activ8 "Who we are" What we offer" media presentation

1. www.goactiv8.com
Activ8 is no ordinary marketing We go beyond promising big ideas and solutions. At Activ8, we exceed
expectations and we deliver the tools and resources necessary to achieve
company. With a particular focus on
results. We lend expertise to the latest trends, consumer activity and
NASCAR sponsorships and marketing landscapes, giving our clients strategic solutions that catapult
relationships, we are driven to create an them above their competitors.
identity for you that connects with the We do it simply by:
consumer - the NASCAR fan.
Immersing ourselves in your brand and your marketing initiatives
Identifying key factors that affect how we create viable solutions to
Sponsorship placement, management
business challenges and needs
and activation is our specialty. At Activ8,
Understanding what motivates the customer by embracing them and
we strive on matching success-driven catering to their needs
partners who share the same vision.
Implementing innovative, engaging and effective creative solutions that
Through carefully selected and result in sales-boosting market results
pre-screened teams in all of NASCAR’s Using NASCAR and Grand-Am Racing to create innovative marketing
series - Sprint Cup, Nationwide and and promotional opportunities
Craftsman Truck - as well as the Developing strategic marketing plans to maximize your sponsorship
Grand-Am Racing Series, we are able to Turnkey solutions to sponsorship management
offer cost-effective and result-driven
On-site activation and management of sponsors
partnerships. Your customized package
Generating business-to-business relationships
and partnership with select teams will fit
your individual needs. Your sponsorship
will be leveraged to achieve company
objectives, taking into consideration
financial budgets, brand objectives and
long-term goals. Activ8 evaluates
prospective teams and venues
customized to the client’s industry and
needs.
info@goactiv8.com • p.704.664.1755 • f.704.664.1589
121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117

2. info@goactiv8.com • p.704.664.1755 • f.704.664.1589
121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117
www.goactiv8.com
Placement Strategies and Increase sales from loyal NASCAR fans
Considerations Offer unique hospitality
What are the company and brand objectives? Develop a National platform with
What are the marketing needs of the sponsor- grassroots execution
local and National? Deliver a healthy ROI
Are there geographic preferences or specific
Sponsorship Opportunities
markets that require more attention?
Race car and team sponsorship
What are the budget parameters? What types of
Business-to-business marketing
budgets exist? (i.e. - Traditional marketing,
Diversity, Sports, Customer Appreciation, Trackside marketing
Promotional) Charitable efforts
Motorsports Sponsorship Benefits Corporate entertainment and hospitality
Enhance corporate image Promotion fulfillment
Generate media opportunities Driver and showcar appearances
Motivate employees and sales teams Public relations campaign
Enhance brand equity Product promotions
National and local consumer promotion platform
National and local employee incentive platform
Develop and cultivate business relationships
Hospitality
Used to activate sponsorships at NASCAR races
Can be tailored to meet your needs
Includes food and beverages, all customized to fit budgets and needs
Can be used as a perk for employees, or as an internal goal fulfillment
Can be used for business-to-business or to entertain new clients
Can be used for consumer promotion fulfillment
Most hospitality includes pit and garage tours for guests so they can
get up close and personal with drivers and crews behind the scenes
Most hospitality includes a driver appearance
Trackside/Mobile Marketing
Set up booth in fan areas at tracks (infield or outside of grandstands)
Used for sampling product or handing out information
Used for data collection- generating leads
Sell product or services on-site
Fans can experience the brand
Used as a platform for consumer promotions

3. info@goactiv8.com • p.704.664.1755 • f.704.664.1589
121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117
www.goactiv8.com
Our Services
Sponsorship Management and Activation Media and Creative
Daily communication with team and sponsor Proposals
Identify and coordinate hospitality needs Sponsorship packages
Fulfill sponsor ticket and pass requests Website development and maintenance
Sponsor transportation and at-track needs Brochures
Driver/owner appearance coordination Press Kits
Sponsor communications (website, newsletter) Media Handouts
Weekly team reporting and performance summary Car designs
Sponsorship ROI analysis Uniform and transporter designs
Provide turnkey sponsorship solutions Logo designs
At-track guest and VIP management
Develop Execution Plan
Contests/Sweepstakes
Internal and Corporate Incentive Programs
Radio/TV Merchandising
In-Store Merchandising
Partner Promotions (BTB)
Sales/Trade Incentives
Public Relations/Publicity
Preferred Customer Programs
Sampling (if applicable)
Events (On-site Logistics)
Showcar/Driver appearances

4. info@goactiv8.com • p.704.664.1755 • f.704.664.1589
121 Rolling Hill Road, Suite 225 • Mooresville, NC 28117
www.goactiv8.com
Activ8 has extensive experience in bringing partners together in motorsports. Successful partnerships and activation are
key to maximizing a sponsors investment and generating brand awareness.
Past and Current Clients and Partners Include:
Fitz Motorsports
Gillette Evernham Motorsports
Rusty Wallace Inc
Supercuts, Inc
Goulds Pumps
Jani-King
Family Dollar
Bluegreen Resorts
Cottman Transmissions
Regis Corporation
CitiFinancial
Team Hyper-Sport with driver/owner and a-list celebrity Patrick Dempsey
and other top-tier NASCAR teams
Affiliated drivers and owners:
Kasey Kahne
Elliott Sadler
Patrick Carpentier
Robby Gordon
Chase Miller
Reed Sorenson
Rusty Wallace
David Stremme
Steve Wallace
Chase Austin
Max Papis
Joe Foster
Patrick Dempsey (celebrity and Grand Am driver/owner)
and other top-tier NASCAR drivers