOTE: MAY INCLUDE ADULT LANGUAGE.
BLOGWORLD CLOSING NIGHT PARTY @ HUDSON TERRACE 7:30 PM - 11:00 PM
18

19. SCHEDULE AT A GLANCE
THURSDAY, JUNE 7 - DAY 3 (CONT’D)
SOCIAL MEDIA BUSINESS SUMMIT (SMBS) CONTINENTAL BREAKFAST: 8:00 AM - 9:00 AM
SMBS BREAK AREA (SMBS OR SPEAKER PASSES ONLY)
-------------------------------- 9:00AM – 10:00AM SUPER SESSIONS -----------------------------
-------------------------------- -----------------------------
SUPER SESSION 3
Podcasting: Lessons from a Noob — RM 1A16
Michael Hyatt
PODCASTING PODCASTING WEBTV WEBTV SMBS SMBS
RM 1A15 RM 1A16 RM 1A17 RM 1A18 RM 1A21 RM 1A22
----------------------------------- 10:15AM – 11:15AM SESSIONS--------------------------------
---------------------------------- --------------------------------
Bon Voyage: Travel the world Podcasting 101, Part 1: How Producing: Pitching Your Web How to Get My Web Series on Social Media Lessons for Social Marketology - Process
with your blog or podcast Podcasting Works, Choosing Series Connected TVs Bloggers in Social Media Marketing
Your Topic, Format, etc.
Chef Mark Tafoya, Jennifer Ray Ortega, Daniel Lewis, Dan Tim Street, Evan Bass, Tara Eric Mortensen Sree Sreenivasan Ric Dragon
Lannolo, Becky McCray Lyons, Dave Jackson Leone, Brian Rolling, Rob
Barnett, Allison Vanore, Greg
Whacks
----------------------------------- 11:30AM – 12:30PM SESSIONS --------------------------------
----------------------------------- --------------------------------
THE REAL SPHEIL: The Podcasting 101, Part 2: Launching a YouTube Channel Working with the Unions for How to find your social media Return On Influence: The
Realistic Approach in Equipment Options, Post My Web Series and blogging ROI New Rules of Creating and
Monetizing Your Podcast Production, RSS, Web, etc. Leveraging Power on the
Social Web
Tee Morris, Evo Terra Ray Ortega, Daniel Lewis, Dan Lauren Francesca, Joe Tina Cesa Ward Chris Penn Mark Schaefer
Lyons , Dave Jackson Warshaw, D. Jus Riley, Molly
Templeton, Jamison Tilsner
LUNCH NETWORKING RECEPTION 12:30 PM - 2:30 PM (EXPO FLOOR)
-------------------------------------2:30PM – 3:30PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
Learn The Art of Podcast How To Build A Thriving Music for My Web Series How to Build Advertising Pinterest Case Studies Making your corporate blog a
Narration Community Around Your Inventory for My Web Series customer connection hub
Podcast
Kate Baker, Mur Lafferty, Evo Justin Lukasavige, Cliff Rob Gokee, Patrick Soluri Matt Kaplan Linda Sherman, Callan Green Lionel Menchaca (Dell)
Terra Ravenscraft , Lain Ehmann (Sony), Nick Harris (Benjamin
Moore)
-------------------------------------3:45PM – 4:45PM SESSIONS ----------------------------------
------------------------------------ ---------------------------------
How Science Fiction The State of Podcasting for Working with Actors in My When is it Time to get an Social Media Measurement Building Community Through
Podcasting Can Create a 2012 Web Series Agent or Manager for My Web that Actually Helps Decision Blogger Outreach
Better Future Series? Making
David Barr Kirtley, Matt Tom Webster, Evo Terra, Tee Al Thompson , Athena Colón, Al Thompson, Athena Colón, Eric Pratum Jenn Pedde
London, Jordan Hamessley, Morris, Cliff Ravenscraft Annunziata Gianzero, Jesse Annunziata Gianzero, Jesse
Grady Hendrix Cowell, Rachel Hip-Flores Cowell, Rachel Hip-Flores
CLOSING KEYNOTE: 5:00-6:30: MARK MALKOFF, JENNIFER LAWSON, CHAD VADER, DAVID THORNE,
JORDAN COOPER (SPECIAL EVENTS HALL). NOTE: MAY INCLUDE ADULT LANGUAGE.
BLOGWORLD CLOSING NIGHT PARTY @ HUDSON TERRACE 7:30 PM - 11:00 PM
BLOGWORLD & NEW MEDIA EXPO • N.Y. 19

20. EX H I B I T OR L I ST
.ME Registry Booth #500 Interactive Advertising Bureau (IAB) Booth #203
Bul. Dzordza Vasingtona 107, Podgorica, 81000, Montenegro 116 E 27th Street, 7th Floor, New York, NY 10016
382.20269740 212.949.2432
www.domain.me www.iab.net
AsSeenOnPC Booth #312 International Association of
25 Walls Drive, Suite 1C, Fairfield, CT, 06824 Internet Broadcasters Booth #114
203.256.9897 217-08 Corbett Rd., Bayside, NY, 11361
www.asseenonpc.com 347.992.8218
www.ibroadcastnetwork.com
BlogWorld Media Desk Booth #420
Show Feature Interviews Booth#120
sales@blogworldexpo.com Show Feature
BlogWorld Sales Booth #321 IZEA Booth #419
Show Feature 150 N. Orange Avenue, Suite 412, Orlando, FL, 32801
321.332.6828
Book Signing Booth #215 www.izea.com
Show Feature
Laughing at Wall Street Booth #308
Book Signing Booth #221 5307 E. Mockingbird Lane, 5th Floor, Dallas, TX, 75206
Show Feature 214.418.9175
www.laughingatwallstreet.com
Brads Deals Booth #508
640 N. LaSalle St., Suite 556, Chicago, IL, 60654 Lijit Networks Booth #403
877.970.0707 1050 Walnut St., Suite 340, Boulder, CO, 80302
www.bradsdeals.com 303.493.5495
www.lijit.com
Commun.it Booth #110
Alexander Yanai 4/12, Herzeliya, Israel, 467684 LinkShare Corporation Booth #314
972.885.51577 207 East 15th Street, New York, NY, 10003
www.commun.it 646.943.8205
www.linkshare.com
Cool Blue Company, LLC Booth #407
2100 M Street NW, Suite #170-242, Washington, DC, 20037 Microsoft Hotmail Booth #409
202.746.5125 One Microsoft Way, Office 37/2112, Redmond, WA 98075
www.thesocialmediamonthly.com 425.706.5914
http://aka.ms./hotmail
Email Vision Booth #207
545 Fifth Avenue, New York, NY, 10017 Mobile Libris Booth #217
212.257.6018 146 W. 29th Street, 7R3, New York, NY, 10001
www.emailvision.com 212.564.0418
www.mobilelibris.com
Guys from Queens Network Booth #116
217-08 Corbett Rd., Bayside, NY, 11361 New Media Rights Booth #112
347.992.8218 3405 Kenyon Street, Suite 402, San Diego, CA, 92110
www.gfqnetwork.com 619.591.8870
www.newmediarights.org
GTO Management Booth #318
1532 Franquette Drive, Yuba City, CA 95991 Outbrain Booth #306
530.554.1369 116 East 16 Street, Level 12, New York, NY 10003
www.gtomanagement.com 212.553.6571
www.outbrain.com
Guest Blog It, LLC Booth #209
660 Old Albee Farm Rd., Nokomis, FL 34275 Overblog Booth #313
337.303.6148 1 Avenue Jean Rieux, Toulouse, France 31500
www.guestblogit.com 33.680.59818
www.over-blog.com
Headway Themes Booth #300
513 Prospect, Clay Center, KS, 67432 Podcast Pavilion Booth #113
785.210.5736
www.headwaythemes.com Pond5, Inc. Booth #100
155 Water Street, 6th Floor, Brooklyn, NY, 11201
HostDime.com, Inc. Booth #417 702.460.0045
189 S. Orange Ave., Orlando, FL, 32801 www.pond5.com
407.756.1126
www.hostdime.com PostRelease Booth #401
111 W. Ocean Boulevard, Suite 1800, Long Beach, CA 90802
562.285.0297
www.postrelease.com
20

21. EXH I B I TOR L I S T
Que Publishing Booth #213 Trekdesk Treadmill Desk Booth #205
800 E. 96th Street, 3rd Floor, Indianapolis, IN, 46240 3033 North 44th Street, Suite #120, Phoenix, AZ, 85018
317.428.3233 877.449.8585
www.quepublishing.com www.trekdesk.com
Rackspace Hosting Booth #101 WordPress.com Booth #301
5000 Walzem Road, San Antonio, TX, 78258 60 29th Street #345, San Francisco, CA, 94110
210.312.4000 877.273.8550
www.rackspace.com www.WordPress.com
Rawporter Booth #102 You Say Too, Inc. Booth #307
712 N. Alexander Street, Charlotte, NC, 28202 12 Desbrosses Street, New York, NY, 10013
704.301.0182 646.783.9757
www.rawporter.com www.yousaytoo.com
Simul-TV Booth #106 Zemanta Booth #302
1119 Donovan St., Selma, VA, 24474 154 Grand Street, 6th Floor, New York, NY, 10013
540.358.0812 646.207.4636
www.imnsys.com www.zemanta.com
Siteground.com, Inc. Booth #304
Edificio Neptuno, Ocificina 7, Panama City, Panama
507.83.21530
www.siteground.com
Slingshot SEO Booth #201
8900 Keystone Crossing, Suite 100, Indianapolis, IN 46240
888.603.7337
www.slingshotseo.com
Social Chorus Booth #107
703 Market Suite 470, San Francisco, CA 94103
415.655.2700
www.socialchorus.com
Social Radius Booth #104
1237A Third Street Promenade, Santa Monica, CA 90401
310.980.4676
www.socialradius.com
Splash News Booth #316
1421 Abbot Kinney Blvd., Venice, CA 90291
310.821.2666
www.splashnews.com
Spredfast Booth #504
412 Congress, 2nd Floor. Austin, TX 78701
512.538.0460 X1127
www.spredfast.com
Spreecast Booth #320
604 Mission Street, San Francisco, CA 94105
917.696.0866
www.spreecast.com
Stitcher Radio Booth #113
121 Second Street, 6th Floor, San Francisco, CA, 94105
415.956.1811
www.stitcher.com
Tout Booth #415
139 Townsend St., 4th Floor, San Francisco, CA 94107
510.220.7655
www.tout.com
BLOGWORLD & NEW MEDIA EXPO • N.Y. 21

22. SAVE THE DATE!
See you next year in
Las Vegas, January 6-8, 2013 at the
Rio Las Vegas Conference Center