1) The document discusses four major Google algorithm updates - Panda, Penguin, EMD, and Top Heavy - that have impacted many websites. 2) It warns against "chasing the dragon" or making rash changes in response to algorithm updates, and instead recommends a long-term strategy of 18-24 months to balance and improve websites. 3) The presentation provides advice on content quality, links, domains, and ads to help websites optimize without being negatively impacted by algorithms.

1. Algo Proofing
“Do Not Chase the Dragon”
Presented by:
Scott Polk
Co-Founder ObsidianEdge

2. Algo Changes
4 Major Algo Shifts
• Panda
• Penguin
• EMD
• Top Heavy

3. How many have been
hit by one of the
Algo Updates?

4. Panda

5. Penguin

6. EMD

7. Top Heavy

8. Why Did you get hit?

9. Content
Thin
Non-Relevant

10. Links
Anchor Text
Relevancy
Distribution
Quality

11. Keyword Domains
Thin Domains
.info, .cc, .biz, etc …

12. Too Many Ads
above the fold

13. Do not Chase the Dragon!
Or you may get
burned

14. What to Do?!?
18 to 24 Month Strategy

15. Balance

16. Think Forward

17. Scott Polk
Co-Founder/ President
ObsidianEdge Marketing
http://ObsidianEdge.com
@scottpolk
scott@obsidianedge.com