Scott Sayre Title: Principal Organization: Sandbox Studios The large scren mobiile presentation format of the iPad presents new opportunities for museum tour guides to enhance group tours with a wide range of rich media. This session describes the best practices and apps indentified in a 6 month research project at the Minneapolis Institute of Arts. As a follow-up to last year's presentation on the opportunity presented by the iPad's integration in group tours, this presentation will examine the findings from research on this topic conducted at the Minneapolis Institute of Arts in the Spring of 2011. The presentation will provide an overview of the research methodology, app selection criteria, design of the tour guide training, tour guide demographics, training outcomes and the resulting best practices. The presentation will provide an expanded summary of the chapter "Enhancing Group Tours with the iPad: A Case Study" published in the AAM e-book "The AAM Handbook to Mobile Planning and Strategy" in the summer of 2011. The presentation will conclude with a discuss of future directions for tablet enhanced tour experiences.

1. Scott Sayre MCN 2011 11.18.2011 Slide 1
iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
! iPad Enhanced Tours:
! Research and Findings

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
“... the ultimate Interactive device.”
P. Samis 2007, New Technologies as a Part of a Comprehensive Interpretive Plan

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Areas of Research - Response
> Visitor response
> Docent response
> Museum educator response
> Museum-wide response
> Community response

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Areas of Research - Obstacles
> Political and psychological obstacles?
> Physical obstacles?
> Technical obstacles?

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Areas of Research - Logistics
> Training needs
> Material preparation and organization
> Most effective materials
> Hardware management
> Cross marketing opportunities

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Project Development
> Summer 2008 - Visual Art Research Journal
> Fall 2009 - HP TouchSmart Prototyping
> Spring 2010 - Research and funding
– iPad Released!
> Summer 2010 - Prototyping and training
> Fall 2010 - Docent training and evaluation
> Winter 2010/11 - Full implementation

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Project Phases
> Hardware, Media and App Selection
> Tour Trials and Observation
> Definition of Best Practices
> Tour Guide Training
> Assessment

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Hardware, Media and App Selection

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Photos and Graphics

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Audio and Video

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Maps

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Searching and Reference

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Ongoing App Review
> Integration of all forms of media
> Linear and non-linear access
> Light table and searching
> Organization tools - folders, etc.
> Referencing onboard media without
duplication
> Ability to add metadata

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Tour Trials and Observation

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Observation assessed:
> Presentation strategies with the iPad
> Tour guide navigation of content
> Integration of content with tour
> Quality of content for group viewing
> Visitor engagement

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Observation findings: (20 tours)
> iPad portability was not an issue
> Tour guides navigated content and
apps without difficulty
> Screen size, brightness and audio
good for groups of 10-15
> Visitors were very engaged and
excited by iPad-based content

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Best Practices

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Best Practices
> Judicious use, avoid making iPad
focal point of tour
> Develop transition in and out of use of
iPad based media
> Hold iPad away from visitors when
locating content
> Display screen chest-high
> Flip screen to appropriate layout

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Best Practices
> Video and audio segments should be
kept from 30 - 60 seconds in length
> Narrate video rather than use audio in
noisy environments
> Darken screen and close when done
> Practice, practice, practice

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Tour Guide Training

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Implementation

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Assessment

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Assessment Tools
> Observer checklist and comment
document
> Pre-training survey
> Post-training survey

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Findings
Essentials
> Training with iPad and Apps
> Comfort with device and content
> Observation
> Practice & teaming
> Timing and serendipity
> Sharing experiences
See ebook chapter for detailed findings

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Challenges

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Key Challenges
> Requiring practice
> Maintaining balance
> Managing large amounts of content
> Docents use of personal ipads
See ebook chapter for detailed findings

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Adoptions - Big and Small
> Columbus Museum of Arts
> Kalamazoo Institute of Arts
> Milwaukee Art Museum
> Museum of Modern Art
> Walters Art Museum

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Opportunities
> Accessibility enhancement
> Camera and Facetime integration
> AirPlay to digital signage
> DAMS app

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Master’s Candidate
Laura Krueger
University of Minnesota
“Investigating the Use of Multimedia
Tablets on Art Museum Tours as an
Educational Tool for Visitor Engagement”
krue0192@umn.edu

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Mobile Apps for Museums
The AAM Guide
to Planning and Strategy
Edited by Nancy Proctor
With contributions from
Jane Burton, Allegra Burnette,
Ted Forbes, Kate Haley Goldman,
Ann Isaacson, Sheila McGuire,
Ed Rodley, Peter Samis,
Scott Sayre, Margriet Schavemaker,
Koven Smith, Robert Stein
and Kris Wetterlund
The AAM Press
American Association of Museums
Washington, DC
2011

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iPad Enhanced Group Tours: Research and findings at the Minneapolis Institute of Arts
Scott Sayre, Sandbox Studios
scott@sandboxstudios.org