2. INTRODUCTION
2.0
The SMC identity guidelines introduced and
explained in this PDF are designed to help you
produce communications that represent SMC
accurately, and in formats that provide a
consistent visual image for the brand.
SMC identity system is comprised of specially
designed pieces that visually communicate
the company. It is made up of original artwork
that must never be modified, redrawn,
or altered in any way. Even the slightest
deviation from these visual standards may
cause harm to the recognisability of the brand.
For consistent results, always use the
approved electronic logos available from
George Zervos or Brigitte Strasser
3. CONTENTS
3.0
Logo 4
Colour usage 5
Logo spacing 7
Logo usage 9
Design Guidlines 15
Product Catalogue 16
Data Sheets 17
Newsletters 18
Flyers and other Items 19
Advertising 20
Icons/Diagrams 21
4. THE SMC LOGO
4.0
The SMC logo is a visual representation of the
company. Its mark is made up of specific and
unique elements which work together to create
a logo that is the cornerstone of our visual
identity.
The elements of the logo are identified below
for reference throughout this guide
company name
signature
5. COLOUR
5.0
REPRODUCTION OF THE SMC LOGO IN
2-COLOUR AND 4-COLOUR
Colour usage is a very critical part of
maintaining the SMC visual image. Two specific
colour Pantone 647 and Process Black have
been chosen to represent the SMC identity. The
SMC logo is always reproduced in these two
colours. For 4-colour process reproduction use
the specified CMYK formula as shown below.
PANTONE 647 PROCESS BLACK
CMYK formula:
Cyan: 94%
Magenta: 43%
Yellow: 0
Black: 38%
Pantone 647
Process Black
Pantone® is a registered trademark of Pantone, Inc.
6. COLOUR
6.0
REPRODUCTION OF THE SMC LOGO IN ONE
COLOUR AND BLACK AND WHITE
Whenever possible, the two-colour reproduction
for the SMC logo is the preferred version. For
black and white or one-colour reproduction see
the the version shown below.
Reversed
black and white or 1-colour
7. SPACE
7.0
CLEAR SPACE
In order to protect the integrity and ensure the
prominence of the SMC logo it is necessary to
always allow a sufficient amount of clear space
surrounding the logo.
SIZE
SIZE RESTRICTIONS
Recognisability of the SMC logo is important in
every usage. Therefore, it is recommended that
the logo never be reproduced smaller than 10mm
in height. If you encounter a specific need for a
smaller usage, please contact George Zervos or
Brigitte Strasser to discuss.
The logo should not be reproduced smaller than
10mm in height.
SCALING THE LOGO
Whenever the logo is scaled, the width and the
height must be scaled equally. This will prevent
any distortion in the appearance of the logo.
8. USAGE
8.0
BACKGROUND CONTROL
When placing the logo, look for the best
opportunity to maximise its readability and
impact. If possible, choose backgrounds that are
white, light or low contrast. Below are examples
of preferred background use.
A white or light background is preferred
for the logo
On a dark or solid background the reversed
logo is to be used
Below are examples of background treatments
to avoid.
Not enough contrast from the background
Poor position over a photo, not ideal
background, too much contrast
9. STATIONERY
9.0
SMC STATIONERY SYSTEM
The SMC Letterhead, Business Card and
Compliment Slip, are designed to be one of the
primary means of projecting a corporate image
and identity on a daily basis. Therefore, it is
imperative that these pieces maintain a standard
and consistent look throughout the company.
COLOURS
STATIONERY items should always be printed in
spot colours using the Pantone colour matching
system.
PANTONE 647 PROCESS BLACK
PANTONE 647
30% tint
PANTONE 647
10% tint
Pantone® is a registered trademark of Pantone, Inc.
10. STATIONERY
10.0
WEB ADDRESS
The use of the SMB Web address on stationery
and other items should follow the following
guidelines.
Usage of www.smc-europe.com / www.smc.com
Make sure that on each piece of collateral
the European website www.smc-europe.com
is published.
According to the countries where the collateral is
distributed, you are free to add the world-wide
site www.smc.com , the german site www.smc.de
or any other URL that is related to SMC.
11. WEB ADDRESS
10.B
WEB ADDRESS
The use of SMC Web Address on all stationery,
soft or printed marketing communications
should respect the following guidelines.
WEB ADDRESSES
www.smc.com: for countries world-wide.
www.smc-europe.com: for European countries only.
CORPORATE FONTS
Interstate Font (Type 1). Both PC and Mac versions.
EraserDust Font (TrueType) 1.25 version. 1996.
The EraserDust WWW.SMC.COM logo in EPS, TIFF
or JPEG format is available upon request.
Warning: restricted use.
This SMC Web Corporate font is to be used
for editing the WWW.SMC.COM Web Address only.
All other SMC content should be used with the
corporate Interstate Font.
USE
WWW.SMC.COM
EraserDust: Use with Regular and Capital letters
www.smc.com
Interstate: use bold and small letters
www.smc-europe.com
Interstate for European website: small and bold
DO NOT USE
www.smc.com
No small letters neither Bold nor Italic
WWW.SMC-EUROPE.COM
Do not use this font for www.smc-europe.com
12. DESIGN GUIDELINES
15.0
COLOURS
Colour usage is a very critical part of
maintaining the SMC visual image. Two specific
colours Pantone 647 and Process Black have
been chosen to represent the SMC identity.
These colours should form the basis of any SMC
visual image.
PANTONE 647 PROCESS BLACK
CMYK formula:
Cyan: 94%
Magenta: 43%
Yellow: 0
Black: 38%
PANTONE 647 PANTONE 647
30% tint 10% tint
CMYK formula: CMYK formula:
Cyan: 28% Cyan: 9%
Magenta: 13% Magenta: 4%
Yellow: 0 Yellow: 0
Black: 11% Black: 4%
Pantone® is a registered trademark of Pantone, Inc.
13. DESIGN GUIDELINES
16.0
PRODUCT CATALOGUE
Below are visual examples of how current design
guidelines have been implemented on the
Product Catalogue
SPRING/SUMMER 2002
COVER
Network Adapter Cards
Switches
PRODUCT CATALOGUE Wireless Networking
Broadband & ADSL
Connectivity
Home & Small Office
Networking
Network Adapter Cards SECTION TITLE PAGE
Connecting PCs and servers with high-performance network cards
As a major vendor of network adapter cards, SMC Networks has a reputation for offering a full range of
value-for-money products. Whether yours is a complex, multi-platform, multi-operating system installation
with high traffic volumes and management requirements or a small PC network at home - SMC has a
network card to meet your needs.
SMC’s network cards set new standards in Ethernet, Fast Ethernet and Gigabit Ethernet performance. Our
high-speed interface cards are available with 16-bit, 32-bit or 64-bit bus performance utilising SMC’s
leading-edge ASIC technology to ensure high performance, reliability, and ease of installation. All adapters
conform to IEEE standards. They feature Auto-Negotiation for automatic selection of the highest data rate
and operating mode supported by the attached device as well as features such as wake-on-LAN and other
more advanced management and performance features. All adapters ship with drivers for popular network
11Mbps
operating systems. SMC continuously updates and upgrades it’s adapter card drivers to ensure optimum Wireless Kit Fast Ethernet PCI 12Mbps USB USB Ethernet Converter
performance with the latest changes and upgrades to major network operating systems - latest drivers are Network Adapter Networking Cable
available on www.smc-europe.com. All SMC network cards come with a limited lifetime warranty, defined as
5 Years from date of purchase for registered users.
All SMC Network adapter cards
come with Tiny Personal
Gigabit Ethernet Fast Ethernet EZ Connect Wireless 10/100Mbps EZ Connect USB EZ Connect USB
Firewall Software TigerCard 1000
SMC9562SX
EtherPower II 10/100
SMC9432TX/MP
EZ Multifunction PC Card
SMC8034TX-56K
USB Kit Fast Ethernet PCI Networking Cable Ethernet Converter
SMC9562TX
SMC9552TX
SMC9432BTX
SMC9432FTX-SC EZ PC Card 10/100
SMC2662W-AR Kit Network Adapter SMC2004USB-Cable SMC2208USB/ETH
EZ Card 1000
SMC9432VFL SMC8040TX SMC1233TX
SMC9462TX EZ Card 10/100 EZ CardBus 10/100 Features Features Features Features
SMC9452TX SMC1255TX SMC8036TX • 11Mbps high data rate wireless LAN • Boot ROM socket • 12Mbps USB Networking cable • Full-and Half-duplex
SMC1244TX • 2.4GHz frequency band – no FCC license required • LED • Data transfer rate of up to 6Mbps • No cables to tangle
SMC1233TX • DSSS (Direct Sequence Spread Spectrum) provides • Autonegotiation • Hot-swappable • Small and light weight
immunity through interface • Includes 2m Cat.5 cable for easy network • No power supply needed, cable draws its power • Hot-swappable
• Automatic Fall-back feature supports best connection connection from the USB host
Connector
Host Interface Bus Connector • RJ-45 connector
• USB 1.1 • 32-bit PCI bus meets PCI local bus specification • USB (Type A, B) • USB-Port (Type A)
Drivers (Rev. 2.0 or later) Drivers Drivers
2.0 w w w. s m c - e u r o p e . c o m w w w. s m c . c o m • Windows 98, ME, 2000, XP • Windows 95, 98, ME, 2000, XP
Connector • Windows 98, ME, 2000, XP, Linux Kernel v.2.4.x or later
Compatibility • RJ-45 connector • Latest drivers available on www.smc-europe.com • Latest drivers available on www.smc-europe.com
• IEEE802.11b • BootROM socket Compatible Compatible
• 64-/ 128-bit WEP data encryption Drivers • USB 1.1 • IEEE802.3, 802.3u, 802.3x
Operating Frequency • Windows 9x, ME, NT, 2000, XP • TCP/IP, NetBEUI and IPX/SPX protocols • USB 1.0, 1.1
• ETSI: 2.400 - 2.497GHz • Dos Length of cable Size
Size (L x W x H)
• Novell Netware 4.x, 5.0 •4m • 6.35 x 1.2 x 1.2 cm
• Linux 2.035 or later, Sco Unixware 7
• 13.35 x 10.79 x 2.85 cm • MacOS 8.x, 9.x
• Free BSD
• Latest drivers available on www.smc-europe.com
Compatible
• IEEE802.3, IEEE802.3u
Managed Layer 3 Ethernet/Fast Managed Layer 2 Gigabit Switch with • PCI bus specification Rev. 2.0 or later
Size (without bracket)
Ethernet Switch with 2 Slots for GBIC Slots for Fibre Connectivity
• 12.0 x 3.8 cm
optional 100FX and Gigabit modules
SMC2662W-AR Kit SMC1233TX SMC2004USB-Cable SMC2208USB/ETH
TigerSwitch 10/100 TigerSwitch 1000
SMC6724L3 SMC8606SX
SMC8606T Product Model No. Description Product Model No. Description Product Model No. Description Product Model No. Description
EZ Connect Wireless SMC2662W-AR Kit 2 x 11Mbps Wireless USB 10/100 Network Card SMC1233TX Fast Ethernet 10/100Mbps PCI EZ Connect USB SMC2004USB-Cable USB cable to connect EZ Connect USB SMC2208USB/ETH 10/100Mbps USB Fast Ethernet
USB Kit Adapters to connect PCs adapter incl. Cat.5 network cable Networking Cable networking devices, PCs, etc. Ethernet Converter converter, set-up manual, driver
Features Management Features
• Performs Layer 2 switching and IP-based wire speed • RMON 4 groups (1,2, 3 and 9) • IGMP Multicast Filtering and Snooping provides • 12K MAC address entries
Layer 3 routing • In-Band: telnet, web-based HTTP or SNMP complete control of multicast packets Management
6.2 w w w. s m c - e u r o p e . c o m w w w. s m c . c o m
• IP routing with RIP2, OSPF2 • Out-band: RS-232 console-port • Broadcast storm control allows a user-defined • RMON 4 groups (1, 2, 3 and 9)
• Multicast support with DVMRP,GMRP, • Spanning tree-protocol for redundant connections threshold to limit the broadcast traffic • In-Band: telnet, SLIP, web-based HTTP or SNMP
IGMPv2 (Q2/01) • Port-mirroring for easy troubleshooting • Link aggregation • Out-band: RS-232 console-port
• Flow control • System and port security features to protect from • Port Trunking creates high-speed data paths to • Spanning tree-protocol for redundant connections
• Broadcast storm control intruders servers or other switches • Port-mirroring for easy troubleshooting
• VLANs (256 port-based VLANs), GVRP Compatible • Auto-MDIX on all (RJ-45) ports • EliteView SMC’s full-featured, Windows-based SNMP
• Multicast filtering • Quality of Service (QoS) expedites critical data by management software included free
• Quality of Service (2 priority queues) • IEEE802.3, 802.3u, 802.1d spanning tree Protocol prioritizing and filtering Compatible
and traffic priorities, 802.1q VLAN, 802.1p priority
• Link aggregation: 2, 4 or 8 ports per trunk tags, 802.3x full-duplex flow control, 802.3z and • Store-and-forward switching • IEEE802.3, 802.3u, 802.1d spanning tree Protocol
Ports
• 24 fixed 10BASE-T/100BASE-TX ports with 2 slots for
802.3ab Gigabit Ethernet • Full-duplex flow control
• Redundant power supply (optional)
and traffic priorities, 802.1q VLAN, 802.1p priority
tags, 802.3x full-duplex flow control, 802.3z,
4 COLUMN GRID
Size (L x W x H) 802.3ab Gigabit Ethernet
optional modules Ports
• 44.0 x 28.5 x 6.4 cm • SMC8606T: 6 fixed 10BASE-T/100BASE-TX/ Size (L x W x H)
Optional Modules • Rack mountable (standard 19’’ rack, mounting
• 1 x 1000BASE-SX (SC) brackets included; 1U) 1000BASE-T Auto-MDIX ports with 2 GBIC slots for • 44.0 x 28.5 x 4.3 cm
• 1 x 1000BASE-LX (SC) optional Gigabit Ethernet Fibre uplinks • Rack mountable (standard 19’’ rack, mounting
• 1 x 10BASE-T/ 100BASE-TX/1000BASE-T • SMC8606SX: 6 fixed 1000BASE-SX ports with 2 brackets included; 1U)
GBIC slots for optional Gigabit Ethernet Fibre uplinks
• 1 x 100BASE-FX (multimode; SC)
• 1 x 100BASE-FX (single-mode; SC) Optional GBIC Tranceivers
Switching bandwidth capacity • 2 x 1000BASE-SX (multimode; SC)
• 8.8Gbps • 2 x 1000BASE-LX (multimode; SC)
Switching Database Switching bandwidth capacity
• Layer 2: 32K MAC address entries • 16Gbps
• Layer 3: 64K MAC address entries Switching Database
SMC6724L3 SMC8606T
Product Model No. Description
TigerSwitch 10/100 SMC6724L3 24-port Layer3 managed 10/100 auto-MDIX switch
with 2 slots for optional modules
Modules SMC6725L2GT 1-port 10BASE-T/100BASE-TX/1000BASE-T Product Model No. Description
SMC6724L2GSSC 1-port 1000BASE-SX (SC) TigerSwitch 1000 SMC8606T 6-port 10BASE-T/100BASE-TX/1000BASE-T switch with 2 GBIC slots
SMC6724L2GLSC 1-port 1000BASE-LX (SC) TigerSwitch 1000 SMC8606SX 6-port 1000BASE-SX switch with 2 GBIC slots
SMC6725L2FMSC 1-port 100BASE-FX (multimode; SC) GBIC Tranceivers SMCBGSSCX1 1 x 1000BASE-SX (SC)
SMC6725L2FSSC 1-port 100BASE-FX (single-mode; SC) SMCBGLSCX1 1 x 1000BASE-LX (SC)
SMCRPU60W Redundant Power Supply Redundant power unit SMCRPU150W Redundant Power Supply 2 COLUMN GRID
w w w. s m c . c o m w w w. s m c - e u r o p e . c o m 3.3
15. DESIGN GUIDELINES
18.0
NEWSLETTER
Below is a visual examples of how current design
guidelines have been implemented to produce a
Newsletter
COVER
SMCNews
Are you selling into
Spring Issue
the Education sector?
The demands facing the Education SMC’s Product range helps to If you are currently selling into the
Sector are forever growing due to alleviate the cost vs. reliability issue Education Sector and would like to
the continued exploration into with the offering of two product know more about the SMC Academia
leading edge learning solutions. ranges designed to offer low cost of Programme please register via our
Education Establishments are now ownership and excellent reliability. website www.smc-europe.com
facing the tough task of reaching
EZ product Range – unmanaged
government set goals along with
workgroup solutions
managing of strict budgets. The IT
infrastructure is a key part of this Tiger Product Range – managed
and balancing cost with reliability solutions
and service can be a difficult task
All SMC products come with
for the IT Manager.
Limited Lifetime warranties.
We at SMC recognise this issue and
by registering for the Academia Whether you’re looking at a small
programme you will have access to workgroup solution or networking a
advantageous pricing only available whole campus SMC have the
for sales into the Education Market. products to suit your needs.
Dave Moss, Territory Manager (Northern
Europe), Welcomes you to the SMC
Reseller Partner Programme.
We are proud to welcome you to the new quarterly
SMC News, this magazine will be sent to all of
our Reseller partners.
With the launch of the SMC Partner programme that
aims to equip over 1,000 UK VARS with the tools to aggressively target the SME
Broadband
networking market. It will provide resellers with industry leading LAN Connectivity,
Wireless and Broadband products, value added opportunities and support direct
from the vendor. Whether you are focused on large enterprise, small business or Wireless
looking to expand your exisiting networking business, the Partner programme will
help your company to be more profitable.
Last st
o
of swit cks
‘We believe the time is right for the SME sector to start using technology to punch Switching
bundlech
above it’s weight. We already have affordable, practical solutions that can make
gigabit or wireless solutions ubiquitous for SME’s. We’re now putting in place the
please s Computer 2000
channel infrastructure that will make sure our partners are the best equipped in the PC Connectivity your pr call Distributions
ef
market to ensure that SME’s exploit the opportunity they have’ said Dave Moss, distrib erred Intech 5, Wade Road
utor Basingstoke, Hampshire
Territory Manager (Northern Europe).
RG24 8PL
Feedback
Tel: 01256 847423
Fax: 01256 307614
We would like to find out, what you as a valued Reseller
would like to see featured in this magazine. Please
complete the details below, post or fax them to us, and we Enta Technologies
Stafford Park 6
will send you a bottle of champagne. Telford,
Shropshire
TF3 3AT
SMC Networks Europe Tel: 01952 428827
Fax: 01952 210927
Fax +44 (0)118 974 8701
Company
Name Ideal Hardware
Cox Lane
Chessington
Address Surrey
KT9 1SJ
Tel 0208 2865000
Email Fax 0208 2865016
!
Win agne Feedback
mp
Cha
Micro P Micro P
1 Lindenwood Shorten Brook Way
Chineham Business Park Altham Business Park
Chineham, Altham,
Basingtoke, Accrington,
Hampshire, Lancs
RG24 8QY BB5 5YJ
Tel: 01256 707070 Tel 01282 776776
Fax: 01256 707919 Fax 01282 770001
Northamber plc
Lion Park Avenue
Chessington
SMC Networks Northern Europe Surrey
Ground Floor, Exa House, Alexandra Court, Denmark Street, Wokingham, Berkshire, RG40 2SL United Kingdom
Telephone: +44 (0)118 974 8700 Facsimile: +44 (0)118 974 8701
kt9 1st
sales tel 020 8296 7066
www.northamber.plc.uk
BACK PAGE
04 www.smc-europe.com
16. DESIGN GUIDELINES
19.0
FLYERS AND OTHER ITEMS
Below are visual examples of how current design
guidelines have been implemented on Flyers and
other such items
For printed collateral like flyers, etc. use glossy
paper
Front cover and sample page
for a retail brochure
Partner Programm
6 p/p DL Leaflet
17. DESIGN GUIDELINES
20.0
ADVERTISING
Below are visual examples of the current SMC
advertising campaign showing use with and
without distributor logo’s.
got gigabit full page ad
with distributor logos
got gigabit. Tel: 0800 33 33 33
www.action.com
Make data networking a pleasure for the user.
Freephone
Convert your whole network to Gigabit, remove bottlenecks to your servers or migrate data Tel: 0800 073 0730
www.insight.com
intensive applications and their users to Gigabit. Whatever your need, SMC Networks offers
the total Gigabit solution for your business – from the desktop to the backbone.
Choose from a whole range of SMC Gigabit products: Freephone
Tel: 0800 0355 355
www.jungle.com/smc
• Gigabit Switches with copper or fibre media: managed, stackable,
modular or standalone switches
• Gigabit Adapter Cards – copper and fibre media, 32 and 64 bit Tel: 0870 7272100
www.simply.co.uk
SMC Networks. Networking the Future.
Tel: 0870 555 000
www.microwarehouse.co.uk
EZ Switch 1000 SMC8506T EZ Card 10/100/1000 SMC9452TX
www.smc-europe.com to find out more
got gigabit quarter page ad
with distributor logos
not got gigabit.
Does waiting for a file to download send your network users to sleep?
With SMC Network’s Gigabit Ethernet devices your network works at 1000Mbps, up to 10 times
Ikke gigabit? the speed of a Fast Ethernet network. SMC Gigabit products can work over Cat 5 Copper or
Fibre cabling – there is no need to invest in new cable infrastructure.
Falder netværksbrugerne i søvn,
mens de venter på at få overført Choose from a whole range of SMC Gigabit products:
filer? • Gigabit Switches with copper or fibre media: managed, stackable,
Med Gigabit Ethernet-enheder fra SMC
modular or standalone switches
Network arbejder netværket med 1000 • Gigabit Adapter Cards – copper and fibre media, 32 and 64 bit
Mbps, dvs. op til 10 gange hurtigere
end med Fast Ethernet -udstyr. SMCs
SMC Networks. Networking the Future.
Gigabit-produkter fungerer fint med
kobberkabler af kategori 5 og
fiberoptiske kabler – det er ikke
nødvendigt at investere i ny
kabelinfraskruktur.
Vælg mellem SMCs
Gigabit-produkter:
• Gigabit-switches med kobber- eller
fiberoptiske medier:
Administratormodeller,
stabelmodeller, modulære og EZ Switch 1000 SMC8 EZ Card 10/100/1000 SMC9452TX
selvstændige switches
• Gigabit-adapterkort: Kobber- og
fiberoptiske medier, 32 og 64 bit got gigabit full page ad www.smc-europe.com to find out more
SMC Networks. Fremtidens netværk.
without distributor logos
Tel: +(45) 43558888
EZ Switch 1000 SMC8506T
Tel: +(45) 96 34 24 14
Tel: +(45) 48108000
EZ Card 10/100/1000
SMC9452TX
Læs mere på www.smc-europe.com
18. DESIGN GUIDELINES
21.0
ICONS AND DIAGRAMS
Below are visual examples of the current SMC
icons, with a sample diagram
External
Switch 2 Wireless Adapter
External
Switch 1 Ethernet Adapter
Firewall Wireless Adapter
Enterprise Building Wireless
PCI Adapter
PC
Office or House
Telephone Fax
Accesspoint Laptop
External
Antenna Storage
LAN in administration building
SMC9552TX SMC9552TX SMC9552TX SMC8036TX
PC PC PC PC
Fax
10/100
Server
10/100/1000
Switch 10/100/1000 SMC8504T
TIgerSwitch 10/100 SMC6624M
24 x 10BASE-T/100BASE-TX
Modules: 1 x 1000BASE-SX SMC9462TX
1 x 10BASE-T/100BASE-TX/ 1000BASE-T Fibre 100BASE-SX
Full duplex 2000Mbps Full Duplex
Switch 10/100/1000 SMC8606T 2000Mbps
6 x 10BASE-T/ 100BASE-TX/ 1000BASE-TX 10/100/1000 Copper
1 x fibre GBIC module
Server
TigerSwitch 10/100
SMC6724L2
10/100/1000 Copper
Further Information
10/100/1000 Switch SMC8504T - Pg 3.6
PC PC PC PC
SMC9552TX SMC9552TX SMC1255TX SMC1255TX
LAN in Head Office 200m away from administration building office
