2. 27.3 million page views per month
5.7 million visits per month
2.8 million unique visitors per month
Based on monthly averages between January – May 2010
#IDSD
InteractiveDaySanDiego.com
3. Overview
• New Vision & Strategy for SignOn San Diego
• What it means for the San Diego Ad Community
#IDSD
InteractiveDaySanDiego.com
5. The New SignOn San Diego
• New Branding, Website Re-Design
• More Visual, Cleaner Look
• Better Use of Social Media
• Strategic Content Partnerships
• Higher Impact Ad Units
• Transactional Business Models
San Diego’s Homepage
#IDSD
InteractiveDaySanDiego.com
18. New Ad Positions .07% CTR
.08% CTR
.09% CTR Above
.06% CTR Below
CTR’s based on reports for January & February 2010
#IDSD
InteractiveDaySanDiego.com
26. Online Advertorial
• Your Own Headline & Teaser on News Pages
• Educate Consumers With Your Content
• Influence Attitudes, Sales, Traffic
#IDSD
InteractiveDaySanDiego.com
27. Better ROI
.16% CTR
.17% CTR
.34% CTR
CTRs vary depending on the ad size, creative and objective
#IDSD
InteractiveDaySanDiego.com
28. Integrated Campaigns
Compound Results
RESULTS
• 1,739,281 Impressions/Views
• 6,658 1st Level Engagement/Clicks
• .38% Click Through Rate
• 149 opted-in users, 89% looking for a new car in 3-12 months
#IDSD
InteractiveDaySanDiego.com
30. Integrated Into Redesign
• Added social media sharing buttons to content
pages
• Added Follow Us module
• Focused!
#IDSD
InteractiveDaySanDiego.com
31. Article Page – Pre Redesign
• Limited social media
– Story comments
– E-mail to a friend option
– Share This icon
#IDSD
InteractiveDaySanDiego.com
32. Article Page – Post Redesign
• Sharing tools above and below stories
• Follow Us module
• Ability to story comment with Facebook,
Twitter logins
• The News Feed is your friend!
#IDSD
InteractiveDaySanDiego.com
33. Results
Facebook Page Views
Nov-May ‘10
• Page views from social media websites have doubled, led by
Facebook
• In February, page views from Facebook surpassed AOL, now
ranks fourth
• More than 23,000 Twitter followers
#IDSD
InteractiveDaySanDiego.com
36. The Daily Deal
A Great Deal
We get the word out to San Diego
Through Social
Networks
1 million
display ad
250K daily print
Sent to over impressions
subscribers
115K email
subscribers
#IDSD
InteractiveDaySanDiego.com
37. Daily Deal Benefits
• Zero upfront costs
• Unmatched local media exposure
• Immediate results & new customers
• Viral buzz about your brand & company
• Email opt-ins for future promotions
• Cash flow
• POS tracking of redemptions
The ONLY advertising that guarantees customers!
#IDSD
InteractiveDaySanDiego.com
39. Demographic Snapshot
• Average Age: 35-54
• Average Income: $75K +
• Dual-income professionals
• Upwardly mobile w/ kids
• Chic sophisticates
Heat Map
of Top
Purchasing
Zip Codes
#IDSD
InteractiveDaySanDiego.com
40. Example Deal
• 1,000 cupcake deals x $10 per deal = $10,000
• $10,000 – 3% (credit card fees) = $9,700
• $9,700 / 2 (you + SOSD) = $4,850
65% of customers
spend over the value
of the voucher!
$4,850 in your pocket
1,000 new eager customers in 24 hours!
#IDSD
InteractiveDaySanDiego.com
41. Redemption & Tracking
• You get list of
purchasers and
codes the next
morning
• Readers get
vouchers within 24
hours of the deal
ending
• Plus Opt-In Emails! Bar Code
Tracking for
POS Systems
#IDSD
InteractiveDaySanDiego.com
42. Mission Bay Water Sports Camp
$172,575 in 24
hours!
#IDSD
InteractiveDaySanDiego.com
45. What Does All This Mean for
Advertisers?
• Better results
• One-stop shopping
• Alternative business models
• Commitment we are “Here to Stay”
#IDSD
InteractiveDaySanDiego.com
