Outdoor Traveler Destinations Member Sales Brochure

1. The New Frontier in Hospitality

2. Welcome
At the core of the North American traveler is a spirit of exploration and
adventure. Virtually engrained into our very DNA, we crave the new
experiences that discovery brings and long to connect with the tranquility
and excitement that the Great Outdoors provides.
It is in this spirit that we are now pleased to introduce Outdoor Traveler
Destinations, a signature collection of diverse experiential vacation
accommodations—hotels, resorts, lodges, camps and the like—set within
the scenic backdrops of North America, offering superior amenities and
activities dedicated to the outdoor-minded traveler.
Outdoor Traveler Destinations offer guests more than a vacation, they
provide unique opportunities to experience a lifestyle—part history, part
passion, part discovery, all adventure…

3. Table of Contents
• Our Commitment
• Outdoor Traveler Destinations Program
• Powering the Brand
• E-Commerce Solutions
• Distribution Services
• Our Alliance
• Contact Us

4. Our Commitment
Outdoor Traveler is committed to honoring the rich legacy of the
North American adventurer. A heritage equally shared by our strategic
associate Bass Pro®—recognized among outdoor enthusiasts as the
number one outdoor retailer in North America.
Outdoor/adventure travel is one of the fastest growing niches within
the leisure travel market. It represents a nearly $300 billion industry
encompassing 110 million outdoor travelers. They are individuals, couples
and families alike who love the outdoors and the activities associated
with the lifestyle—bird watching, backpacking, fishing, boating, hunting,
mountain climbing, hiking, paddling, camping, and more. They are
passionate adventurers who have a high propensity to purchase products
offered by Bass Pro, and as such will have the inclination to stay at an
®
Outdoor Traveler Destinations branded property.
These highly engaged consumers are the singular focus of Outdoor
Traveler Destinations and for this community, an Outdoor Traveler
Destination distinction symbolizes a property that offers authentic outdoor
experiences. The Outdoor Traveler Destinations brand represents a unique
collection of properties that are dedicated to a shared lifestyle—the
outdoors. Along with Bass Pro, they embrace the spirit of adventure
®
and are committed to driving quality and service at all levels of
customer engagement.

5. Outdoor Traveler Destinations Program
Outdoor Traveler Destinations is a membership program which will afford
its members the opportunity to associate with other like-minded properties
while retaining their own distinct identity. Truly unique in the hospitality
industry, this lifestyle program will welcome qualified properties
across a mix of accommodation styles including hotels, resorts, lodges,
camps and the like... all under the Outdoor Traveler Destinations banner.
With our singular focus on the outdoor enthusiast traveler, Outdoor Traveler
Destinations will offer a highly targeted platform by which its members can
drive and capture demand, increase market share and maximize revenues.
Outdoor Traveler Destinations will deliver a powerful brand backed by
specialized marketing initiatives, through strategic partner alliances,
advanced proprietary online distribution services, e-commerce solutions,
and professional support services.
Outdoor Traveler Destinations will offer a choice from three levels of
membership for qualified properties. Selection of the appropriate tier
is based upon a property’s individual preferences or requirements.

6. An instant alliance will be forged with the brand
that enjoys the highest consumer awareness
level within the outdoor enthusiasts segment. Powering the Brand
The true power of the Outdoor Traveler program will lie in its members’
abilities to leverage the Bass Pro® and other strategic relationships—
forging an instant alliance with the brands which enjoy some of the highest
consumer awareness levels within the outdoor enthusiasts segment.
Further enhancing the brand positioning, Outdoor Traveler will offer
a wealth of marketing opportunities that exclusively targets the
outdoor enthusiast:
• Database
• Direct mail
• Web site
• Targeted Promotions
• Television & Radio
• Special Events
• Strategic marketing
Members will also be supported by a variety of brand initiatives including
a signature directory, distinctive web presence, brand collateral, national
consumer and travel trade advertising, e-marketing, public relations &
social media support, and consumer & travel-trade promotions/trade
shows/special events.
In addition, Outdoor Traveler Destinations will target the global travel agent
community via a series of sales initiatives that drive revenue through the
GDS platform. Travel agencies, tour operators and consortia that specialize
in outdoor/adventure travel are the key target groups.

7. Outdoor Traveler Destinations members will
have access to one of the most comprehensive
sets of distribution and marketing services in E-Commerce Solutions
the hospitality industry. The Outdoor Traveler Destinations’ full-service Internet platform will be
designed to expand and strengthen our Members global brand awareness.
Properties within the Outdoor Traveler Destinations collection will be
provided with new exposure opportunities within a highly targeted web
site which notes members by geographic location, outdoor amenities/
specialties, product features and/or accommodation style. Outdoor Traveler
Destination members will have access to one of the most comprehensive
sets of distribution and marketing services in the hospitality industry.
• Fully integrated Internet Booking Engine
• Global market and hospitality expertise
• Aggressive Search Engine Optimization strategy
• Innovative Web Design & Development
• Cutting edge technologies
• Customized tools
• Overall E-commerce solutions
• Results and ROI
Through enhanced Internet Marketing technologies, Outdoor Traveler
Destinations will provide a consistent platform that improves financial
performance, maximizes conversion rates and broadens a member’s
scope of influence. Leveraging the full power of the Outdoor Traveler
brand, these online marketing solutions will heighten a property’s value by
growing its consumer reach and successfully engaging the appropriate
target audience.

8. Seamless connectivity to all channels.
Distribution Services
Complementing Outdoor Traveler Destinations’ web/ecommerce
solutions, Members will also be afforded maximum exposure through
the utlization of electronic distribution channels from our leading
Central Reservation System (CRS) technology provider.
These easy-to-use tools will manage availability and content, and provide
next-generation seamless connectivity to all channels. This includes: the
IDS Channel with its online booking capability through the world’s leading
hotel booking Internet sites, the GDS Channel used by over 600,000 travel
agents worldwide to electronically research and book lodging over the
world’s major Global Distribution Systems, and direct connections
integrating the promotional and functional capabilities of an extranet
and linking the CRS directly to popular third party travel sites, as well as
meta-search engines.
In addition, Members will be provided with a complete selection of
Distribution Services support from Revenue Management solutions,
full-service Call Center capabilities, a complete realtime, integrated
Reporting Suite, and more.

9. Our Alliance
Backed by a dedicated team of highly-skilled hospitality professionals
with decades of experience, Outdoor Traveler Destinations will serve its
members with an array of support services and data knowledge, both
technical and practical.
Each Member within the program will be directly supported by an Account
Manager providing a single point of contact for immediate service and/or
issue resolution, as well as branding and quality standards. Comprehensive
training modules will be provided to encompass all products within the
service suite to ensure the complete utilization of the program’s offerings
from web site interface to distribution and revenue management.
Analyzing data and recognizing trends are vital to any successful business,
and with Outdoor Traveler Destinations, members will also receive a valued
resource for industry knowledge and hospitality information—from the
latest reports on revenue maximization or driving demand to competitive
analysis, guest feedback, and demographic and psychographic modeling.

10. Contact Us
Outdoor Traveler Destinations will be the premier collection of authentic
outdoor lodging experiences. Set within the scenic backdrops of
North America, our properties will offer superior amenities and
activities and will be truly dedicated to the outdoor-minded traveler.
Membership in the program will afford a one-of-a-kind consumer brand
awareness allowing powerful sales, marketing and distribution support
without the sacrifice of a property’s distinct identity. To learn more
about the many benefits and opportunities of becoming a Outdoor
Traveler Destination, please contact us at:
Outdoor Traveler Destinations
4960 Conference Way North
Suite 100
Boca Raton, FL 33431
P. 800.685.5583
info@OTDestinations.com
www.OTDestinations.com/membership
©2010 Bluegreen Vacations Unlimited, Inc. All rights reserved. Outdoor Traveler Destinations is a product of Bluegreen
Vacations Unlimited, Inc. which is a wholly owned subsidiary of Bluegreen Corporation. Outdoor Traveler Destinations,
Bluegreen Vacations Unlimited, Inc. and their respective logos are registered or unregistered trademarks and/or service
marks of Bluegreen Corporation, and are used with permission.

11. www.OTDestinations.com/membership