1. Free Tips for your Recruiters & Agency
LinkedIn Corporation
1
2. 1. It all starts with your profile.
Your personal professional brand:
Add a picture
Write a personal tagline
Write your elevator pitch
Point out your skills
Ask for recommendations
Own your public profile’s URL
3. 2. Leverage your recruiters’ profiles too
Use the Summary section like an elevator pitch for any
would-be-candidate or client. Use this section to give
them an idea of what it’s like to work with you as a
recruiter and the expertise at your company. Xuan even
actively solicits inquiries about working for LinkedIn and
includes her email address.
And finally, she takes advantage of the applications you
can add to your LinkedIn profile. You’ll see that she’s
incorporated LinkedIn’s corporate blog via our WordPress
app. We’ve seen other recruiters embed presentations,
polls, Twitter feeds, and sponsored events to provide
more color around what it’s like to work at their
companies.
4. 3. Utilize Groups
Join many
Groups
Participate in a few
1Million +
Run one Eng & Tech Mining
Design
Pro’s & Oil
Join many. There are more than 1,000,000 groups on LinkedIn. Join recruiting groups to stay up to speed on your job, or join groups that are relevant to your key
talent pools—whether they’re focused on industry, role or function.
Participate in a few. Get involved in a few select groups to brand yourself as an expert. Again, it’s all about building your personal brand as a recruiter. Don’t
just post an open job or plug for your company here or there—when you participate, make sure it counts.
Run one. We’ve seen our customers create groups about their companies, their industries, functional areas or niches in which they’re particularly strong—and
they use these groups for employment branding, pipeline building, and even sourcing.
5. 4. Follow companies
Follow companies in the industries that you work closely with, or companies that you’re trying to build a relationship with, to get the inside track on their hiring
trends. You’ll get updates on those companies’ new hires, new job opportunities, promotions or job changes within the company, and departures from the
company—and you’ll be able to see who’s hiring actively, who’s losing talent, and where their talent is coming from or going to.
6. 5. Update your Company Page
Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your competition
Designate Page Admins – for company
status updates
9. Less is Best Practices
More
Think in thirds – Jobs, Industry, Career Advice
Keep it brief
Ask questions
50 characters or less drives 28%
higher engagement Time your posts
Post frequently
Make it relevant
10. 7. Add a Follow Us Company button on your own site
Download at http://developer.linkedin.com
11. 8. Add an apply with LinkedIn button on your own site
Download at http://developer.linkedin.com
12. Build a community: Engage, analyze,
optimize Grow Your Career by Following:
XYZ.CO
Ed Franklin XYZ.CO
xyzCo
Cecile, get the latest on XYZ.CO
xyzCo Jobs, News & more! Grow Your Career by Following:
XYZ.CO
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
Build community:
Acquire Followers Engage Followers:
Post Updates
Establish presence:
Analyze & Optimize Develop branding assets
