2. Seven Super Tradeshow Promotion Steps Have a pre-show promotional plan Have an on-site promotional plan Alert the media Organize an attendee competition Decide on your “giveaways” or “freebies” Decide on your on-site hospitality event Check the details Susan Friedman, Trade Show Coach
3. Event Blog Preparation Laptop Appropriate carrying case Digital camera Video camera Digital recorder Blog site, video stream site, photo sharing site Twitter Extra batteries, power cords, chargers
4. Tips on Live Blogging An Event Save blogging for longer posts Video the conference as much as you can and upload during breaks Capture the mood and post quality information Ensure you have internet access Use the tool CoveritLive Darren Rowse
6. 25 Resources for Pay Per Click Event Marketing Written by Julius Solaris Event Manager blog Feels PPC marketing for events is profitable, quick, effective and requires less time than social media Excellent links to various resources to get even the most novice started on using Pay Per Click marketing
7. 2010 Social Media and Marketing Survey Exhibition marketers rate social networking sites as the most popular marketing tools The second most popular for exhibition marketers is professional-networking sites Interestingly enough, event marketers agreed with exhibition for most popular but then rated blogs/microsites next Exhibitions
8. Building a Company with Social Media Written by John Gibb One of the purposes of social media marketing is to engage people Social media is cost-effective Need to explore the variety that is available and determine what works Complete the marketing plan
9. Two Events Using Social Media One of a Kind Show and Sale American Express Winterlicious
10. Why Blog? Jay Rosen, media guru, believes: …blogging “teaches you how the web works”