Kick off Small Business Week 2009 in Calgary with Stuart Crawford and the Calgary Chamber of Commerce. Social Media 101 and how to build trust within the community using everyday social networking and social media tools such as blogs, twitter, linkedin, youtube and blogtalkradio. Stuart Crawford from Bulletproof InfoTech presented to Chamber members to kick off small business week.

1. Social Media for Small BusinessCalgary Chamber of CommerceHow do you become the local expert and build trust in your community? Stuart R. Crawford VP, Business Development Bulletproof InfoTech 403.206.2233

2. Before we begin What social networking/media sites you use today? Facebook LinkedIn YouTube Twitter Blogs Other

4. Allows us to help others

5. Allows us to promote others

7. The Information Age

9. Remember this…before we begin Information is a commodity If you search hard enough, someone has posted something online for free Information we previously charged for! Everything is free! Don’t believe me, just do a Google search for “Calgary mortgage brokers” We need to change and change to survive!

10. Google search Calgary mortgage brokers Oct 13, 2009 How do you compete? Where can you get an immediate advantage? Where can you build trust?

11. What resources are available?What we will cover today 5 Social Media tools you can use now Blogs LinkedIn YouTube Blogtalkradio Twitter There are many more…

12. Lets get started

13. Getting recognizedThe thought leader in you is born Talk about everything around you Build a following Offer real advice Build relationships Follow events Add commentary Act as if… Demonstrate daily - you are a leader

14. Should you start a blog?What would you say? Why a blog, what is so important about blogging? Many industry thought leaders blog daily They are viewed as an expert Communicate with clients and prospects You start to build trust Talk about stuff around you Human side of your business

15. Tips for a business blog Set up shop (Call to action, contact, how to work with me) Think like a business (sales, marketing, service) Build a consistent brand (brand awareness) Extend your platform (what’s next beyond blogs) Build powerful networks (the right people) Equip your clients (give the tools to serve themselves) Focus on the relationship (know, like, trust) Make trust a must

17. wordpress.org

18. blogspot.com

19. Blogging support groups

20. chrisbrogan.com

22. Your blog must match your website

24. Professional groups

25. Answers to questions

27. Start now with LinkedIn Setup an account @ linkedin.com Upload your picture Write your summary Recommend three colleagues weekly Join three groups Linking Calgary Calgary Entrepreneurs Chamber of Commerce

29. Walk-on video

31. Video Tips Ensure you add text with your video Google can’t index video without text Embed video on your website or blog Take your handy cam everywhere Practice, Practice, Practice

32. Online radio Do you have a face for radio? Online radio is freeand fun Reach new audiences Share easily with your clients Promote your partners and your clients Start small and work your way up Blogtalkradio.com

33. Twitter…connects everything Use Twitter to link everything together More than just a tool to share “what you are doing” Blogs, YouTube, online radio can all connect via Twitter

34. Twitter…it is about sharing info Start the viral spreading Share interesting stories and ideas Promote others, clients, colleagues Engage with your community Follow Calgary Chamber at @calgary_chamber Remember your hash tag (#YYC)

35. Who is on Twitter?

36. Get on Twitter today Setup an account at twitter.com Customize your page Upload photo – no logos Setup a wallpaper, this can be your company Write your short bio Include links Start following others Use services such as hootsuite.com Remember, share information others would be interested in

37. ConclusionIt just maybe too late! Social media is here to stay The old ways need to be blended in You must start to use the tools now! Create a blog, share your insights Use LinkedIn daily, answer questions and provide value Start leveraging Twitter to promote your business Consider video and audio Find a support group to help you This is just the tip of the iceberg Meetup.com, slideshare, tripit….plus more!

38. Most importantly Create something, do things, create your own impact…. most important BE MEMORABLE

39. Now what are you going to do? What are you going to do next? Start Blogging Create a LinkedIn account Use Twitter to promote your business Create a YouTube channel Host your own radio show Nothing at all other

40. QuestionsFollow me on Facebook, Twitter, LinkedIn… www.facebook.com/stuart.crawford.calgary.computer.service www.linkedin.com/in/stuartcrawford www.twitter.com/stuartrcrawford www.twitter.com/bulletproofIT www.twitter.com/calgarybusiness

41. Q & A