The document discusses planning for growth and essential recruitment research. It outlines a four-step planning process: 1) organizational review, 2) membership review, 3) industry review, and 4) departmental review. Each step involves collecting different types of data about the organization, membership, industry trends, and internal processes. The recruitment plan should then include targets, messages, tactics, and appendices based on the research findings. Maverick approaches to research like using metaphors, lateral thinking, and social media monitoring are also recommended to gain deeper insights.