Hipcricket, an Augme Technologies, Inc. company was named "Mobile Service Provider of the Year" for 2011 by Mobile Marketer, the news leader in mobile marketing, media and commerce.

1. Hipcricket Named "Mobile Service Provider of the Year" by Mobile Marketer - MarketWatch 12/13/11 12:49 PM
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Hipcricket Named "Mobile Service Provider of the
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Company lauded for client engagements that integrate mobile in all channels
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Technologies, Inc. company AUGT +4.65% , today announced that Mobile Marketer, the Most Popular
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news leader in mobile marketing, media and commerce, has named it "Mobile Service
1. PAUL B. FARRELL
Provider of the Year" for 2011.
Our decade from hell will get worse in
The publication's awards are "handed out each year for outstanding work that moved the
2012
mobile needle for brands and marketers."
Mobile Marketer also honored Macy's, a Hipcricket client, as the 2011 "Mobile Marketer of 2. INDICATIONS
the Year." U.S. stock futures hold gains after retail
The publication lauded Hipcricket for its ability to deliver measurable value for its many sales
clients--in particular its "notable efforts" with Macy's Backstage Pass and Le Club Perrier--
through cross-channel campaigns across all mobile media, stating, "Hipcricket's continued 3. DAVID WEIDNER'S WRITING ON THE WALL
push to integrate mobile in all channels for clients is worthy of emulation." Hipcricket's Europe’s bank meltdown will hit home
acquisition by Augme Technologies, as well as the company's "effective branding, here
marketing and public relations," were also recognized.
"Being named the 'Mobile Service Provider of the Year' by Mobile Marketer is a 4. EUROPE MARKETS
tremendous honor for Hipcricket, one that recognizes our entire organization--including the Europe stocks rise on debt auctions,
technology, client engagement, creative and operations teams," said Eric Harber, Chief data
Operating Officer of Hipcricket. "Our team continues to lead mobile marketing in new,
scalable and exciting ways--such as further integrating mobile, social and enterprise CRM- 5. ASIA MARKETS
Asia markets fall as Europe optimism
-while continuing to provide outstanding service and measurable results to our clients."
fades
Earlier in the fall, the global research firm Frost & Sullivan stated that Hipcricket "has
emerged as the preferred provider of high-impact mobile marketing solutions in the United
States" and that "its recent acquisition by Augme Technologies is expected to further
consolidate the company's position as an industry powerhouse." Partner Center » Find a Broker
Frost & Sullivan recognized Hipcricket with its "North American Customer Value
Trade with
Enhancement Award," which is presented each year to the company that has Fidelity
demonstrated excellence in implementing strategies that proactively create value for its
customers. The award recognizes a company's intense focus on enhancing the value that
its customers receive, above and beyond good customer service, leading to improved Trade free for 60 days
with TD Ameritrade
customer retention and ultimately customer base expansion.
"Hipcricket has emerged as the preferred provider of high-impact mobile marketing
solutions in the United States," said Frost & Sullivan Senior Analyst Vikrant Gandhi. "Key Open. Fund. Trade
reasons for its strong performance include strength of its product portfolio, strong service with Scottrade
and support capabilities, exceptional speed of execution, and overall strategic acumen of
its leadership team."
Why Pay More?
"Hipcricket is a unique company that has successfully adopted a full-service approach to Switch to
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2. Hipcricket Named "Mobile Service Provider of the Year" by Mobile Marketer - MarketWatch 12/13/11 12:49 PM
Switch to
help marketers understand and leverage the potential of mobile marketing," continued OptionsHouse.
Gandhi. "Frost & Sullivan believes that Hipcricket is poised for continued success in the
U.S. mobile marketing and advertising markets, and presents the company with the '2011 Trade Free for 60
Days. E*TRADE
Customer Value Enhancement Award' in recognition of its ability to deliver the best results Securities.
to its customers and partners."
About Hipcricket Inc.
Hipcricket ( www.hipcricket.com ), owned by Augme Technologies, Inc. (otc.bb:AUGT -
News), is the one-stop mobile marketing and advertising company that empowers brands,
agencies and media properties to engage customers, drive loyalty and increase sales.
Hipcricket's customers connect with consumers across every mobile channel, including
SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded
apps. Hipcricket's proven technology, strategic and marketing services and experienced
account management teams have provided measurable successes across an industry-
leading 130,000 campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and
Clear Channel. The company has also created the first comprehensive permission-based
mobile ad network that taps into the buying power of the mass market with industry-
leading capabilities to target customers via location and highly-specific demographic
information across SMS, display, rich media and video.
Hipcricket is based in Kirkland (Seattle), Washington, and has operations in New York,
Atlanta, Dallas, Chicago, and Los Angeles.
SOURCE: Hipcricket
fama PR for Hipcricket
Keri Bertolino, 617-986-5007
Hipcricket@famapr.com
Copyright Business Wire 2011
ADD AUGT TO PORTFOLIO AUGT
Augme Technologies Inc.
$ 1.35
+0.06 +4.65%
Volume: 184,862
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3. Hipcricket Named "Mobile Service Provider of the Year" by Mobile Marketer - MarketWatch 12/13/11 12:49 PM
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