A recent presentation that was driven more by what I said than by what was presented, but still some valuable information that can be derived.

1. Startup Marketing Making things happen on a budget Scott Poniewaz Co-founder at CampusDibs.com Twitter: @scottpony scottponiewaz.com

2. Journalism in Montana to Startups in NYC… •Photojournalism & Studio Art at the University of Montana •Director at Rustic Pathways -Manager Southeast Asia Photography Programs -Director of Sales in Midwest, Pacific Northwest, and the Northeast/tri-state area -Developed and oversaw India Operations •Community Manager at Angelsoft -Managed and developed customer service program •Co-founder at Dibs Inc. -CampusDibs.com -Coming soon: Dibsie

3. Why Campus Dibs? -Deal sites went from 61 in Q1 of 2010. Now up to over 320 in the US in Q1 of 2011 -National online retailers enjoy the greatest benefit by having access to smaller markets -Group Buying industry to grow to $2.7 Billion in 2011 -Many niches and verticals Source: Local Offer Network Year in Review Couponing is coming back •80 percent of college students ‘very likely’ or ‘likely’ to use a coupon when out with friends. •1/3 or 36% open to using a coupon on a first date Source: Campus Dibs “Covert Couponing’ study •In 2010, $3.7B worth of coupons were used •332 billion coupons distributed in 2011 -Exceeded 2009 by 21B and a 37% increase in digital coupon offers over 2009 Source: US CPG Coupon Facts Annual Report

4. Getting your idea off the ground Pre-Launch •Friends, family and others •Social Media •Networking and events •Campus Representatives Launch •Strategic Partners •Kickoff events •Press •Relevance Building Momentum •Word of mouth •Excellent customer service

5. Technology, PR, and Marketing: Social media is a powerful customer service tool Domino’s The good & The bad United Domino’s: http://bigfatmarketingblog.com/2009/04/16/dominos-and-the-nose-cheese-dilemma/ United Airlines: http://www.fastcompany.com/blog/ravi-sawhney/design-reach/youtube-serves-180-million-heartbreak

6. So where is it going?

7. How is this going to happen? Source: Yoram Wind, Professor of Marketing. Wharton School at the University of Pennsylvania.

8. Take a lesson from Vanilla Ice…

9. Contact me… Scott Poniewaz scott@dibsie.com Co-founder at CampusDibs.com Twitter: @scottpony scottponiewaz.com Coming soon: Dibsie.com