Algo Proofing“Do Not Chase the Dragon”         Presented by:           Scott Polk    Co-Founder ObsidianEdge
Algo Changes4 Major Algo Shifts• Panda• Penguin• EMD• Top Heavy
How many have been  hit by one of the   Algo Updates?
Panda
Penguin
EMD
Top Heavy
Why Did you get hit?
Content    ThinNon-Relevant
LinksAnchor Text RelevancyDistribution  Quality
Keyword Domains       Thin Domains   .info, .cc, .biz, etc …
Too Many Adsabove the fold
Do not Chase the Dragon!Or you may get    burned
What to Do?!?18 to 24 Month Strategy
Balance
Think Forward
Scott Polk Co-Founder/ PresidentObsidianEdge Marketinghttp://ObsidianEdge.com       @scottpolkscott@obsidianedge.com
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Algo Proofing - PubCon Las Vegas 2012

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  • You’re not in search to get rankings you’re in it to get sales, once you realise this you can stop chasing the algorithm and start looking at ways to improve your site
  • You’re not in search to get rankings you’re in it to get sales, once you realise this you can stop chasing the algorithm and start looking at ways to improve your site
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