Algo Proofing - PubCon Las Vegas 2012
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Algo Proofing - PubCon Las Vegas 2012

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  • You’re not in search to get rankings you’re in it to get sales, once you realise this you can stop chasing the algorithm and start looking at ways to improve your site
  • You’re not in search to get rankings you’re in it to get sales, once you realise this you can stop chasing the algorithm and start looking at ways to improve your site

Algo Proofing - PubCon Las Vegas 2012 Algo Proofing - PubCon Las Vegas 2012 Presentation Transcript

  • Algo Proofing“Do Not Chase the Dragon” Presented by: Scott Polk Co-Founder ObsidianEdge
  • Algo Changes4 Major Algo Shifts• Panda• Penguin• EMD• Top Heavy
  • How many have been hit by one of the Algo Updates?
  • Panda
  • Penguin
  • EMD
  • Top Heavy
  • Why Did you get hit?
  • Content ThinNon-Relevant
  • LinksAnchor Text RelevancyDistribution Quality
  • Keyword Domains Thin Domains .info, .cc, .biz, etc …
  • Too Many Adsabove the fold
  • Do not Chase the Dragon!Or you may get burned
  • What to Do?!?18 to 24 Month Strategy
  • Balance
  • Think Forward
  • Scott Polk Co-Founder/ PresidentObsidianEdge Marketinghttp://ObsidianEdge.com @scottpolkscott@obsidianedge.com