2012 Using Social Media to Spread the SBDC Message

Using Social Media

to Spread the SBDC Message

© 2012 The University of Scranton SBDC

Our SBDC reaches far…


Introductions
• Keith Yurgosky – University of Scranton
SBDC
@scrantonsbdc
• Herb Lawrence – Arkansas State SBTDC
@astbdc_asu
• Mike Bowers – Columbus Ohio SBDC
@michaelbowers


Today’s Agenda
• Define the problem
• Tell our stories
• Produce ideas
• Develop a plan


This is a Test
• Take my picture
• Tweet picture with this text – Here is
@kyurgo of the @scrantonsbdc helping
#smallbiz learn about #socialmedia at
#asbdc2012
• Follow @PAsmallbusiness
• Re-Tweet their tweet


The Problem
SBDCs being known as

“The Best Kept Secret”

This isn’t helping SBDCs get noticed by
stakeholders (our funding sources)


Currently

We have hundreds of SBDCs tweeting and

posting to social media sites with no consistent

message


What We Need
Develop a uniform SBDC brand or
message across multiple Social Media
platforms.

•Common Tweets
•Consistent use of the #SBDC hashtag
•Targeted Tweets and Status Updates
to our Stakeholders (and anybody who’ll
listen)


What if all the SBDCs acted as one
cohesive unit?
We can use Social Media to let Federal
& State Representatives know every
time a new business opens or jobs are
created!!


Where Do We Start ?

Answer: Create an SBDC Online Brand

#SBDC


Blogging

• It’s free
• Search engine
friendly
• Good starting point

scrantonsbdc.wordpress.com

“Blogging allows our SBDC
consultants a forum to share
their years of consulting
experience with others.”


Our SBDC Blog is our Social Media focal point for highlighting our

programming as well as client success stories.

Facebook.com/scrantonsbdc


Facebook
• “Share” info on New
Business starts and
Success Stories
• “Friend” Legislators
• “Share” info from
other SBDCs

facebook.com/scrantonsbdc

Facebook is a great way to stay
connected with legislators. Being
“friends” helps keep your SBDC
fresh in their mind come budget
time.


So how can Twitter help ?
• Listen first!
• Use the Twitter Search to listen for your
SBDC, other SBDCs, or words that relate to
your #smallbiz location
• Hashtag.org (#)
• Participate by asking questions
• Share information (re-tweet)


Twitter
Our SBDC uses Twitter for:

• Sharing valuable business information
• Announcing new businesses
• Highlighting SBDC clients
• Promote SBDC training and other events


Have you ever
“checked in” using
FourSquare ??


SBDCs should encourage clients to Claim

their Venues on FourSquare. SBDCs can

leave tips at these locations.


SBDCs and FourSquare
• Leave tips at businesses using an SBDC
Screen Name
• Create an SBDC and FourSquare poster
advising people to check in at a location


YouTube
• Create short (1 minute) small business tips
and/or How to Videos.
• Highlight businesses you work with … and
how the SBDC helped them.
• Use YouTube as a Search Engine
• Share videos on Blog, Facebook, Twitter,
etc.


YouTube SBDC
Success Stories
http://www.youtube.com/watch?v=OqfTblv2wHM

http://www.youtube.com/watch?v=hjXfVcQk1PI


LinkedIn

• Create profile – highlighting expertise
• Join SBDC Groups
• Create a local SBDC group of your SBDC
clients
• Join other discussion groups… and participate
• Lead discussions … become known as an
“expert”


Pinterest
• Add Pins of client products / services
• Create Boards of SBDC clients
• Use #hashtags in descriptions


??

It’s Time for SBDCs to
Stand Out in a Crowd


Not a Secret Anymore
• SBDCs need to be the leaders in Social
Media discussions regarding #smallbiz
• It’s time we start acting like a National
network
• It’s up to us


What Do You Need To Do ?
Listen – for #sbdc #legislative and #location content

Participate - Respond to questions and share SBDC info and

events

Reach Out – Make sure legislators and other stakeholders know

what is happening at your SBDC

REMEMBER © 2012 The University of Scranton SBDC

How Do I Get Started ?
• Website
• Blog
• Facebook
• Twitter
• YouTube
• Pinterest
• LinkedIn
(Search Engine Optimization)


Where Do We Start ?


Here’s our plan…
• What content to tweet and retweet : We
would set up programmed searches for hashtags
like #SBDC and #asbdc, #SBA, #smallbiz and
#jobs. (Hashtags are a Twitter feature people
use to aid searching for topics. People offering
content include them in their tweets, so people
searching can find them).

• What to watch out for : We should set up
Google Alerts to catch any mention of SBDCs
especially our own, of course. Also, mentions of
our partners, clients, and local issues.


• When to reach out: We’d want to watch for
media people and issues that could create
media opportunities for us,,such as interviews.
Reaching out in Twitter means either tweets
mentioning specific handles or direct
messages to specific people.

• How to reach out: We’d want to reach out
correctly and respectfully, only for specific
cases and specific people. Direct messages
should ever look or feel or act like spam.


Social Media Marketing
Massing Fires


Getting the Word Out

Spread the word on the RIGHT Channels

Post it on a site that
search engines can
index

Create Content in
Where we create content to FEED our Blog a Form Customers
Want


Tools to Create Content

• Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even
video online to share with your audience
• Animoto.com Video creation and sharing tool that allows you to upload images and
short video clips, add text, then mix with a great music library to share with your fans.
short video clips, add text, then mix with a great music library to share with your fans.
• Storify.com Online curation site bring information from Google, Facebook, Twitter,
• Storify.com Online curation site bring information from Google, Facebook, Twitter,
YouTube, Instagram and more. Perfect for quick creation of information in appealing
YouTube, Instagram and more. Perfect for quick creation of information in appealing
format.
format.
• YouTube – Fits as both a support tool and as its own social network. Shoot video
• YouTube – Fits as both a support tool and as its own social network. Shoot video
from anywhere, upload to YouTube and share on your sites.
from anywhere, upload to YouTube and share on your sites.

• Get more information about Slideshare, Animoto and YouTube at our Storify article
• Get more information about Slideshare, Animoto and YouTube at our Storify article
“Tools to Create GREAT Content”
“Tools to Create GREAT Content”


Tools to Save Time
• Hootsuite.com
• Buffer.com
• Tweetdeck.com
• Facebook Page Scheduler

Read all about these and other scheduling
tools at our Storify article “Scheduling Tools
for Beginners”

Connect with Us
• E-mail hlawrenc@astate.edu
• Facebook http://www.facebook.com/asu.sbtdc
• Facebook http://www.facebook.com/herb.lawrence
• Twitter http://www.twitter.com/asbtdc_asu
• LinkedIn http://www.linkedin.com/in/asusbtdc
• Pinterest http://pinterest.com/astatesbdc/
• Google Plus
https://plus.google.com/u/0/116773498364928584762/posts
• Oh… or call me (870) 972-3517


SBDC Social Media Checklist

___ Check Google Alerts for any Mention of SBDC. – Share Content|

___ Pick one client each week / month to feature - Use SBDC Blog to feature client

___ Along with Blog make an SBDC Video to highlight client

( Business Starts, Expansion, Obtain Financing, New Product, Awards etc. )

___ Link to Blog post / Video on your SBDC Facebook Page

___ Tweet the Blog Post

___ Use #SBDC Hashtag #Town #Legislator #jobs #4jobs

Follow Us

@ScrantonSBDC
(For a copy of today’s handouts)


Questions?


facebook.com/scrantonsbdc

@scrantonsbdc

http://scrantonsbdc.wordpress.com/

pinterest.com/scrantonsbdc

800 Linden Street
Scranton, Pennsylvania 18510
Phone: (570) 941-7588

E-mail: sbdc@scranton.edu
www.scrantonsbdc.com


2012 Using Social Media to Spread the SBDC Message

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (7)

Similaire à 2012 Using Social Media to Spread the SBDC Message

Similaire à 2012 Using Social Media to Spread the SBDC Message (20)

Dernier

Dernier (20)

2012 Using Social Media to Spread the SBDC Message

Notes de l'éditeur