This is the first of two presentations led by Mike Simonsen and Scott Sambucci of Altos Research. This presentation provides insights and examples for using real estate market stats online - in Social Media, Blogs, Websites - for educating your contacts and generating new leads.
7. Sometimes the Data ≠ Headlines Scottsdale was holding strong, but now dropping. Phoenix has been down – but picking up this Spring!
8.
9. Strategies for Data on Your Website “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media
10.
11.
12.
13.
14.
15.
16.
17.
18.
Notes de l'éditeur
First question: “How’s the market?” how do you answer?
Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction