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Using Web 2.0 in Your Library
            Steve C. Yuen, Ph.D.
                   Professor
     The University of Southern Mississippi
            Steve.Yuen@usm.edu
                       and
               Patrivan K. Yuen
     Technical Services/Systems Librarian
           William Carey University
            pyuen@wmcarey.edu

       Mississippi Library Association 2008 Annual Conference
                Natchez, Mississippi, October 24, 2008
The world is changing

        Analog                                     Digital
        Tethered                                   Mobile
        Isolated                                   Connected
        Generic                                    Personal
        Consuming                                  Creating
        Closed                                     Open


 Wiley, D. (2007). Technology and creative teaching. THE Forum.
Your students
There always been MTV
Michael Jackson has always been white
Popcorn has always been cooked in the
microwave
Gas has always been unleaded
Caller ID has always been available on phones
They cannot fathom not having a remote control
They think every commercial on TV has a Web
site at the bottom of the screen
        Beloit College Mindset List, 2003, 2005, 2006, 2007, 2008
Your students
They have never owned a record player
They have likely never play Pac Man and have
never heard of Pong
They have never heard of an 8 track. They have
grown up with CDs and DVDs.
Most have never seen a TV set with only 13
channels, nor have they seen a black and white
TV
WWW have never stood for World Wide
Wrestling
They have always had cable.
      Beloit College Mindset List, 2003, 2005, 2006, 2007, 2008
Your students
CTRL + ALT + Del is as basic as ABC
The Web has always been an online tool
Virtual reality has always been available
when the real thing failed
They often email or text their friends
They often update their autobiographies on
“Facebook” or “MySpace”
They listen to their iPods while doing their
research on Wikipedia
       Beloit College Mindset List, 2003, 2005, 2006, 2007, 2008
Digital Shift

“Our students have changed
radically. Today’s students are no
longer the people our educational
system was designed to teach .”

                                           Marc Prensky

       Prensky, M. (2001). Digital Natives, Digital Immigrants.
The Digital Natives
‘Digital Natives’ = ‘Net Generation’
= ‘Y Generation’ = ‘Millennials’
= ‘Echo Boomers’ = ‘Boomlets’
Born after 1980
Racially and ethically diverse
Highly connected and technological
savvy
See technology as an essential part of
their lives
The Digital Natives
A Media-Centric Generation
By age 21, the average Net Geners will have
spent:
  10,000 hours on cell phones
  10,000 hours playing video games
  over 20,000 hours watching TV
  over 250,000 sending/receiving emails and IMs
  watched over 500,000 TV commercials
  less than 5,000 hours reading
Computer games, email, the Internet, cell phones,
mp3, flickr, Facebook, YouTube are integral parts
of their lives.
         Prensky, M. (2001). Digital Natives, Digital Immigrants.
Pew Internet & American Life Project
 2007 National Study
   55% all online American Youth between the
   age of 12 and 17 use social networking sites
   for communication.
Pew Internet & American Life Project
The Digital Natives
Prefer multi-tasking and quick, non-linear access to
information
Are visually-oriented
Are highly networked, interactive, and social
Increasing mobile
Have a low tolerance for lectures
Prefer active learning rather than passive learning
Rely heavily on communications technologies to
access information and to carry out social and
professional interactions.
     (Prensky 2001a, 2001b; Oblinger, 2003; Gros, 2003; Frand, 2000)
The Digital Natives
1st generation to be producers of content, not just
consumers
Pick their classes on ratemyprofessor.com or
pickaprof.com
Get to know their classmates through
www.facebook.com
Share their lives with others on myspace.com
Share their videos with others on
www.youtube.com
Share their photos with other on flickr.com
Net Gen Digital Tools
Email, IM, Chat rooms, Cell phones, Blogs,
Webcams, Camera phones, TV, Internet,
mp3, Podcasts, Vodcasts, Wikis, Digital video
cams, Gaming consoles, Digital music, PDAs,
Online gaming, Digital photos, Simulations,
Massive multiplayer games, Online reputation
and rating systems, Virtual worlds,
Multimedia, Smart phones, Moblogs, SMS,
Avatars, File sharing, Streaming media, Tablet
PCs, Virtual communities…
Web 1.0                  Web 2.0




Student as Consumer   Two Way Web
                      Student as a contributor
                      Sharing and collaborating
The new Web has opened almost limitless
               possibilities for
 contributing, collaborating, & connecting




           Read/Write Web
Web 2.0 in
Education
Web 2.0 allows digital natives to:
      create
      contribute
      collaborate
      connect
      share
      participate in a learning community
Web 2.0 environment




  http://www.daveyp.com/liverpool/
Libraries at a Crossroad

   Numbers of lending going down
   Public service crisis
   Changed relation to the book
   Use of digital media



Harnesk, J. (2007). Library 2.0: why not let the users run the library?
Library 2.0
Represent a significant paradigm shift in the way
we view library services
Not all about technology
Not just provide access to books, databases, and
information
Encourage users to share ideas through writing,
rating, and commenting on everything in the
library’s collection
Attempt to bring libraries’ electronic services up to
par with what people expect in a Web 2.0
environment
Library 2.0 Concepts

Web 2.0 + Library = Library 2.0
“Read-Write” library
User-centered
Socially rich environment
Communally innovative
Library 1.0                                Library 2.0
Cataloging                                 Metadata
Classification                             Folksonomy
Reference                                  Links to resources
User instruction                           Moderate chat rooms
Working space                              24 hour wired campus
Text-based                                 Streaming media
tutorials                                  tutorials

      Oliver, A. (2008) The Library 2.0 Challenges: Are You Ready?
Academic Library 2.0 Model




Habib, M. (2006) Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodology.
Master’s Thesis, University of North Carolina in Chapel Hill.
Great Web 2.0 Tools
          for Libraries
Blogs (Blogger, Wordpress)
Collaborative Tool (Google Docs &
Spreadsheet, Zoho)
Content syndication, RSS (Bloglines,
FeedBurner)
Online slideshows (Myplick, SlideShare)
Podcasting (PodOmatic, Gabcast)
Photo sharing (Flickr, Photobucket)
Video (YouTube, TeacherTube)
Great Web 2.0 Tools
           for Libraries
Social bookmarking (del.icio.us, Furl)
Social bookshelf (Delicious Library,
LibraryThing, and Shelfari)
Social network (Facebook, Ning, LinkedIn)
                                   LinkedIn
Thinking tools (Bubbl.us, Gliffy, Zoho)
                          Gliffy
Virtual World (Second Life)
Wikis (pbwiki, Wetpaint, Wikispaces)
Podcasts




Vodcasts
http://hearstlibrary.ning.com/
http://www.myspace.com/hennepincountylibrary
http://rosellelibrary.ning.com/
http://www.librarything.com
http://www.bloglines.com/
Impact of Web 2.0 on Libraries
Call for libraries to encourage user participation and
feedback in the development and maintaining of library
services
Become a push model of library (acquire, store, broadcast,
and converse) instead of a lend model (acquire, store,
lend, and find)
Rethink digital library services
Go where the digital natives are (Wikipedia, Second Life,
Blogger, YouTube, and del.icio.us)
Share content and metadata
Create library websites that are interactive and user-
centered
Allow user-contributed content and media-rich information
such as email alerts, blogs, social networks, virtual
communities, and wikis
The End



Questions or Comments?

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Using Web 2.0 in Your Library

  • 1. Using Web 2.0 in Your Library Steve C. Yuen, Ph.D. Professor The University of Southern Mississippi Steve.Yuen@usm.edu and Patrivan K. Yuen Technical Services/Systems Librarian William Carey University pyuen@wmcarey.edu Mississippi Library Association 2008 Annual Conference Natchez, Mississippi, October 24, 2008
  • 2. The world is changing Analog Digital Tethered Mobile Isolated Connected Generic Personal Consuming Creating Closed Open Wiley, D. (2007). Technology and creative teaching. THE Forum.
  • 3. Your students There always been MTV Michael Jackson has always been white Popcorn has always been cooked in the microwave Gas has always been unleaded Caller ID has always been available on phones They cannot fathom not having a remote control They think every commercial on TV has a Web site at the bottom of the screen Beloit College Mindset List, 2003, 2005, 2006, 2007, 2008
  • 4. Your students They have never owned a record player They have likely never play Pac Man and have never heard of Pong They have never heard of an 8 track. They have grown up with CDs and DVDs. Most have never seen a TV set with only 13 channels, nor have they seen a black and white TV WWW have never stood for World Wide Wrestling They have always had cable. Beloit College Mindset List, 2003, 2005, 2006, 2007, 2008
  • 5. Your students CTRL + ALT + Del is as basic as ABC The Web has always been an online tool Virtual reality has always been available when the real thing failed They often email or text their friends They often update their autobiographies on “Facebook” or “MySpace” They listen to their iPods while doing their research on Wikipedia Beloit College Mindset List, 2003, 2005, 2006, 2007, 2008
  • 6. Digital Shift “Our students have changed radically. Today’s students are no longer the people our educational system was designed to teach .” Marc Prensky Prensky, M. (2001). Digital Natives, Digital Immigrants.
  • 7. The Digital Natives ‘Digital Natives’ = ‘Net Generation’ = ‘Y Generation’ = ‘Millennials’ = ‘Echo Boomers’ = ‘Boomlets’ Born after 1980 Racially and ethically diverse Highly connected and technological savvy See technology as an essential part of their lives
  • 9. A Media-Centric Generation By age 21, the average Net Geners will have spent: 10,000 hours on cell phones 10,000 hours playing video games over 20,000 hours watching TV over 250,000 sending/receiving emails and IMs watched over 500,000 TV commercials less than 5,000 hours reading Computer games, email, the Internet, cell phones, mp3, flickr, Facebook, YouTube are integral parts of their lives. Prensky, M. (2001). Digital Natives, Digital Immigrants.
  • 10. Pew Internet & American Life Project 2007 National Study 55% all online American Youth between the age of 12 and 17 use social networking sites for communication.
  • 11. Pew Internet & American Life Project
  • 12. The Digital Natives Prefer multi-tasking and quick, non-linear access to information Are visually-oriented Are highly networked, interactive, and social Increasing mobile Have a low tolerance for lectures Prefer active learning rather than passive learning Rely heavily on communications technologies to access information and to carry out social and professional interactions. (Prensky 2001a, 2001b; Oblinger, 2003; Gros, 2003; Frand, 2000)
  • 13. The Digital Natives 1st generation to be producers of content, not just consumers Pick their classes on ratemyprofessor.com or pickaprof.com Get to know their classmates through www.facebook.com Share their lives with others on myspace.com Share their videos with others on www.youtube.com Share their photos with other on flickr.com
  • 14. Net Gen Digital Tools Email, IM, Chat rooms, Cell phones, Blogs, Webcams, Camera phones, TV, Internet, mp3, Podcasts, Vodcasts, Wikis, Digital video cams, Gaming consoles, Digital music, PDAs, Online gaming, Digital photos, Simulations, Massive multiplayer games, Online reputation and rating systems, Virtual worlds, Multimedia, Smart phones, Moblogs, SMS, Avatars, File sharing, Streaming media, Tablet PCs, Virtual communities…
  • 15.
  • 16. Web 1.0 Web 2.0 Student as Consumer Two Way Web Student as a contributor Sharing and collaborating
  • 17. The new Web has opened almost limitless possibilities for contributing, collaborating, & connecting Read/Write Web
  • 18.
  • 20. Web 2.0 allows digital natives to: create contribute collaborate connect share participate in a learning community
  • 21. Web 2.0 environment http://www.daveyp.com/liverpool/
  • 22. Libraries at a Crossroad Numbers of lending going down Public service crisis Changed relation to the book Use of digital media Harnesk, J. (2007). Library 2.0: why not let the users run the library?
  • 23. Library 2.0 Represent a significant paradigm shift in the way we view library services Not all about technology Not just provide access to books, databases, and information Encourage users to share ideas through writing, rating, and commenting on everything in the library’s collection Attempt to bring libraries’ electronic services up to par with what people expect in a Web 2.0 environment
  • 24. Library 2.0 Concepts Web 2.0 + Library = Library 2.0 “Read-Write” library User-centered Socially rich environment Communally innovative
  • 25. Library 1.0 Library 2.0 Cataloging Metadata Classification Folksonomy Reference Links to resources User instruction Moderate chat rooms Working space 24 hour wired campus Text-based Streaming media tutorials tutorials Oliver, A. (2008) The Library 2.0 Challenges: Are You Ready?
  • 26. Academic Library 2.0 Model Habib, M. (2006) Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodology. Master’s Thesis, University of North Carolina in Chapel Hill.
  • 27. Great Web 2.0 Tools for Libraries Blogs (Blogger, Wordpress) Collaborative Tool (Google Docs & Spreadsheet, Zoho) Content syndication, RSS (Bloglines, FeedBurner) Online slideshows (Myplick, SlideShare) Podcasting (PodOmatic, Gabcast) Photo sharing (Flickr, Photobucket) Video (YouTube, TeacherTube)
  • 28. Great Web 2.0 Tools for Libraries Social bookmarking (del.icio.us, Furl) Social bookshelf (Delicious Library, LibraryThing, and Shelfari) Social network (Facebook, Ning, LinkedIn) LinkedIn Thinking tools (Bubbl.us, Gliffy, Zoho) Gliffy Virtual World (Second Life) Wikis (pbwiki, Wetpaint, Wikispaces)
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  • 51. Impact of Web 2.0 on Libraries Call for libraries to encourage user participation and feedback in the development and maintaining of library services Become a push model of library (acquire, store, broadcast, and converse) instead of a lend model (acquire, store, lend, and find) Rethink digital library services Go where the digital natives are (Wikipedia, Second Life, Blogger, YouTube, and del.icio.us) Share content and metadata Create library websites that are interactive and user- centered Allow user-contributed content and media-rich information such as email alerts, blogs, social networks, virtual communities, and wikis
  • 52. The End Questions or Comments?