7. MORE
BRAND
ARE
PUTTING
A
HUMAN
FACE
OR
SHOWING
HUMAN
CHARACTERS
8. SOCIA
MEDIA
HAS
ACCELERATED
THE
PHENOMENA
WITH
CONVERSATIONAL
BRANDS
9. «
In
my
social
feeds
and
yours,
brands
look
a
lot
like
people
-‐-‐
their
posts
occupy
the
same
real
estate
as
updates
from
my
mom,
they
face
the
same
blank
box
and
photo
uploader
before
publishing
as
I
do.
On
Facebook,
the
biggest
marketers
in
the
world
get
accounts
that
look
just
like
mine.
»
Noah
Brier,
co-‐founder
of
Percolate
(ex
Barbarian
Group)
11. People
are
complex
organisms,
products
of
tens
of
thousands
of
years
of
evoluGon.
Brands
are
a
device
invented
relaGvely
recently
to
make
it
easier
for
consumers
to
idenGfy
a
product
and
differenGate
it
from
its
compeGtors.
Most
people,
when
encountering
brands
online,
realize
that
there
may
be
humans
associated
with
it,
but
the
brand
itself
isn't
a
person.
Consumers
don't
want
brands
to
be
people.
Corey
Mull,
senior
analyst
at
CEB
13. BE USEFULL
BE TREAT HUMANS AND
TRANSPARENT, WELL, THEY’LL INNOVATIVE,
NOT HUMAN- RETURN THE BY FOCUSING
SKINNED FAVOR ON HUMAN
DIGITAL
3
TIPS
FOR
BRANDS:
FROM
A
HUMAN
BRAND
TO
A
HUMAN-‐CENTRIC
BRAND
15. «
Regardless
of
age,
regardless
of
posiGon,
regardless
of
the
business
we
happen
to
be
in,
all
of
us
need
to
understand
the
importance
of
branding.
We
are
CEOs
of
our
own
companies:
Me
Inc.
To
be
in
business
today,
our
most
important
job
is
to
be
head
marketer
for
the
brand
called
You.
»
Tom
Peters,
writer
on
business
management
prac>ces
20. DON’T DO VIDEO
MODESTY AND
CV. NEVER. IT’S
HONESTY ARE DON’T BE COOL*
NOT GOOD FOR
KEY
YOU.
3
TIPS
FOR
HUMANS:
FROM
SELF-‐BRANDING
TO
SELF-‐ESTEEM
*This
one
was
borrowed
from
Bruce
Mau
Manifesto,
one
of
the
best
read
on
crea>vity,
ever.
