Pinning and Winning: Pinterest for Business

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Learn why Pinterest matters for business and how to use it effectively in this data-packed presentation with step-by-step guides on Pinterest. Watch the presentation and get personal sup

Technologie Business

Pinning and Winning:
Mastering Pinterest for Business
Mastering Pinterest for Business
Scott D. Meyer
@9Clouds
pinterest.com/scottdavidmeyer
#Pin2Win
http://9clouds.com/pinterest
Text 9CLOUDS to 68398

2
Who has a child?
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

3
good, i need your help
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

4
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

5
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

9
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

brofounders
Scott and John Meyer
9 CLOUDS
Digital marketing & education
Improve digital literacy
Teach | Market
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

http://9clouds.com/pinterest | Text 9CLOUDS to 68398

PINNING AND WINNING
Digital Strategy
Pinterest Essentials
Winning by Pinning
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

13
Digital strategy
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

DIGITAL STRATEGY
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

16
DIGITAL STRATEGY
What’s your sweet spot?
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

17
pinterest essentials
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

WHY PINTEREST?
TOP OF THE FUNNEL VISIBILITY
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
12,000,000+ } US visitors a month
3 LINKS } Generated by one pin
2ND } Largest referrer after Facebook
PINTEREST> YouTube + LinkedIn + Google+
15TH } Most trafficked site in US

WHY PINTEREST?
MIDDLE OF THE FUNNEL CONVERSION
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
26% } Click thru to products
28% } Household income >$100k

WHY PINTEREST?
BOTTOM OF THE FUNNEL SALES
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
$179 } Avg. value of orders from Pinterest
($80 Facebook, $69 Twitter)
1 IN 5 } Pinterest users buy via site
69% } Clicks that eventually buy

PINTEREST SET-UP
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
1. Business Account
pinterest.com/business/convert
business.pinterest.com
2. Description
3. Get verified
Why on Pinterest, Why follow you

22
Winning by pinning
http://9clouds.com/pinterest | Text 9CLOUDS to 68398

23
What’s the Fastest
Game Bird in Europe?
Game Bird in Europe?

ANATOMY OF A WINNING BOARD
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
1. Guinness Book for your audience
2.
Not product, what product gives them
Human and Communal
People follow people; involve them pinterest.com/maybooks
pinterest.com/sparkps
pinterest.com/etsy

ANATOMY OF A WINNING PIN
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
1. Use tall images
At least 354 pixels
2. Use wide images
At least 728 pixels
3. Add a price
36% more clicks

ANATOMY OF A WINNING PIN STRATEGY
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
1. Repin with care
20% of pins are original
2. Make images “pin-able’
3. Pin for leads
Edit URL to landing page

PINNING SECRETS
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
1. Text on pins
Maintain your message & rights
2. Measure what works
3. Pin videos
Analytics
pinterest.com/source/site.com
4. Schedule Pins
Pingraphy.com
$12/mo

http://9clouds.com/pinterest | Text 9CLOUDS to 68398
FUTURE OF PINTEREST

Who’s Your Pinterest Partner?
9cloudsacademy.com
Private group consulting
Tutorials, case studies, strategies
Private social media groups and Q & A
Current info and constant inspiration

7 Day $1 Trial for NSS Attendees
9cloudsacademy.com
$27/mo, no contract

what questions do you have?
9clouds.com | 855-9CLOUDS | scott@9clouds.com

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Pinning and Winning: Pinterest for Business

1. Pinning and Winning: Mastering Pinterest for Business Mastering Pinterest for Business Scott D. Meyer @9Clouds pinterest.com/scottdavidmeyer #Pin2Win http://9clouds.com/pinterest Text 9CLOUDS to 68398

2. 2 Who has a child? http://9clouds.com/pinterest | Text 9CLOUDS to 68398

3. 3 good, i need your help http://9clouds.com/pinterest | Text 9CLOUDS to 68398

4. 4 http://9clouds.com/pinterest | Text 9CLOUDS to 68398

5. 5 http://9clouds.com/pinterest | Text 9CLOUDS to 68398

6. 6 Off

7. 7 The

8. 8 Book

9. 9 http://9clouds.com/pinterest | Text 9CLOUDS to 68398

10. brofounders Scott and John Meyer 9 CLOUDS Digital marketing & education Improve digital literacy Teach | Market http://9clouds.com/pinterest | Text 9CLOUDS to 68398

11. http://9clouds.com/pinterest | Text 9CLOUDS to 68398

12. PINNING AND WINNING Digital Strategy Pinterest Essentials Winning by Pinning http://9clouds.com/pinterest | Text 9CLOUDS to 68398

13. 13 Digital strategy http://9clouds.com/pinterest | Text 9CLOUDS to 68398

14. 14 DIGITAL STRATEGY

15. DIGITAL STRATEGY http://9clouds.com/pinterest | Text 9CLOUDS to 68398

16. 16 DIGITAL STRATEGY What’s your sweet spot? http://9clouds.com/pinterest | Text 9CLOUDS to 68398

17. 17 pinterest essentials http://9clouds.com/pinterest | Text 9CLOUDS to 68398

18. WHY PINTEREST? TOP OF THE FUNNEL VISIBILITY http://9clouds.com/pinterest | Text 9CLOUDS to 68398 12,000,000+ } US visitors a month 3 LINKS } Generated by one pin 2ND } Largest referrer after Facebook PINTEREST> YouTube + LinkedIn + Google+ 15TH } Most trafficked site in US

19. WHY PINTEREST? MIDDLE OF THE FUNNEL CONVERSION http://9clouds.com/pinterest | Text 9CLOUDS to 68398 26% } Click thru to products 28% } Household income >$100k

20. WHY PINTEREST? BOTTOM OF THE FUNNEL SALES http://9clouds.com/pinterest | Text 9CLOUDS to 68398 $179 } Avg. value of orders from Pinterest ($80 Facebook, $69 Twitter) 1 IN 5 } Pinterest users buy via site 69% } Clicks that eventually buy

21. PINTEREST SET-UP http://9clouds.com/pinterest | Text 9CLOUDS to 68398 1. Business Account pinterest.com/business/convert business.pinterest.com 2. Description 3. Get verified Why on Pinterest, Why follow you

22. 22 Winning by pinning http://9clouds.com/pinterest | Text 9CLOUDS to 68398

23. 23 What’s the Fastest Game Bird in Europe? Game Bird in Europe?

24. http://9clouds.com/pinterest | Text 9CLOUDS to 68398

25. Golden Pulver

26. http://9clouds.com/pinterest | Text 9CLOUDS to 68398

27. ANATOMY OF A WINNING BOARD http://9clouds.com/pinterest | Text 9CLOUDS to 68398 1. Guinness Book for your audience 2. Not product, what product gives them Human and Communal People follow people; involve them pinterest.com/maybooks pinterest.com/sparkps pinterest.com/etsy

28. ANATOMY OF A WINNING PIN http://9clouds.com/pinterest | Text 9CLOUDS to 68398 1. Use tall images At least 354 pixels 2. Use wide images At least 728 pixels 3. Add a price 36% more clicks

29. ANATOMY OF A WINNING PIN STRATEGY http://9clouds.com/pinterest | Text 9CLOUDS to 68398 1. Repin with care 20% of pins are original 2. Make images “pin-able’ 3. Pin for leads Edit URL to landing page

30. http://9clouds.com/pinterest Text 9CLOUDS to 68398

31. PINNING SECRETS http://9clouds.com/pinterest | Text 9CLOUDS to 68398 1. Text on pins Maintain your message & rights 2. Measure what works 3. Pin videos Analytics pinterest.com/source/site.com 4. Schedule Pins Pingraphy.com $12/mo

32. http://9clouds.com/pinterest | Text 9CLOUDS to 68398 FUTURE OF PINTEREST

33. Who’s Your Pinterest Partner? 9cloudsacademy.com Private group consulting Tutorials, case studies, strategies Private social media groups and Q & A Current info and constant inspiration

34. 7 Day $1 Trial for NSS Attendees 9cloudsacademy.com $27/mo, no contract

35. what questions do you have? 9clouds.com | 855-9CLOUDS | scott@9clouds.com

Pinning and Winning: Pinterest for Business

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