Presentation given on May 13th at the Data Driven Conference in Columbus, Ohio.

1. Presented by Scott Chapin Data Visualization Technology

2. About DigiKnow Full-Service Interactive Agency of 60+ marketing and development professionals Services include Web design & Development, iPhone Applications, Online Marketing, Analytics Consulting Ohio’s only Google Analytics Certified Partner 2

3. Our Work 3

4. Our Clients 4

5. Data Visualization Basics 5

6. Why is data visualization important? We live in a world of information overload Business Intelligence has hit the wall of processing ability The most powerful pattern recognition software is the human brain 6

7. How to make visualization effective? Filter out the noise 7 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50° 50°

8. How to make visualization effective? Know your Audience 8

9. Evolution of Visualization Technologies 9

10. The Spreadsheet 10

11. Basic Charting 11

12. Advanced Visualizations 12

13. 13 Christina Van Vleck

14. 14

15. 15

16. Social Ineptitude Intelligence Dweeb Nerd Geek Dork Obsession 16

17. Data visualization Tools 17

18. Tag Clouds 18

19. StreamGraph StreamGraph 19

20. 20

21. Network Graph 21

22. 22

23. 23

24. For more information about web analytics, please contact: 24 Scott Chapin Analytics Strategist 216-325-1981 schapin@digiknow.com