A product launch toolkit for any product marketer that wants to launch a product. Includes the best tools, tips, and tricks for any product launch.

1. THE ESSENTIAL
PRODUCT LAUNCH
TOOLKIT
25TOOLS FOR PRODUCT MARKETERS

2. THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM

3. THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM

4. QUALAROO.COM
RESEARCH
QUALAROO
QUICK POP-UP SURVEYS ONSITE.
@SCOTTSEIFFER SCOTTSEIFFER.COM

5. SNAPENGAGE.COM
RESEARCH
SNAP ENGAGE
LIVE CHAT FOR ANY WEBSITE.
@SCOTTSEIFFER SCOTTSEIFFER.COM

6. SURVEYMONKEY.COM
RESEARCH
SURVEY MONKEY
EASY ONLINE SURVEYS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

7. GOOGLE.COM/INSIGHTS/CONSUMERSURVEYS
RESEARCH
GOOGLE CONSUMER SURVEYS
MARKET RESEARCH SURVEYS ACROSSTHE GOOGLE NETWORK.
@SCOTTSEIFFER SCOTTSEIFFER.COM

8. THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM

9. VERIFYAPP.COM
TEST & BUILD
VERIFY
MANUALLY A/BTEST MOCKUPS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

10. DOCS.GOOGLE.COM
TEST & BUILD
GOOGLE DOCS
COLLABORATIVELY CREATE AND EDIT DOCUMENTS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

11. TRELLO.COM
TEST & BUILD
TRELLO
PROJECT MANAGEMENT SOFTWARE.
@SCOTTSEIFFER SCOTTSEIFFER.COM

12. DRAFTIN.COM
TEST & BUILD
DRAFT
COLLABORATIVE WRITINGTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM

13. HIPCHAT.COM
TEST & BUILD
HIPCHAT
SIMPLE GROUP CHAT.
@SCOTTSEIFFER SCOTTSEIFFER.COM

14. ATLASSIAN.COM/SOFTWARE/JIRA
TEST & BUILD
JIRA
PROJECT MANAGEMENT SOFTWARE.
@SCOTTSEIFFER SCOTTSEIFFER.COM

15. THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM

16. TECHSMITH.COM/JING
TRAIN
JING
RECORDVIDEO SCREEN CAPTURES.
@SCOTTSEIFFER SCOTTSEIFFER.COM

17. GOOGLE.COM/+/LEARNMORE/HANGOUTS
TRAIN
GOOGLE HANGOUTS
GROUPVIDEO CALLS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

18. APPLE.COM/MAC/KEYNOTE
TRAIN
KEYNOTE
CREATE BEAUTIFUL PRESENTATIONS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

19. THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM

20. GOOGLE.COM/ALERTS
LAUNCH
GOOGLE ALERTS
CUSTOMIZABLE NEWS ALERTS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

21. HOOTSUITE.COM
LAUNCH
HOOTSUITE
SOCIAL MEDIA MANAGEMENTTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM

22. PRWEB.COM
LAUNCH
PRWEB
DISTRIBUTE PRESS RELEASES.
@SCOTTSEIFFER SCOTTSEIFFER.COM

23. EVENTBRITE.COM
LAUNCH
EVENTBRITE
EVENT PLANNINGTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM

24. BUFFERAPP.COM
LAUNCH
BUFFER
SOCIAL MEDIA MANAGEMENTTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM

25. SPLASHTHAT.COM
LAUNCH
SPLASH
EVENT PLANNINGTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM

26. THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM

27. GOOGLE.COM/ANALYTICS
MEASURE
GOOGLE ANALYTICS
WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

28. LOOKER.COM
MEASURE
LOOKER
BUSINESS INTELLIGENCE AND ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

29. KISSMETRICS.COM
MEASURE
KISSMETRICS
CUSTOMER INTELLIGENCE AND WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

30. MYSQL.COM
MEASURE
MYSQL
OPEN SOURCE RELATIONAL DATABASE.
@SCOTTSEIFFER SCOTTSEIFFER.COM

31. ADOBE.COM/SOLUTIONS/DIGITAL-MARKETING
MEASURE
ADOBE ANALYTICS
WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM

32. TABLEAUSOFTWARE.COM
MEASURE
TABLEAU
DATAVISUALIZATION.
@SCOTTSEIFFER SCOTTSEIFFER.COM

33. THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
SHARE THIS DECK
VISIT SCOTTSEIFFER.COM
FOR MORE PRODUCT MARKETING INFO
CONNECT TO SAY HELLO
@SCOTTSEIFFER