For anyone that is yet to embark on the journey of writing a book, I encourage you to not waste another second. Now is the moment to start. I took far too long to bring this book to the shelves. Full of excuses, distractions and juggling far too many balls in the air, my book project always seemed to fall to the bottom of my priorities. My turning points was when I finally admitted to myself that writing a book is the ultimate expression in my point of view. Whether you right, wrong, or completely crazy, you have to learn there comes a point where you draw a line in the sand. So if you’ve got a book idea, START NOW.

1. S E L F - P U B L I S H I N G
S U C C E S S
M Y S E C R E T T O
SCOTTEBALES.COM

2. Self-publishing is recreating the nature
of the publishing. Empowering authors to
new heights. My career gave me a strong
platform that would likely get the
attention of a publisher, but I chose to
self-publish. The innovative
entrepreneur in me chose the path giving
me the greatest control, creating a
strong learning journey. I had to think of
my thought leadership as a platform
and the book as a product. Creating an
exciting fusion of my skills in Lean Startup,
Content Marketing, Product Sales and
Corporate Sponsorship. Never before in
my career have I had the opportunity to
pull on all these skills for one project.

3. S E L F -
P U B L I S H I N G
T I P S
M Y T O P 5

4. Share
Early
One of my limiting factors
early on was I never thought
my manuscript was good
enough to share. Once I got
it out in the open, amazing
feedback and collaboration
started to flow. Don’t be
scared to get people to read
what you have, no matter
how weak you think it is.
1

5. It can be
FUN
Yes, for those that want to
learn along the way, self
publishing, like building your
first Startup is full of exciting
lessons. Making publishing
enjoyable is a key way to
stay energised and
enthusiastic, curious to
learn at every step.
2

6. Find a GREAT
team
Don’t hunt for people that
have awesome CVs, look for
a balanced team of people
that you know you can work
with. The team’s ability to
work together is more
important.
3

7. Content is
KING
When it comes to writing a
book, especially as a self-
publishing author, the
content of the book is your
best source of marketing.
Find creative ways to turn
statistics, insights and
points of view into images,
videos and articles.
4

8. Learn the
ASK
Most first time authors turn to
friends and family to buy the
first copies, which they may
do simply to be polite. But
the aren’t enough to get your
book off the ground. Learn
from Gary Vaynerchuk’s Jab,
Jab, Jab, Right Hook. Give,
give, give, but remember to
make the ask for support,
sponsors and sales
5

9. - S C O T T B A L E S
“For anyone that is yet to embark on the journey or writing
a book, I encourage you to not waste another second”

11. y o u r g u i d e t o m o b i l e s u c c e s s
T H E F U T U R E I S M O B I L E
b i t . l y / m o b i l e re a d y b o o k

12. SELF-PUBLISHING
SUCCESS
s c o t t e b a l e s . c o m / f e e d b a c k