1. Truly Scary: Google’s All-
Encompassing Reach
By Scott Cleland

2. Introduction
• Many people admit to being confounded about the
advertisements that appear on web sites they visit and
which even appear in their personal email accounts.
People who perform online research about a new car, for
instance, note that every website they visit
“coincidentally” contains automobile advertisements for
the very vehicles they are considering; it certainly seems
that Google tracks all of our online activities, even when
we are navigating in supposedly untraceable forums. In
his ground-breaking new book, Search & Destroy, Scott
Cleland describes Google as a global corporation that
uses an online monopoly to trail our online activities and
gather incredibly detailed information.

3. Google
• According to Scott Cleland, who earned his Master
of Public Affairs at the Lyndon B. Johnson School of
Public Affairs at the University of Texas, our
searches via Google tell the company about our
interests, personal views, and communications with
others. Via its online search engine, email system,
mapping and directions structure, Google stores
information about our health, our finances, and
purchases. Moreover, Google records our voices and
facial recognition data through such sites as Picasa
and Google Voice. To learn more, visit
ScottCleland.com.