Integrated Change provide digital solutions specifically to the healthcare industry. Our services cover mobile health and digital health marketing. This presentation will give you a quick overview about our company, what we do and how we do it.

1. @integratedchg
google.com/+IntegratedchangeNet
facebook.com/IntegratedChange
www.integratedchange.net
Mobile and Digital Healthcare Agency

2. What we do
Develop mobile solutions for healthcare
Develop digital solutions for healthcare
Integrating both
www.integratedchange.net

3. About Integrated Change
• 7 people. London based
» UX/graphic designers,
» Native mobile developers
» Web developers (front-end/back-end)
» Digital marketing and copywriting
» Project management
• We work with NHS and private healthcare providers, both primary and tertiary,
along with research teams, medical device manufacturers, professional
practices, insurers, health sector charities and digital healthcare agencies.
• Over 50 mobile and digital projects deployed.
• A large proportion of our work is white-labeled.
www.integratedchange.net

4. Healthcare: a change of mind set
Patients are our customers
Family members/care-givers are customers
HCP’s are customers
We should provide them with empowerment
What we demand from retail and banking, we
should demand from mobile healthcare
www.integratedchange.net

5. Focused on digital health
Creating online, measureable digital marketing strategies
Driving more relevant traffic to hospital groups and pharmaceutical’s
Outreach campaigns, SEO, PPC, Social
Online PR and generating online brand noise
Raising awareness of conditions, patient management
Delivering inbound web-enquiries
ROI focused campaigns

6. Focused on mobile health
Mobile application design, development, deployment and management
Mobile application marketing and ROI campaigns
Mobile web and web app design, development, deployment and management
Patient management and specialist nursing tools
Condition awareness and med student education tools
Appointment systems and bed occupancy systems (mobile led via tablets and smartphones)
Use of push notifications directly to the device – patient status updates, drug adherence, bed
management and availability.

7. Platforms: mobile healthWINDOWS
ANDROID
iOS
WEBAPP
FRONTAND
BACKEND
www.integratedchange.net

8. Our
Development
process

9. Focused on the end user
Persona creation
Customer profiling
Ethnographic studies
Quartz composer -origami
Sketch
InVision
Analytics
PHP
Java
Flash
Action Script
ASP/ASP.net
AWS
Javascript
SSL and encryption
www.integratedchange.net

10. Our mobile skill set
Objective-C
Java
.NET
C#
JQuery
HTML5
CSS3
C++
JavaScript
node.js
AES256
HMAC
App packaging/upload
ASO
www.integratedchange.net

11. Our digital skill set
Google AdWords
Google Analytics
On-page technical
Online PR/outreach
Content strategy
Copywriting
Social channel mgt
AdRoll
Facebook advertising
LinkedIn advertising
iOS smart banners/tools
Google Mobile SDK
App marketing
Google Play Referral Flow
Mobile deep linking
www.integratedchange.net

12. Integrated Approach
Google AdWords
Google Analytics
On-page technical
Online PR/outreach
Content strategy
Copywriting
Social channel mgt
Split testing
AdRoll
Facebook advertising
LinkedIn advertising
Google Mobile SDK
App marketing
Google Play Referral Flow
Mobile deep linking
Objective-C
Java
.NET
C#
JQuery
HTML5
CSS3
C++
JavaScript
node.js
AES256
HMAC
App packaging/upload
ASO
Persona creation
Customer profiling
Ethnographic studies
Quartz composer -origami
Sketch
InVision
Analytics
PHP
Java
Flash
Action Script
ASP/ASP.net
AWS
Javascript
SSL and encryption
Project Managed
mobile digitalUX and web
www.integratedchange.net
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13. Project Management
• Transparency and clear communication
• Basecamp - full client visibility of:
Milestones and project markers
Messaging system between our clients and developers
Files/graphics version repository
• Atlassian JIRA bug tracking and fixing
• TestFlight – distribution of beta apps on the fly

14. On going support
Continuous support
1. Bug fixes
2. Mobile OS/browser compatibility
Continuous transparency
3. Monthly analytics reporting
4. Performance to target (KPI’s)
Continuous development
5. Life cycle management
6. Strategy direction, new opportunities
www.integratedchange.net

18. Working in partnership
• We work in different ways with our partners –
– Fully white-labelled
– Dual-branded
– Direct
– Mix of all of them
• Development only service or a full, end-end service relationship
• Consultancy, ethnographic surveys, end-user research, proof of
concept definition, funding applications and proposals
• Providing full pre and post sales support
www.integratedchange.net

19. So what does this all mean?
• We deliver to high standards
• We deliver to budget
• We deliver on-time…
You’ve heard all that before.
…but wait!
www.integratedchange.net

20. Mobile strategy can become
OVERWHELMED with
the technology
www.integratedchange.net

21. Digital strategy can become
OBSESSED with
the look
www.integratedchange.net

22. WHAT ABOUT THE END
USER?
www.integratedchange.net

23. Work With Us
• 100% focus on healthcare
• Strong commercial backbone
• In-house, integrated development
• Experience development and digital partner
• We have an opinion. We are not a ‘yes’ agency
www.integratedchange.net

24. Thank you for reading
@scotthague
google.com/+IntegratedchangeNet
facebook.com/IntegratedChange
www.integratedchange.net
Mobile and Digital Healthcare Agency