3. “The hook is not a substitute
for all the more substantive things
that you want to say to politicians.”
4. “The hook is just used to get your audience’s a ention,
and to make the connection between
what you want to say and
something they are interested in.”
11. Exercise!
Compose a biographical sketch of your target
audience. Try to answer our discussion
questions as best you can.
What’s
the se
tting?
What d
o they
alread
Where y know
do they ?
get the
What’s ir infor
import mation
ant to from?
What p them?
reconc
eption
s w il l y
ou nee
d to fig
ht?
48. When forced to work within a strict
framework the imagination is taxed
to its utmost — and will produce its
richest ideas. Given total freedom the
work is likely to sprawl.
— T. S. Eliot
49. Dear Sco ; thanks for your abstract which was accepted today for
poster presentation PLUS a 5 minute mini presentation in the
Thematic Session. Will be in touch on the rules of this. I a ach a
schedule for the Session and look forward to seeing you in Calgary.
Best regards
Steve E.
50. Dear Sco ; thanks for your abstract which was accepted today for
poster presentation PLUS a 5 minute mini presentation in the
Thematic Session. Will be in touch on the rules of this. I a ach a
schedule for the Session and look forward to seeing you in Calgary.
Best regards
Steve E.
