Recent case study of a site recovering from a manual action link penatly

1. Penalty Abatement
Re-thinking Linking

2. Penal t y
Recovery Case
St udy

3. Case St udy - Background
This site was “sold” on all links are going to help you and contracted with various SEO
agencies to build links. They never checked the quality or methods and ranked highly for
a number of years … until Google took notice.
Link Building Tactics
•Article Directories
•Directory Submissions
•Link Wheels
•Private Link Networks
•Paid Links (direct to website)

4. Case St udy – Manual Act i on
This site was “sold” on all links are going to help you and contracted with various SEO
agencies to build links. They never checked the quality or methods and ranked highly for
a number of years … until Google took notice.

5. Case St udy - Background
Site lost 50% of traffic from Google Organic overnight

6. Case St udy - Hi st ory
Clean up
•SEO Agencies continued building poor quality links after penalty
•Link Removal Requests (documented)
•Estimated 6k domains disavowed ~20k links
Parallel Strategy
•Link Acquisition Strategy
•Alignment with all Internet Marketing Departments
•Content Marketing
•Online Promotion
•Organic Outreach
•Paid Social Promotion
•Public Relations connections

7. Case St udy – Process
Data Collection:
•Prior SEO Agency Reports (NONE – did not exist)
•Google Search Console (Webmaster Tools)
•Bing Webmaster Tools
•Ahrefs.com
•LinkResearchTools.com (24 link data sources)

8. Case St udy – Dat a
Consol i dat i on

9. Case St udy – Manual Revi ew

10. Case St udy – Manual Revi ew

11. Case St udy – Manual Revi ew

12. Case St udy – Li nk Removal
Request s

13. Case St udy – Di savow Li nks
No URL level disavow – only root domain level

14. Case St udy – Reconsi derat i on
Request
“Keep in mind that removal of a manual action doesn’t
guarantee that your site’s ranking will increase”

15. Case St udy – Acqui ri ng New
Li nks ( paral l el )
“Keep in mind that removal of a
manual action doesn’t guarantee that
your site’s ranking will increase”
The penalty removal basically removes the barrier to ranking, it does
NOT allow you to gain your old rankings back.

16. Case St udy – Cont ent
Market i ng
Infographics
In-depth Articles
Trending Content
Emotional Hooks
Utilize content
as the anchor
For outreach
campaigns

17. Case St udy – Onl i ne Promot i on
•Facebook
•Twitter
•Instagram
•LinkedIn
•Snapchat
•StumbleUpon
•Etc …

18. Case St udy – Int egrat ed
Market i ng Channel s
Leverage all marketing channels with organization
•Social Media
•Paid Search
•Public Relations
•Press Releases
•Email Marketing
•Newsletters
•Customer Retention
•Partner Relationships
•Affiliate Marketing
•Etc …

19. Case St udy – Recovery
Clean up work must be done in parallel to acquisition
campaigns or you push your timeline out.

20. http://marketingnomads.com
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