Algo Proofing - PubCon Las Vegas 2012

by scott polk on Nov 08, 2012

You’re not in search to get rankings you’re in it to get sales, once you realise this you can stop chasing the algorithm and start looking at ways to improve your site
You’re not in search to get rankings you’re in it to get sales, once you realise this you can stop chasing the algorithm and start looking at ways to improve your site

Algo Proofing“Do Not Chase the Dragon” Presented by: Scott Polk Co-Founder ObsidianEdge
Algo Changes4 Major Algo Shifts• Panda• Penguin• EMD• Top Heavy
How many have been hit by one of the Algo Updates?
Panda
Penguin
EMD
Top Heavy
Why Did you get hit?
Content ThinNon-Relevant
LinksAnchor Text RelevancyDistribution Quality
Keyword Domains Thin Domains .info, .cc, .biz, etc …
Too Many Adsabove the fold
Do not Chase the Dragon!Or you may get burned
What to Do?!?18 to 24 Month Strategy
Balance
Think Forward
Scott Polk Co-Founder/ PresidentObsidianEdge Marketinghttp://ObsidianEdge.com @scottpolkscott@obsidianedge.com